ACA Publications

ACA Guidance for Front-of-Pack (FOP) Nutrition Symbol in Advertising
In this guide, you will find everything you need to know on the new regulations for the Front-of-Pack (FOP) Nutrition Symbol in Advertising

Media Agency Contract Best Practice Guide for Advertisers
This guide serves as a practical companion for Canadian marketers navigating the intricacies of agency contracts, highlighting best practices in governance, transparency, and mutual accountability.

Canadian Advertisers & Marketers Survey
How CPG & Service Brand Marketers are Facing Current Challenges

The Global DEI Census 2023: Canada Summary Report
This report identifies key challenges around ethnicity, disability, family status, age and gender in the Canadian marketing industry in 2023.

Diversity & Representation
Guide to potential areas for bias in the creative process (2021)
This Guide tackles diversity and representation issues through the entire creative process, from defining the business and brand challenges to evaluation and analysis.

Code and Guide for the Responsible Advertising of Food and Beverage Products to Children
These documents provide marketers with the information they need to advertise food and beverage products to children in a responsible manner.

Marketing and Sustainability: Closing the Gaps
(2021)
This global study, with Canada-specific results, examines the state of sustainability agendas within organizations and the role of the marketing function in relation to those agendas.

Establishing Principles For A New Approach To Cross-Media Measurement
Industry Framework and Technical Proposal (2020)
This Framework and Technical Proposal for a unified approach to cross-media measurement was developed to give advertisers a greater understanding of the reach and frequency of their advertising efforts.

The CMO Conundrum and the Search for the Unicorn Marketer
(2020)
This global study, with Canadian-specific results, examines the current and future challenges today’s marketers face and what CMOs need to succeed into the 2020s.

Advertising and Marketing Law in Canada
6th edition
This edition includes important updates on social media advertising practices, including influencers, as well as changes to online behavioural advertising.

Marketing Communications Service Agreement
Commentary and Model Agreement, Fifth Edition (2018)
This model agreement sets out the legal principles governing the client-agency relationship.

Global Media Charter
This Charter identifies eight areas of the media ecosystem of greatest concern to advertisers and where opportunities lie to create a safer, more transparent and more consumer-friendly environment.

The Bottom Line On Bot Fraud
A Canadian Study Into Invalid Traffic (2017)
This report covers the breadth and depth of invalid traffic through ad fraud in Canada and provides guidance on how marketers can protect themselves against this type of fraud.

The Marketer’s Guide To Digital Media Buying And Auditing
(2017)
This series of documents provides guidance for the discussion between marketers and their agencies in the area of digital media buying.

A Guide To Agency Compensation For Paid Search Engine Marketing
(2016)
This whitepaper provides guidance on how to compensate an agency for paid search engine marketing.

Searching for a Marketing Communications Agency Partner
A Guidebook For Marketers On Agency Searches (2014)
This guidebook is for Canadian marketers seeking insights and suggestions on how to conduct an agency search.

A Report On MarCom Agency Remuneration Agreements
(2012)
This report covers contract terms, remuneration models, agreement satisfaction, use of incentives and the status of financial and performance transparency.

Programmatic: Seeing Through The Financial Fog
An In-Market Analysis Of Programmatic Media At The Transaction Level (2017)
This study presents a data-drive fact base around the economics of programmatic media trading and suggest steps to help all marketers take greater control of their programmatic investments.

ACA Guidance for Front-of-Pack (FOP) Nutrition Symbol in Advertising
In this guide, you will find everything you need to know on the new regulations for the Front-of-Pack (FOP) Nutrition Symbol in Advertising

Media Agency Contract Best Practice Guide for Advertisers
This guide serves as a practical companion for Canadian marketers navigating the intricacies of agency contracts, highlighting best practices in governance, transparency, and mutual accountability.