Blog
Inward, Onward: What the Canadian audience needs right now
As the world navigates yet another new phase of partial reopenings and potential lockdowns, we’re at a crossroads. It’s...Blog
Audience Literacy in the Age of Analytics
In this blog article, Arundati Dandapani of the Canadian Research Insights Council (CRIC), discusses some of the challenges and...Webinars
September 22
Optimizing Addressable TV in a Cookieless World
With third-party data being increasingly difficult to obtain, how can advertisers make the most of addressable TV, a powerful... Supported Event
September 8
WARC’s Open House
Do you have the insights and tools you need to finish 2021 strong and build your marketing strategy for... Featured
Former Walmart media exec tapped to lead ACA’s cross media measurement initiative
ACA appoints Jennifer Holgate to help enable the collaborative implementation of a standardized approach to unified cross media measurement...Featured
ACA Strategic Partners Supportive During Unprecedented Challenges
The Globe Media Group and Environics Analytics both return to help support the Association of Canadian Advertisers in providing...Supported Event
September 21
The Future of Cross-Platform Audience Analytics
Audience measurement remains among the top marketing research services demanded by clients in North America according to the ESOMAR... Blog
How AI has become critical to marketing success
You may have already noticed that digital marketing strategies have become more diverse these past few years. The focus...Featured
Exclusive Offer for Members
ACA members are eligible to receive 10% off a subscription to WARC thanks to our partnership.Blog
Purpose-led Brands: The Agency Perspective
I recently attended a ‘global digital summit’ for marketers that was an eye-opener. Aside from the usual tech glitches,...Blog
The Ultimate Guide to Persuasion for Marketers
Marketing experts understand that influencing is as much art as it is science; what many do not know is...Webinars
August 24
Six consumer segments that will impact your business
After the shock and chaos have passed, the impact of the crisis will continue to be significant, and consumer... Events
July 31
Global DEI Census – Deadline extended to July 31
Want to contribute to DEI initiatives in the marketing industry? Take this 15-minute survey to add your say to... Webinars
July 27
The Digital Audio Revolution
Gerry MacKrell, president of radio sales and marketing company CBS, will discuss how consumers are embracing digital audio, and... Blog
Marketing Mix Modelling: Getting It Right
Many marketers find it challenging to figure out the optimal budget they need to achieve their marketing objectives. Indeed,...Webinars
July 15
Brands with Purpose: Do’s and don’t’s of developing a purpose-driven brand
Wahn Yoon, president of creative agency Bleublancrouge (BBR), will discuss the evolving definition of "purpose-driven brands" and how being... Featured
Responsible Advertising To Children
The industry has a new Code and Guide for advertising to children in Canada. Advertisers can download it here.Webinars
June 29
Five personas and how you can support them as we exit the pandemic
It’s happening. After over a year in lockdown, people are getting ready to go back out into the world.... Featured
Careers
Want to create lasting and positive impact in the marketing and media industry? We are looking for a media...Featured
Cross Media Measurement Solution in the Crosshairs
Last fall, the Association of Canadian Advertisers (ACA) announced the formation of a Cross Media Measurement Committee (CMM...
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