Featured
October 25
Marketing to the New Mainstream
With an aging population and stagnant birth rate, immigration has become the source of growth for Canada. By the... Webinars
October 29
Canadian Advertising Law: Behavioural Targeting, Influencer Marketing and Social Media
Educate yourself and your team on how to navigate the unique legal challenges presented by popular digital marketing strategies.... Featured
Global advertisers launch drive to establish cross-media measurement principles
Cross Media Working Group participants include world’s biggest marketers and markets, tech firms, broadcasters and agency holding groups Two-day...Webinars
October 18
The 13th Annual Canadian Sponsorship Landscape Study
Join us for a webinar that explores findings from the 13th annual Canadian Sponsorship Landscape Study (CSLS). Featured
ACA Gold Medal awarded to MLSE CMO Shannon Hosford
Toronto, September 19, 2019 Over the last five years, in her role as Chief Marketing Officer of Maple Leaf...Blog
So Much Data, Infinite Possibilities: A Peek into Customer Data Platforms
Today the modern marketer has no lack of access to infinite amounts of data. The real question a marketer...Webinars
September 27
How to Build a Brand Your Consumers Will Love
While old-school marketers shouted at consumers, today’s brand leaders must build a bond with their most cherished consumers. In... Webinars
October 3
Keys to Success in Canadian Retail Marketing
Seven in ten of today’s Canadian online shoppers search for a product, brand, or service after seeing an ad.... Featured Resource
Advertising and Marketing Law in Canada
6th edition This edition includes important updates on social media advertising practices, including influencers, as well as changes to online...Featured
2019 Marketers Survey
The ACA and BrandSpark International invite you to participate in an annual survey on Marketing Trends, Advertising, and Media....Supported Event
October 1
Marketing Evolution: C-Suite Summit 2019 and Gold Medal Presentation at the Strategy Awards
Join us on October 1 to explore the ideas and challenges most relevant to senior marketing executives in 2019.... Webinars
August 21
The evolving Canadian shopper – how they are thinking about value, trust and innovation differently.
The BrandSpark Canadian Shopper Study continues to clearly show that Canadian shoppers like to try new products, particularly from... Webinars
July 11
Unpacking New Opportunities For Digital Shelf Strategy
The digital shelf paradigm continues to transform how Canadians shop. Learn how rethinking your digital shelf strategy reveals new... Webinars
June 27
What’s new in digital for Canadian Financial marketers
What do recent trends in digital, social media, and the changing Canadian consumer behavior tell us about how the... Events
June 21
The 4 billion dollar question
Canadian marketers spend about $3.4 billion on television GRPs and about $700 million on digital video Impressions. What are... Events
June 4
An In-House Agency: What’s right for you? (Montreal)
Which direction are Canadian advertisers moving in? Are they expanding in-house capabilities or selectively pushing tasks back to the... Webinars
June 19
Wéi the North: What Basketball Can Teach Marketers About The Uniqueness of Canadian Consumers
While most would argue ice hockey is Canada’s sport, basketball is emerging to be a game that closely represents... Events
May 29
An In-House Agency: What’s right for you? (Vancouver)
Which direction are Canadian advertisers moving in? Are they expanding in-house capabilities or selectively pushing tasks back to the... Webinars
May 29
The New Profile of Today’s Canadian Consumer
What do today’s Canadian automotive, CPG, finance, retail and travel consumers look like, and how can marketers build stronger... Blog
How Marketers Can Tap Into The Popularity of Podcasts
Podcasts are the talk to the town, and there’s a big opportunity for marketers to connect with audiences in...
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