Blog
The Promise of Content Personalization: Best Practices and Cautionary Tales
Let’s start with the bad news. According to a survey by McKinsey & Co., very few businesses are satisfied...Blog
How To Lead With Certainty In Uncertain Times
It’s a challenge to define the core DNA of your brand, let alone do it during a pandemic or...Webinars
July 15
Meet the New “Never Normal” Consumer
Consumers attitudes, behaviours and purchasing habits are changing—and many will remain post-pandemic. We have entered a new customer engagement... Webinars
July 7
Better Sponsorship Outcomes Through Better Category Management
Sponsorship delivers a powerful way for brands to connect with consumers through passion points (arts, sports, culture, cause, music)... Blog
Creating A New Experience: Experiential Marketing Engagement in a Low-Contact World
Is experiential marketing (XM) dead? We’ve heard this question since the start of this pandemic. From suppliers, vendors and...Supported Event
June 22
Cannes LIONS Live
A Meeting of the World’s Greatest Creative Minds
Over 40 hours of original thinking, expert perspectives, masterclasses and beautifully produced...Webinars
June 17
How to Make Sure Your Brand Grows and Doesn’t Get Sick in the Inevitable Pandemic-Induced Recession
Join Shane Skillen and Jonathan La Greca of Hotspex on June 17th, to gain insight on ensuring brand growth... Blog
Social Distance from Ethnic Consumers at Your Own Risk
One-fifth of the Canadian population is foreign-born... Chinese and South Asian consumers have high purchasing power -- but they...Featured
Emphasis Of CMO Role Must Be On Leading Multi-faceted Teams Effectively
June 1, 2020: The World Federation of Advertisers, in partnership with research agency 2CV, the ACA and 27 other...Webinars
June 2
Why Ethnic? Why Now? Reshaping Growth Opportunities Amongst Ethnic Consumers Amid COVID-19
Canadians are adapting to the new realities of social distancing, working from home, managing finances, and unprecedented unemployment. As... Blog
The Case for a Research Tech Stack
In 2020, finding a marketer who isn’t using some form of Marketing Technology (MarTech) stack would be nearly impossible....Webinars
May 26
Scenario Planning Through COVID-19: How to Plan for the Future Consumer
COVID-19 has created a wave of disruption in the world and consumer behavior is no exception. This insightful session... Webinars
May 20
Partner Webinar: In Search of the Unicorn Marketer
Join the World Federation of Advertisers (WFA) as they unveil the largest global study, focusing on the ‘marketer of... Webinars
May 21
How To Plan For Recovery
Hear from the experts at Tulipe who have rich business continuity planning experience. They have developed an actionable... Blog
Advertising Effectiveness During the Coronavirus Downturn: The Argument for Staying “On”
Peter Field, marketing and advertising effectiveness expert, recently joined thinktv for an insightful webinar, during which he made a...Featured
ACA Appoints New Board Chair
Moya Brown, IG Wealth Management’s SVP, Marketing, Brand Strategy and Experience, is the new Chair of the ACA’s Board...Webinars
May 12
It’s Time to Redefine Digital Media Value
To drive media ROI in digital, advertisers need to consider both cost and quality metrics. Traditionally, advertisers have focused... Blog
Managing Uncertainty in the Events Industry
The entertainment industry has been deeply affected by the disruptions cause by the global COVID-19 pandemic, and its repercussions...Featured
ACA Operations During COVID-19 Crisis
With concerns surrounding the spread of COVID-19, and in order to respect the policies that many of our members...Blog
Guidelines For Conducting Research During COVID-19
The leadership team at Hotspex has been carefully monitoring the COVID-19 situation and after thoughtful consideration of the context,...
@ACA_Tweets
What They Say
Our Members
