We keep our members aware of current issues that affect them and the work they do through Member Alerts. These emailed Alerts keep our members informed of the latest developments and offer guidance and next steps, when appropriate. Members can access our most recent Alerts in the list below.

Note: In order to access these Alerts you must sign in with your ACA login credentials. If you receive emails from ACA then you already have an ACA account. If you’re logging in for the first time, just click on the “forgot my password” link and follow the instructions to set your password.

(July 10, 2023) Canadian Advertisers a Pawn in Digital Giant Chess Match

(June 26, 2023) New Restrictions on Advertising to Children Take Effect June 28

(June 15, 2023) ACA’s Board and ACTRA’s members vote to ratify new agreement between ACTRA and ACA

(May 18, 2023) Update on ACA and ACTRA’s new agreement

(May 16, 2023) ACA and ACTRA reach agreement on new agreement

(March 27, 2023) ACTRA escalates industry disruption

(December 15, 2022) Potential Liability for Advertisers

(November 10, 2022) Message regarding changes to brand safety on Twitter

(June 2, 2022) A2C and Quebec Agencies to participate in the ACTRA – ACA agreement

(May 6, 2022) UDA Negotiations Update

(May 3, 2022) ACA Board Ratifies ACTRA Agreement

(April 26, 2022) ACA and ACTRA reach agreement on new agreement


(March 28, 2022) URGENT: ACTRA negotiations postponed

(March 25, 2022) URGENT ACTRA Negotiations Update

(March 10, 2022) Important ACTRA Negotiations Update

(January 20, 2022) Health and Safety Measures – COVID-19: Modification of instructions as of January 24

(October 1, 2021) Quebec’s Bill 64 Receives Royal Assent, Ushering in “Modernized” Privacy Legislation and Heavy Fines For Non-Compliance

(June 28, 2021) Advertising Food and Beverages to Kids : A New National Code and Guide for Advertisers

(September 24, 2020) Global Advertisers Unveil a Collaborative New Approach to Cross-media Measurement

(July 22, 2020) A Call To Eliminate the Terms ‘Blacklist’ and ‘Whitelist’

(July 3, 2020) Improving Content on Social Media Platforms

(June 18, 2020) Ensuring Your Company Is Protected Against Double Liability in Agency Contracts

(May 14, 2020) Quebec Agencies to Adapt Their Media Planning and Purchasing Protocols

(April 27, 2020) Advertisers Must Exercise Caution When Producing Commercials During the Pandemic

(April 9, 2020) Agreement Between the Union of Artists (“UDA”) and the Joint Producers Association (“JPC”) In Connection With the COVID-19 Pandemic

(February 26, 2020) ACA Appoints Marketing Leaders to Two Change-Making Committees

(February 20, 2020) Marketing To Children Targeted in WHO Child Health Report

(January 20, 2020) Progress Report on UDA TV/Radio and Internet & New Media Agreements

(December 23, 2019) Supreme Court Reverses CRTC Simultaneous Substitution Order

(November 5, 2019) New Billing Policy in Quebec to Align With Rest of Canada

(October 7, 2019) Initiative Launched by Global Advertisers to Establish Cross-media Measurement Principles

(August 22, 2019) ACA Submits Comments to OPC on Cross-Border Data Flows

(August 14, 2019) A Guide To Algorithms and Discrimination

(August 8, 2019) Advertising During the Federal Election

(April 12, 2019) Recommended Actions in Response to Recent Brand Safety Issues

(March 15, 2019) UDA-JPA TV/Radio Commercial Production Negotiations Update

(March 8, 2019) New Chair of ACA’s Digital Committee

(February 21, 2019) Advertising on Youtube