Webinars
August 25
Marketing Reimagined: Consumers, Culture & Connections
Steve Mast, President and Chief Innovation Officer of Delvinia will explore how our dramatic shift in culture can combine... Blog
Get Re-Acquainted with Your Customers’ Needs Post-COVID-19
The COVID-19 pandemic has been a disruptive force like no other, fundamentally changing the world as we know it...Webinars
August 18
Navigating Linear TV Advertising In A Post-COVID World
Marketers have never faced as much uncertainty as we are experiencing today in this post-COVID world. This is particularly... Blog
Finding Your Way In A New World of Challenges – and Opportunities
Every year since 2016, we’ve released the Nourish Trend Report. It’s our look ahead at the significant trends we...Blog
Will Canadians Ever Return to Live Events?
Over 135 days have passed since the declaration of the global coronavirus pandemic. It was just a few days...Webinars
August 13
COVID-19 Updates to the Nourish 2020 Trend Report
What happens to trends when the world changes?
Every year since 2016, Nourish Food Marketing releases its Trends Report, anticipating... Webinars
July 29
The Coronavirus Pandemic in Canada: The Next Evolution of Media Consumption
This webinar will deliver insights from a Canadian perspective of the impact of the pandemic on consumer behaviour, including... Blog
The Promise of Content Personalization: Best Practices and Cautionary Tales
Let’s start with the bad news. According to a survey by McKinsey & Co., very few businesses are satisfied...Blog
How To Lead With Certainty In Uncertain Times
It’s a challenge to define the core DNA of your brand, let alone do it during a pandemic or...Webinars
July 15
Meet the New “Never Normal” Consumer
Consumers attitudes, behaviours and purchasing habits are changing—and many will remain post-pandemic. We have entered a new customer engagement... Webinars
July 7
Better Sponsorship Outcomes Through Better Category Management
Sponsorship delivers a powerful way for brands to connect with consumers through passion points (arts, sports, culture, cause, music)... Blog
Creating A New Experience: Experiential Marketing Engagement in a Low-Contact World
Is experiential marketing (XM) dead? We’ve heard this question since the start of this pandemic. From suppliers, vendors and...Supported Event
June 22
Cannes LIONS Live
A Meeting of the World’s Greatest Creative Minds
Over 40 hours of original thinking, expert perspectives, masterclasses and beautifully produced...Webinars
June 17
How to Make Sure Your Brand Grows and Doesn’t Get Sick in the Inevitable Pandemic-Induced Recession
Join Shane Skillen and Jonathan La Greca of Hotspex on June 17th, to gain insight on ensuring brand growth... Blog
Social Distance from Ethnic Consumers at Your Own Risk
One-fifth of the Canadian population is foreign-born... Chinese and South Asian consumers have high purchasing power -- but they...Webinars
June 2
Why Ethnic? Why Now? Reshaping Growth Opportunities Amongst Ethnic Consumers Amid COVID-19
Canadians are adapting to the new realities of social distancing, working from home, managing finances, and unprecedented unemployment. As... Featured
Emphasis Of CMO Role Must Be On Leading Multi-faceted Teams Effectively
June 1, 2020: The World Federation of Advertisers, in partnership with research agency 2CV, the ACA and 27 other...Blog
The Case for a Research Tech Stack
In 2020, finding a marketer who isn’t using some form of Marketing Technology (MarTech) stack would be nearly impossible....Webinars
May 26
Scenario Planning Through COVID-19: How to Plan for the Future Consumer
COVID-19 has created a wave of disruption in the world and consumer behavior is no exception. This insightful session... Webinars
May 20
Partner Webinar: In Search of the Unicorn Marketer
Join the World Federation of Advertisers (WFA) as they unveil the largest global study, focusing on the ‘marketer of... 
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