Blog
Managing Sponsorship Initiatives Post-Pandemic
Of little surprise, the COVID-19 pandemic will have an impact on how brand marketers should be thinking about sponsorship...Webinars
May 26
Cracking the Quebec Code: Understanding Quebec and its Younger Generations
Learn the key to opening Quebecers' hearts, minds and wallets.
Most Quebecers come from a French culture, live in a... Featured Resource
Marketing and Sustainability: Closing the Gaps
(2021) This global study, with Canada-specific results, examines the state of sustainability agendas within organizations and the role of the...Webinars
May 19
Managing Your Agency Relationships in Challenging Times
It is now more critical than ever for CMOs to inspire and align their marketing agency teams to work... Webinars
May 4
Setting Up for Executional Excellence in Digital Media
Delivering digital advertising efficiency requires that advertisers assemble a veritable jigsaw puzzle of components. From the L’Oréal headquarters in... Blog
Laws of Growth: Lessons from How Brands Grow
How Brands Grow: What Marketers Don’t Know made waves when it was first released. The now-ubiquitous book by Byron...Webinars
April 27
SEO in 2021 – What do you need to implement today?
No marketer ever has enough time or money to spend on search marketing. So how do you decide... Events
May 6
Laws of Growth: A Seminar with the Ehrenberg-Bass Institute
This seminar is based on Byron Sharp’s best-selling book How Brands Grow. The myth-busting book covers decades of research... Blog
What Apple’s iOS Identifier Change Really Means for Marketers
The iOS portion of the Canadian mobile advertising industry, estimated at $5.9 billion in 2019, is...Blog
Seven trends that will influence content marketers in 2021
As the business world continues to adapt to political and pandemic pressures, content marketers have to shift their strategies...Blog
Creating digital media accountability through improved governance
Volume-based buying power has been the main value proposition of the media agency for the last 50 plus years,...Webinars
April 7
2021 Creative Production Trends
How have the events of the last year impacted production and what is here to stay? How can you... Webinars
March 31
Brand Safety: What You Need To Know
An important discussion on brand safety in 2021, this session will focus on updates to the IAB Canada best... Webinars
April 19
How Reckitt increased digital media efficiency through an enhanced governance program
Eliminating waste is a critical pillar to Reckitt's digital transformation journey. The company developed a new and consistent framework... Webinars
March 23
The Multicultural Opportunity for CPG
Following up on the webinar Understanding the Multicultural Opportunity in 2021 and Beyond, Howard Lichtman – Co-founder of... Webinars
March 24
The Multicultural Opportunity in Finance
Following up on the webinar Understanding the Multicultural Opportunity in 2021 and Beyond, Howard Lichtman – Co-founder of... Webinars
April 14
Managing your Sponsorship Initiatives Post-Pandemic – Where to from Here?
With vaccines rolling out globally, the end of the pandemic, while not immediate, is in sight. The pandemic will... Blog
The Importance Of Language In Marketing To New Canadians
As we turn the corner on COVID, where is your growth going to come from? Is it going...Events
March 11
The New Era of Targeted Mobile Advertising
This event is an interactive learning session to connect media and marketing leaders with experts navigating changes announced by... Blog
Canada’s Most Influential Brands : PC Optimum enters top 10
PC Optimum has landed a top-10 spot in The Most Influential Brands study for the first time. The Loblaw’s...
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