Blog
How Marketers Can Tap Into The Popularity of Podcasts
Podcasts are the talk to the town, and there’s a big opportunity for marketers to connect with audiences in...Featured
April 16
An In-House Agency: What’s right for you?
Which direction are Canadian advertisers moving in? Are they expanding in-house capabilities or selectively pushing tasks back to the... Supported Event
April 24
CMDC Conference: MXI Summit Seed the Future
The Canadian Media Directors' Council (CMDC) invites the industry to come together on April 24th in an effort to... Blog
Dashboards: A conversation with Nick Drew of Fuse Insights and Sean Dixon of Omnicom Media Group
What’s the biggest challenge facing the marketer as they develop a dashboard? Nick Drew: It’s being drowned in data....Webinars
March 28
Neuromarketing and the Media Mix
Canadian marketers are struggling to balance investment on Trade initiatives, guaranteeing distribution, with Consumer initiatives, stoking demand. What if... Featured
ACA Announces Strategic Partners For 2019
Toronto, March 12, 2019: The Association of Canadian Advertisers is pleased to announce our three strategic partners for 2019....Featured
ACA releases “The Marketer’s Guide to Dashboards”
New whitepaper available to ACA members Toronto, February 19, 2019: ACA is please to release our latest member whitepaper:...Webinars
March 7
Understanding the advertising opportunities of Canada’s fast-growing Podcast media sector
Join Audience Insights Inc as they share insights from The Canadian Podcast Listener Study 2018. This webinar will deliver... Featured Resource
The Marketer’s Guide to Dashboards
(2019) The whitepaper provides a broad perspective on creating marketing oriented dashboards.Webinars
February 19
Annual Marketing Production Trends: What We Expect to See in 2019
What’s happening in the creative production industry that is affecting the way we produce content? How can we prepare... Supported Event
February 25
Thinktv: Advertising effectiveness in a multi-channel world
Join us on February 5, to hear the findings from the thinktv-commissioned research that assessed $700M+ of media spend... Webinars
February 6
The Power of TV in an Attention Economy
Today’s Marketers are stretched like never before, balancing a need for quarterly results with a mandate for long term... Blog
“Live” from XLIVE
I love events. I’m amazed at what attracts people to get together. To spend their money. To use their points....Supported Event
February 5
Ipsos Most Influential Brands: Truth and Tendencies
Join us on February 5th, 2019 as The Globe and Mail, along with, Ipsos, the ACA, CMDC and Publicis... Blog
What The New Purchase Journey Means For Automotive Marketers
Consumers aren’t shopping for cars the way they used to, so automotive manufacturers and dealerships need to adapt their...Webinars
January 22
Analyzing strengths, weaknesses and trends of Canadian media agencies
Optimize your media agency portfolio by gaining an in-depth knowledge of each agency’s strengths and weaknesses in Canada. In... Webinars
December 13
Driving New Roads in Television
Join Rogers Media as they share the learnings from a first to market data enabled audience based TV execution... Supported Event
November 27
Lexpert : Privacy & Data Protection
The focus of this year's Lexpert Legal seminar is Digital Data Risk including in particular:
- GDPR compliance for Canadian...
Featured
A&W Dynamic Duo to Receive ACA Gold Medal for marketing excellence
A&W President/CEO Susan Senecal and Tom Newitt, Senior Director Brand Communications will receive medal at the Strategy Awards September...Webinars
October 31
Partner Webinar: What a Shorter Ad Can (and Can’t) Do
The ACA has partnered with WARC to enhance our suite of complimentary, members-only webinars. Read on for the details... 
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