Blog
The Ultimate Guide to Persuasion for Marketers
Marketing experts understand that influencing is as much art as it is science; what many do not know is...Webinars
July 27
The Digital Audio Revolution
Gerry MacKrell, president of radio sales and marketing company CBS, will discuss how consumers are embracing digital audio, and... Featured
July 31
Global DEI Census – Deadline extended to July 31
Want to contribute to DEI initiatives in the marketing industry? Take this 15-minute survey to add your say to... Blog
Marketing Mix Modelling: Getting It Right
Many marketers find it challenging to figure out the optimal budget they need to achieve their marketing objectives. Indeed,...Webinars
July 15
Brands with Purpose: Do’s and don’t’s of developing a purpose-driven brand
Wahn Yoon, president of creative agency Bleublancrouge (BBR), will discuss the evolving definition of "purpose-driven brands" and how being... Featured
Responsible Advertising To Children
The industry has a new Code and Guide for advertising to children in Canada. Advertisers can download it here.Webinars
June 29
Five personas and how you can support them as we exit the pandemic
It’s happening. After over a year in lockdown, people are getting ready to go back out into the world.... Featured
Careers
Want to create lasting and positive impact in the marketing and media industry? We are looking for a media...Featured
Cross Media Measurement Solution in the Crosshairs
Last fall, the Association of Canadian Advertisers (ACA) announced the formation of a Cross Media Measurement Committee (CMM...Blog
Managing Sponsorship Initiatives Post-Pandemic
Of little surprise, the COVID-19 pandemic will have an impact on how brand marketers should be thinking about sponsorship...Webinars
June 1
Is My Marketing Budget Big Enough?
Marketers are challenged to figure out the size of their ROI opportunity and get the media budget to achieve... Webinars
May 26
Cracking the Quebec Code: Understanding Quebec and its Younger Generations
Learn the key to opening Quebecers' hearts, minds and wallets.
Most Quebecers come from a French culture, live in a... Featured Resource
Marketing and Sustainability: Closing the Gaps
(2021) This global study, with Canada-specific results, examines the state of sustainability agendas within organizations and the role of the...Webinars
May 19
Managing Your Agency Relationships in Challenging Times
It is now more critical than ever for CMOs to inspire and align their marketing agency teams to work... Webinars
May 4
Setting Up for Executional Excellence in Digital Media
Delivering digital advertising efficiency requires that advertisers assemble a veritable jigsaw puzzle of components. From the L’Oréal headquarters in... Blog
Laws of Growth: Lessons from How Brands Grow
How Brands Grow: What Marketers Don’t Know made waves when it was first released. The now-ubiquitous book by Byron...Webinars
April 27
SEO in 2021 – What do you need to implement today?
No marketer ever has enough time or money to spend on search marketing. So how do you decide... Events
May 6
Laws of Growth: A Seminar with the Ehrenberg-Bass Institute
This seminar is based on Byron Sharp’s best-selling book How Brands Grow. The myth-busting book covers decades of research... Blog
What Apple’s iOS Identifier Change Really Means for Marketers
The iOS portion of the Canadian mobile advertising industry, estimated at $5.9 billion in 2019, is...Blog
Seven trends that will influence content marketers in 2021
As the business world continues to adapt to political and pandemic pressures, content marketers have to shift their strategies...
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