Blog
The Importance Of Language In Marketing To New Canadians
As we turn the corner on COVID, where is your growth going to come from? Is it going...Webinars
April 14
Managing your Sponsorship Initiatives Post-Pandemic – Where to from Here?
With vaccines rolling out globally, the end of the pandemic, while not immediate, is in sight. The pandemic will... Featured
March 11
The New Era of Targeted Mobile Advertising
This event is an interactive learning session to connect media and marketing leaders with experts navigating changes announced by... Blog
Canada’s Most Influential Brands : PC Optimum enters top 10
PC Optimum has landed a top-10 spot in The Most Influential Brands study for the first time. The Loblaw’s...Webinars
March 9
Media in Transition: The Changing Consumption Patterns of Media in Canada
The media habits of Canadians continue to evolve as new platforms emerge, device ownership explodes and the population becomes... Blog
What brands need to know about podcasting, especially amid a pandemic.
COVID-19 has been a media disruptor, but podcasts have emerged as a relatively pandemic-proof way to reach a Canadian...Webinars
April 7
2021 Creative Production Trends
How have the events of the last year impacted production and what is here to stay? How can you... Blog
The Power of Sonic Branding
In today’s very crowded marketplace, branding is playing an even more strategic role in connecting with people. That...Webinars
March 17
Building Brand Trust – and Resiliency – in Uncertain Times
Being a trusted brand matters. But how much more customers trust your brand over the next alternative – in... Webinars
February 8
Understanding the Multicultural Opportunity in 2021 and Beyond
Can you afford to ignore over a million potential new customers that were not in Canada last year –... Blog
Resilience: A Critical Team-Performance Standard for Client-Agency Marketing Teams
Even though there is reason for optimism with a vaccine on the horizon, these next few months may prove...Webinars
February 3
State of Creativity: Trends That Will Influence Storytelling in 2021
As the business world continues to adapt to political and pandemic pressures, marketers must shift their strategies and communications... Blog
To Get Budgets Approved Marketers Have to Go Back to the Basics
“That was a hot mess, inside a dumpster fire, inside a trainwreck!” Nothing describes 2020 better than Jake Tapper’s...Blog
What Marketers Need to Know about Bill C-11, An Update to Canada’s Federal Privacy Law
In November 2020, the federal government announced its intention to update our federal data privacy law, the Personal Information...Webinars
January 13
Preparing for a New Year with the Canadian E-Commerce Shopper
This year has brought rapid growth to e-commerce in Canada. More Canadians are making more purchases online and they... Events
February 2
The Most Influential Brands in Canada 2020 : Truth and Tendencies
Join ACA, Globe Media Group, Ipsos and Publicis as we release the results of the 2020 Ipsos Most Influential... Blog
Agency Search – What’s Changed During COVID?
While most marketers have been busy revisiting business plans, modifying marketing activities and coming to grips with the new...Blog
How Location Data has helped Transform Out-of-Home Advertising
Out-of-home (OOH) advertising has undergone drastic transformation in recent years. The pairing of OOH with location data unlocked powerful...Webinars
December 15
How to Manage an Online Pitch
This webinar will help you prepare for – and manage – all aspects of an online pitch to find... Webinars
December 8
How Brands Can Make Podcasts People Will Listen To
Podcasting has seen a surge of popularity in recent years, and brands increasingly want to get involved and into... 
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