Ron Lund

Ron Lund

President and CEO

(416) 964-3805 ext. 1001 / 1-800-565-0109 /

Ron Lund accepted the President and CEO position at the ACA following a rich marketing and advertising career that encompassed both client and agency perspectives.

In addition to various marketing positions at tier-one packaged goods companies, he honed his advertising skills at FCB and Grey Advertising. He later went on to assume the role of President at several Weston Foods companies.

A solid understanding of the industry, coupled with acumen in management, has enabled Ron to effectively build relations with industry and government bodies, bring the voice of marketers to government and execute initiatives that meet the needs of ACA’s Board of Directors and general membership.

Ron has significantly enhanced the role of the ACA within the advertising industry with initiatives that include overseeing the development of numerous information, education and best practice studies and by taking a leadership role on government and industry issues that directly impact advertiser’s ability to advertise cost-effectively.

Ron serves on the Boards of the World Federation of Advertisers and Advertising Standards Canada.

Connect with him on LinkedIn.

Judy Davey

Judy Davey

Vice President, Media Policy and Marketing Capabilities

(416) 964-3805 ext. 1008 / 1-800-565-0109 /

As Vice President, Media Policy and Marketing Capabilities, Judy is responsible for leading government and industry-media related matters for the ACA, as well as contributing to ACA’s growing membership consulting services. Judy’s deep roots and experience in the media industry helps further underpin ACA’s digital initiatives around media measurement, transparency, accountability and fraud.

Prior to joining ACA, Judy worked at ZenithOptimedia as EVP Activation. There, she oversaw a team responsible for purchasing hundreds of millions of dollars of broadcast and digital media across a broad and diverse group of clients. She also managed the talent traffic and Ad Operations departments, oversaw the agency’s internal trading desk and led its sponsorship arm.

Previously, Judy was Vice President Marketing Assets at Molson Coors Canada. She was responsible for communications planning, managing an Internal Events and Promotions Division and Sports and entertainment rights negotiations and activations. She also handled agency contract negotiation and management, licensing, product sampling and merchandise, and oversaw an internal production and creative studio.

Judy leads three important ACA committees: Cross Media Measurement, Digital, and Marketing Communications Financial Management and Procurement Committees. During her time at Molson she was a former member of ACA’s board of directors. In addition, Judy was chair of Fantasy Sports Network (FSN) and Live Nation Canada and has also sat on the boards of BBM (now Numeris), the Print Measurement Bureau (now Vividata), the Audit Bureau of Circulations (now AAM) and the National Advertising Benevolent Society (NABS).

Connect with her on LinkedIn.

Jennifer Holgate

Jennifer Holgate

Director, Cross Media Measurement

Jennifer oversees the implementation of a standardized approach to unified cross media measurement in Canada. Her depth and breadth of experience across the Canadian media, marketing and agency landscape make her ideally suited for this role.

Her past positions include Vice President, Marketing Communications at Walmart Media Group, Vice President Product Innovation at Rogers Media, SVP Digital & Integration at Starcom MediaVest Group and Vice President Digital & Broadcast at CanWest Media.

Jennifer is a strong supporter of the industry and of leadership and learning initiatives. She stays active in the media and marketing community through participation in numerous committees and boards, industry speaking engagements and judging. She is also currently teaching content strategy at Humber College.

Patrick Hotte

Patrick Hotte

Vice President, Quebec

(514) 842-6422 / 1-800-883-0422 /

Patrick is responsible for providing ACA’s Quebec members with first-class service, leveraging his proven ability of identifying business opportunities, developing strategies for clients and championing innovation.

In addition to providing member services, Hotte provides key input and expertise to ACA’s growing consulting services around agency search, remuneration and contracts.

Patrick has 20 years of integrated marketing experience nationally and has worked in both the Toronto and Montreal markets. A proven leader with rare national market experience, he has in-depth knowledge of the pressures for change and innovation facing marketers in both the English and French markets.

Most recently, he was Senior Vice President, Brand Strategies and Integration, for Havas Canada, where he provided senior leadership and management support to national brands such as Volkswagen Canada, Couche-Tard, Groupe Média TFO, Molson and Maple Leaf Foods. While at Havas, he oversaw the planning, organizing, staffing and management of all marketing, social and digital initiatives.

Patrick is fluent in both French and English.

Connect with him on LinkedIn.

Arlette Opay

Arlette Opay

Membership Coordinator

Arlette is a key member of the team, supporting ACA members with their needs, including onboarding new members and responding to day-to-day requests. Additionally, she assists in the implementation of marketing communications initiatives and events.

Arlette previously worked in Human Resources at KPMG and Sonoscope in Canada, and at GDRF and Cible Hospitality Group in her native country, France. After five years in the field of HR, Arlette decided to switch to a new field, in which she could put her interest in client relationship building and marketing to work.

Arlette has an Associate Degree in Foreign Languages (English and Spanish) from the Sorbonne University, a Bachelor’s Degree in Hospitality and Tourism Management from CMH Academy and a Masters Degree in HR Development Management from SUP des RH.

Davina Wong

Davina Wong

Director, Membership

(416) 964-3805 ext. 1007 / 1-800-565-0109 /

Davina manages ACA’s suite of professional development and event offerings in Toronto & Montreal, continually fine-tuning them to ensure association members receive training and experiences that are relevant and of the highest quality.

Davina is bilingual and, prior to joining ACA, worked in a variety of industries and fields, including positions at Carat China International, RBC Financial Group, Phonak Canada and Lycée César Baggio in Lille, France.

Connect with her on LinkedIn.

Jessica Yared

Jessica Yared

Manager, Digital Marketing

(416) 964-3805 ext 1006 / 1-800-565-0109 /

Jessica has a solid track record working as a MarCom professional, first in the book publishing industry and then in the not-for-profit sector.

At ACA, Jessica’s primary responsibilities are managing the website and the association’s social community. She is also responsible for measuring the effectiveness of ACA’s communications.

Connect with her on LinkedIn.

Winnie Alford

Winnie Alford

Talent Advisor

Winnie has been working in the advertising community for 20 years, serving as a Broadcast Producer/Production Manager. Her work has literally taken her around the world producing shoots in Canada, the U.S., England, France, Germany, Italy, Asia, Australia and the Caribbean.

Starting in 1991, Winnie served as Head of the Broadcast Production Department at Young & Rubicam Ltd. in Toronto, managing a department of seven and working on projects for clients such as Ford of Canada, KFC Canada, Whitehall-Robins, Labatt, Kodak, Dupont and Colgate.

Prior to joining Young & Rubicam, Winnie worked as a producer for Foster Advertising for four years until it was sold to McCann-Erikson Advertising. Her work there included projects for General Motors, Carling 0’Keefe Breweries, Ontario Hydro, Consumer’s Distributing and some Government of Canada work, including Canada Savings Bonds.
In November 1994, Winnie and her partner, Sandy Johnson, established their own company, Second Unit Inc. The company provides freelance producers and talent and traffic coordinators to the advertising/marketing industry.

As well, Winnie is the ICA/ACA Industry Talent Advisor serving the advertising community with expertise on the ACTRA, and A F of M unions. Winnie is heavily involved in the negotiation of these contracts as well as providing day to day advice on Talent Unions and production queries.