Blog
Resilience: A Critical Team-Performance Standard for Client-Agency Marketing Teams
Even though there is reason for optimism with a vaccine on the horizon, these next few months may prove...Blog
To Get Budgets Approved Marketers Have to Go Back to the Basics
“That was a hot mess, inside a dumpster fire, inside a trainwreck!” Nothing describes 2020 better than Jake Tapper’s...Blog
What Marketers Need to Know about Bill C-11, An Update to Canada’s Federal Privacy Law
In November 2020, the federal government announced its intention to update our federal data privacy law, the Personal Information...Webinars
February 3
State of Creativity: Trends That Will Influence Storytelling in 2021
As the business world continues to adapt to political and pandemic pressures, marketers must shift their strategies and communications... Webinars
January 13
Preparing for a New Year with the Canadian E-Commerce Shopper
This year has brought rapid growth to e-commerce in Canada. More Canadians are making more purchases online and they... Featured
February 2
The Most Influential Brands in Canada 2020 : Truth and Tendencies
Join ACA, Globe Media Group, Ipsos and Publicis as we release the results of the 2020 Ipsos Most Influential... Blog
Agency Search – What’s Changed During COVID?
While most marketers have been busy revisiting business plans, modifying marketing activities and coming to grips with the new...Blog
How Location Data has helped Transform Out-of-Home Advertising
Out-of-home (OOH) advertising has undergone drastic transformation in recent years. The pairing of OOH with location data unlocked powerful...Webinars
December 15
How to Manage an Online Pitch
This webinar will help you prepare for – and manage – all aspects of an online pitch to find... Webinars
December 8
How Brands Can Make Podcasts People Will Listen To
Podcasting has seen a surge of popularity in recent years, and brands increasingly want to get involved and into... Webinars
December 1
Understanding the Advertising Opportunities of Canada’s Fast-Growing Podcast Media Sector
Podcasting in Canada is poised for steep growth in ad revenue. Following global trends, increased activity in Canadian podcasting... Webinars
November 17
Quebec’s Digital Transformation
The digital divide between English and French Canada is closing. Anglophone digital media consumption used to outpace Francophone usage... Blog
Owning vs Renting the Customer Relationship: What Is Best For the Future of Your Brand?
Charles Dickens was famous for this opening line in A Tale of Two Cities – “It was the best...Blog
Effectiveness in Marketing: Thought Leaders Sound Off
Marketing has always been a challenging profession, but no more so than now. During this unprecedented time, marketers face...Featured
Change Is Coming to Cross Media Measurement in Canada
On the heels of the global Cross Media Working Group’s initiative to unify cross media measurement, the ACA has...Webinars
November 4
Addressable TV 101: Unlock the Power of this Growing Medium
Bringing addressable targeting to offline and traditional media channels is one of the most exciting new innovations in our... Featured
P&G’s Bethanie Butcher Joins ACA Board
Bethanie Butcher, Vice President, Marketing, Brand Operations and Analytics & Insights at the CPG giant to join ten other...Webinars
November 10
Analyzing Canadian Media Agencies’ Strengths and Weaknesses through RECMA’s Profile Classification
Attend this webinar to gain an in-depth knowledge of each agency’s strengths and weaknesses in Canada.
For members only:
[member-link... Featured Resource
Canadian Advertisers and Marketers Survey
Report (2020) This survey covers the key trends and strategies of marketers and advertisers as they grappled with the effects...Blog
Ad Standards as a Bellwether for Consumer Opinion
Through our Consumer Complaint Procedure, we review complaints based on the Canadian Code of Advertising Standards. Each year, we...
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