Webinars
June 17
How to Make Sure Your Brand Grows and Doesn’t Get Sick in the Inevitable Pandemic-Induced Recession
Join Shane Skillen and Jonathan La Greca of Hotspex on June 17th, to gain insight on ensuring brand growth... Blog
Social Distance from Ethnic Consumers at Your Own Risk
One-fifth of the Canadian population is foreign-born... Chinese and South Asian consumers have high purchasing power -- but they...Featured
Emphasis Of CMO Role Must Be On Leading Multi-faceted Teams Effectively
June 1, 2020: The World Federation of Advertisers, in partnership with research agency 2CV, the ACA and 27 other...Webinars
June 2
Why Ethnic? Why Now? Reshaping Growth Opportunities Amongst Ethnic Consumers Amid COVID-19
Canadians are adapting to the new realities of social distancing, working from home, managing finances, and unprecedented unemployment. As... Blog
The Case for a Research Tech Stack
In 2020, finding a marketer who isn’t using some form of Marketing Technology (MarTech) stack would be nearly impossible....Webinars
May 26
Scenario Planning Through COVID-19: How to Plan for the Future Consumer
COVID-19 has created a wave of disruption in the world and consumer behavior is no exception. This insightful session... Webinars
May 20
Partner Webinar: In Search of the Unicorn Marketer
Join the World Federation of Advertisers (WFA) as they unveil the largest global study, focusing on the ‘marketer of... Webinars
May 21
How To Plan For Recovery
Hear from the experts at Tulipe who have rich business continuity planning experience. They have developed an actionable... Blog
Advertising Effectiveness During the Coronavirus Downturn: The Argument for Staying “On”
Peter Field, marketing and advertising effectiveness expert, recently joined thinktv for an insightful webinar, during which he made a...Featured
ACA Appoints New Board Chair
Moya Brown, IG Wealth Management’s SVP, Marketing, Brand Strategy and Experience, is the new Chair of the ACA’s Board...Webinars
May 12
It’s Time to Redefine Digital Media Value
To drive media ROI in digital, advertisers need to consider both cost and quality metrics. Traditionally, advertisers have focused... Blog
Managing Uncertainty in the Events Industry
The entertainment industry has been deeply affected by the disruptions cause by the global COVID-19 pandemic, and its repercussions...Featured
ACA Operations During COVID-19 Crisis
With concerns surrounding the spread of COVID-19, and in order to respect the policies that many of our members...Blog
Guidelines For Conducting Research During COVID-19
The leadership team at Hotspex has been carefully monitoring the COVID-19 situation and after thoughtful consideration of the context,...Webinars
May 4
Lost in Transaction: Where Digital Media Leaks
You’ve paid for an ad space - now what? At what point in a long chain of digital technologies... Webinars
April 28
The Biggest Trends and How Canadian Brands are Responding
BrandSpark President Robert Levy will discuss key trends impacting the consumer and shopper landscape in Quebec and across Canada,... Blog
How Brands Are Helping In The Covid-19 Crisis
As the world grapples with the growing COVID-19 pandemic, many marketers have hit the pause button on new campaigns...Webinars
April 20
Managing Your Sponsorship and Experiential Marketing Initiatives During and After the COVID-19 Crisis
As the COVID-19 pandemic continues, how should you be thinking about your sponsorship and experiential marketing initiatives both now... Webinars
April 14
Contractual Implications of COVID-19 for Brand Marketers
The pandemic has made it impossible—at least for now—for many companies to make good on their contractual promises. ... Events
April 9
Virtual Town Hall Meeting – Session 1
Join us for the first of a series of brief but valuable virtual town hall meetings for our senior... 
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