Blog
How Location Data has helped Transform Out-of-Home Advertising
Out-of-home (OOH) advertising has undergone drastic transformation in recent years. The pairing of OOH with location data unlocked powerful...Webinars
December 15
How to Manage an Online Pitch
This webinar will help you prepare for – and manage – all aspects of an online pitch to find... Webinars
December 8
How Brands Can Make Podcasts People Will Listen To
Podcasting has seen a surge of popularity in recent years, and brands increasingly want to get involved and into... Webinars
December 1
Understanding the Advertising Opportunities of Canada’s Fast-Growing Podcast Media Sector
Podcasting in Canada is poised for steep growth in ad revenue. Following global trends, increased activity in Canadian podcasting... Webinars
November 17
Quebec’s Digital Transformation
The digital divide between English and French Canada is closing. Anglophone digital media consumption used to outpace Francophone usage... Blog
Owning vs Renting the Customer Relationship: What Is Best For the Future of Your Brand?
Charles Dickens was famous for this opening line in A Tale of Two Cities – “It was the best...Blog
Effectiveness in Marketing: Thought Leaders Sound Off
Marketing has always been a challenging profession, but no more so than now. During this unprecedented time, marketers face...Featured
Change Is Coming to Cross Media Measurement in Canada
On the heels of the global Cross Media Working Group’s initiative to unify cross media measurement, the ACA has...Webinars
November 4
Addressable TV 101: Unlock the Power of this Growing Medium
Bringing addressable targeting to offline and traditional media channels is one of the most exciting new innovations in our... Featured
P&G’s Bethanie Butcher Joins ACA Board
Bethanie Butcher, Vice President, Marketing, Brand Operations and Analytics & Insights at the CPG giant to join ten other...Webinars
November 10
Analyzing Canadian Media Agencies’ Strengths and Weaknesses through RECMA’s Profile Classification
Attend this webinar to gain an in-depth knowledge of each agency’s strengths and weaknesses in Canada.
For members only:
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Canadian Advertisers and Marketers Survey
Report (2020) This survey covers the key trends and strategies of marketers and advertisers as they grappled with the effects...Blog
Ad Standards as a Bellwether for Consumer Opinion
Through our Consumer Complaint Procedure, we review complaints based on the Canadian Code of Advertising Standards. Each year, we...Webinars
October 28
14th Annual Canadian Sponsorship Landscape Study
Join Dr. Norm O’Reilly, lead author of the 14th Annual Canadian Sponsorship Landscape Study (CSLS), as he summarizes the... Blog
Why you need a sponsorship policy. (Especially now.)
While past financial crises barely made a dent in sponsorship expenditures (chiefly due to ongoing agreements), this pandemic has...Webinars
October 15
Canadians Coming Out of Isolation: Exploring the Impact of COVID-19 on Canadian Consumers
Since the end of March, Corus Entertainment has been conducting a study designed to track Canadian consumer mindsets and... Featured
Global Advertisers Unveil a Collaborative New Approach to Cross-media Measurement
The World Federation of Advertisers has unveiled an advertiser-centric Framework and Technical Proposal for a unified approach to cross-media...Blog
Pivoting Advertising Production in the Age of COVID
Is it just me or has life felt a smidge different lately? Yes, no matter the industry, everybody has had...Webinars
October 8
Meeting the Challenges of 2020: How Canadian Brands Responded
Earlier this year, the ACA and BrandSpark International partnered on our 2nd annual survey on marketing and advertising trends... Webinars
September 23
The Art and Science of Storytelling
Storytelling is an ancient art, and even in an age of technology, some of the same principles our ancestors... 
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