Webinars
November 4
Addressable TV 101: Unlock the Power of this Growing Medium
Bringing addressable targeting to offline and traditional media channels is one of the most exciting new innovations in our... Featured
P&G’s Bethanie Butcher Joins ACA Board
Bethanie Butcher, Vice President, Marketing, Brand Operations and Analytics & Insights at the CPG giant to join ten other...Featured Resource
Canadian Advertisers and Marketers Survey
Report (2020) This survey covers the key trends and strategies of marketers and advertisers as they grappled with the effects...Blog
Ad Standards as a Bellwether for Consumer Opinion
Through our Consumer Complaint Procedure, we review complaints based on the Canadian Code of Advertising Standards. Each year, we...Webinars
October 28
14th Annual Canadian Sponsorship Landscape Study
Join Dr. Norm O’Reilly, lead author of the 14th Annual Canadian Sponsorship Landscape Study (CSLS), as he summarizes the... Blog
Why you need a sponsorship policy. (Especially now.)
While past financial crises barely made a dent in sponsorship expenditures (chiefly due to ongoing agreements), this pandemic has...Webinars
October 15
Canadians Coming Out of Isolation: Exploring the Impact of COVID-19 on Canadian Consumers
Since the end of March, Corus Entertainment has been conducting a study designed to track Canadian consumer mindsets and... Featured
Global Advertisers Unveil a Collaborative New Approach to Cross-media Measurement
The World Federation of Advertisers has unveiled an advertiser-centric Framework and Technical Proposal for a unified approach to cross-media...Blog
Pivoting Advertising Production in the Age of COVID
Is it just me or has life felt a smidge different lately? Yes, no matter the industry, everybody has had...Webinars
October 8
Meeting the Challenges of 2020: How Canadian Brands Responded
Earlier this year, the ACA and BrandSpark International partnered on our 2nd annual survey on marketing and advertising trends... Webinars
September 23
The Art and Science of Storytelling
Storytelling is an ancient art, and even in an age of technology, some of the same principles our ancestors... Supported Event
September 10
Partner Event: CMDC Media Leader Series with Raja Rajamannar
As the economy opens up, brands cannot afford to be silent. Today’s immense challenges also present huge opportunities to... Webinars
September 15
Shopper, Interrupted: Change Creates Opportunity
Over the last 6 months we have witnessed unprecedented changes in purchasing behaviour as shoppers have altered how, where,... Webinars
August 25
Marketing Reimagined: Consumers, Culture & Connections
Steve Mast, President and Chief Innovation Officer of Delvinia will explore how our dramatic shift in culture can combine... Blog
Get Re-Acquainted with Your Customers’ Needs Post-COVID-19
The COVID-19 pandemic has been a disruptive force like no other, fundamentally changing the world as we know it...Webinars
August 18
Navigating Linear TV Advertising In A Post-COVID World
Marketers have never faced as much uncertainty as we are experiencing today in this post-COVID world. This is particularly... Blog
Finding Your Way In A New World of Challenges – and Opportunities
Every year since 2016, we’ve released the Nourish Trend Report. It’s our look ahead at the significant trends we...Blog
Will Canadians Ever Return to Live Events?
Over 135 days have passed since the declaration of the global coronavirus pandemic. It was just a few days...Webinars
August 13
COVID-19 Updates to the Nourish 2020 Trend Report
What happens to trends when the world changes?
Every year since 2016, Nourish Food Marketing releases its Trends Report, anticipating... Webinars
July 29
The Coronavirus Pandemic in Canada: The Next Evolution of Media Consumption
This webinar will deliver insights from a Canadian perspective of the impact of the pandemic on consumer behaviour, including... 
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