Blog
Working Toward A Common Goal: The State of Cross Media Measurement in Canada
Quebec marketers gathered recently in Montreal for an ACA Executive Forum entitled “Measuring What Really Matters.” It was...Blog
Everything Marketers Need To Know About Podcast Advertising
Marketers that want to reach a receptive, affluent, urban audience should consider tuning in to podcasts. At aFeatured
Membership
Here are the top 10 reasons Canada’s leading brands join and remain members of ACA...
Blog
When Multicultural Meets Mainstream
There are over 300,000 new immigrants coming to Canada each year. By the year 2036, Canada’s multicultural consumers will...Webinars
December 3
A Marketer’s Guide to the Five Key Types of Influencer Marketing Programs
Influencer marketing is complex. It involves balancing the needs of multiple stakeholders, understanding the different technologies at play, and... Webinars
November 28
Digital Ad Tech Trends: 2019-2020
Privacy policies, changes to browsers, transparency in the supply chain – how is the advertising technology landscape changing? And... Webinars
November 21
Slay the Invisible Monster and Keep Your Marketing Human
Digital marketing leaders have one overarching goal for all of their tactics: create new engagements and leads. The challenge... Webinars
November 6
Understanding the Advertising Opportunities of Canada’s Podcast Media Sector
Podcasting in Canada is poised for steep growth in ad revenue. Following global trends, increased activity in Canadian podcasting... Blog
How To Build A Brand Consumers Will Love
What do brands like Ferrari, Apple and Starbucks have in common? Consumers don’t just love their products—they love their...Events
November 22
Measuring What Really Matters (Montréal)
Description The proliferation of media, services and methods of measurement has left many marketers perplexed. Yes, there is more... Events
October 25
Marketing to the New Mainstream
With an aging population and stagnant birth rate, immigration has become the source of growth for Canada. By the... Webinars
October 29
Canadian Advertising Law: Behavioural Targeting, Influencer Marketing and Social Media
Educate yourself and your team on how to navigate the unique legal challenges presented by popular digital marketing strategies.... Featured
Global advertisers launch drive to establish cross-media measurement principles
Cross Media Working Group participants include world’s biggest marketers and markets, tech firms, broadcasters and agency holding groups Two-day...Webinars
October 18
The 13th Annual Canadian Sponsorship Landscape Study
Join us for a webinar that explores findings from the 13th annual Canadian Sponsorship Landscape Study (CSLS).
For members... Featured
ACA Gold Medal awarded to MLSE CMO Shannon Hosford
Toronto, September 19, 2019 Over the last five years, in her role as Chief Marketing Officer of Maple Leaf...Blog
So Much Data, Infinite Possibilities: A Peek into Customer Data Platforms
Today the modern marketer has no lack of access to infinite amounts of data. The real question a marketer...Webinars
September 27
How to Build a Brand Your Consumers Will Love
While old-school marketers shouted at consumers, today’s brand leaders must build a bond with their most cherished consumers. In... Webinars
October 3
Keys to Success in Canadian Retail Marketing
Seven in ten of today’s Canadian online shoppers search for a product, brand, or service after seeing an ad.... Featured Resource
Advertising and Marketing Law in Canada
6th edition This edition includes important updates on social media advertising practices, including influencers, as well as changes to online...Featured
2019 Marketers Survey
The ACA and BrandSpark International invite you to participate in an annual survey on Marketing Trends, Advertising, and Media....
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