Ron Lund

Ron Lund

President and CEO

(416) 964-3805 ext. 1001 / 1-800-565-0109 /

Ron Lund accepted the President and CEO position at the ACA following a rich marketing and advertising career that encompassed both client and agency perspectives.

In addition to various marketing positions at tier-one packaged goods companies, he honed his advertising skills at FCB and Grey Advertising. He later went on to assume the role of President at several Weston Foods companies.

A solid understanding of the industry, coupled with acumen in management, has enabled Ron to effectively build relations with industry and government bodies, bring the voice of marketers to government and execute initiatives that meet the needs of ACA’s Board of Directors and general membership.

Ron has significantly enhanced the role of the ACA within the advertising industry with initiatives that include overseeing the development of numerous information, education and best practice studies and by taking a leadership role on government and industry issues that directly impact advertiser’s ability to advertise cost-effectively.

Ron serves on the Boards of the World Federation of Advertisers and Advertising Standards Canada.

Connect with him on LinkedIn.

Judy Davey

Judy Davey

Vice President, Media Policy and Marketing Capabilities

(416) 964-3805 ext. 1008 / 1-800-565-0109 /

As Vice President, Media Policy and Marketing Capabilities, Judy is responsible for leading government and industry-media related matters for the ACA, as well as contributing to ACA’s growing membership consulting services. Judy’s deep roots and experience in the media industry helps further underpin ACA’s digital initiatives around media measurement, transparency, accountability and fraud.

Prior to joining ACA, Judy worked at ZenithOptimedia as EVP Activation. There, she oversaw a team responsible for purchasing hundreds of millions of dollars of broadcast and digital media across a broad and diverse group of clients. She also managed the talent traffic and Ad Operations departments, oversaw the agency’s internal trading desk and led its sponsorship arm.

Previously, Judy was Vice President Marketing Assets at Molson Coors Canada. She was responsible for communications planning, managing an Internal Events and Promotions Division and Sports and entertainment rights negotiations and activations. She also handled agency contract negotiation and management, licensing, product sampling and merchandise, and oversaw an internal production and creative studio.

Judy leads three important ACA committees: Cross Media Measurement, Digital, and Marketing Communications Financial Management and Procurement Committees. During her time at Molson she was a former member of ACA’s board of directors. In addition, Judy was chair of Fantasy Sports Network (FSN) and Live Nation Canada and has also sat on the boards of BBM (now Numeris), the Print Measurement Bureau (now Vividata), the Audit Bureau of Circulations (now AAM) and the National Advertising Benevolent Society (NABS).

Connect with her on LinkedIn.

Jennifer Holgate

Jennifer Holgate

Director, Cross Media Measurement

Jennifer oversees the implementation of a standardized approach to unified cross media measurement in Canada. Her depth and breadth of experience across the Canadian media, marketing and agency landscape make her ideally suited for this role.

Her past positions include Vice President, Marketing Communications at Walmart Media Group, Vice President Product Innovation at Rogers Media, SVP Digital & Integration at Starcom MediaVest Group and Vice President Digital & Broadcast at CanWest Media.

Jennifer is a strong supporter of the industry and of leadership and learning initiatives. She stays active in the media and marketing community through participation in numerous committees and boards, industry speaking engagements and judging. She is also currently teaching content strategy at Humber College.

Patrick Hotte

Patrick Hotte

Vice President, Quebec

(514) 842-6422 / 1-800-883-0422 /

Patrick joined the ACA in 2017 after twenty years of integrated marketing experience in the agency world. A proven leader in building teams with an award-winning reputation, he has in-depth knowledge of the pressures facing marketers.

Patrick is a key figure in representing brand marketers within Quebec’s marketing industry and to government, advocating on behalf of their best interests on issues such as contract negotiations, privacy legislation, industry innovation and change.

With Patrick’s extensive experience in the agency world and a keen understanding of the opportunities and challenges facing brand marketers, he provides expertise and best practice knowledge to optimize agency relationships, negotiations, search and marketing organization changes.

Prior to ACA, Patrick worked at various agencies focusing on both national markets and regional markets across the country, rising up the ranks to Senior Vice President, Brand Strategies and Integration. He has provided senior leadership and management to support national brands in a wide variety of industries, including automotive, retail, CPG, food and beverages, alcohol, QSR, broadcast and tech. He oversaw the planning, organizing, staffing and management of all marketing, social and digital initiatives.

A proud bilingual Franco-Ontarian, Patrick lived and worked in both Montreal and Toronto for a little over a decade each and now calls Montreal his home again.

Connect with him on LinkedIn.

Davina Wong Headshot B&W 2022

Davina Wong

Director, Membership

(416) 964-3805 ext. 1007 / 1-800-565-0109 /

Davina manages ACA’s suite of professional development and event offerings in Toronto & Montreal, continually fine-tuning them to ensure association members receive training and experiences that are relevant and of the highest quality.

Davina is bilingual and, prior to joining ACA, worked in a variety of industries and fields, including positions at Carat China International, RBC Financial Group, Phonak Canada and Lycée César Baggio in Lille, France.

Connect with her on LinkedIn.

Arlette Opay

Arlette Opay

Membership Coordinator

Arlette is a key member of the team, supporting ACA members with their needs, including onboarding new members and responding to day-to-day requests. Additionally, she assists in the implementation of marketing communications initiatives and events.

Arlette previously worked in Human Resources at KPMG and Sonoscope in Canada, and at GDRF and Cible Hospitality Group in her native country, France. After five years in the field of HR, Arlette decided to switch to a new field, in which she could put her interest in client relationship building and marketing to work.

Arlette has an Associate Degree in Foreign Languages (English and Spanish) from the Sorbonne University, a Bachelor’s Degree in Hospitality and Tourism Management from CMH Academy and a Masters Degree in HR Development Management from SUP des RH.

Darren McAlmont

Darren McAlmont

Digital Marketing Specialist

/ (416) 964-3805 ext 1006

Darren is the newest member of the ACA family, leading the communications and digital marketing initiatives.

Darren has both corporate and association experience as a Marketing Communications Specialist. Darren is also a rhetoric scholar and an accomplished, award-winning writer for his work in and around issues of racial inequity.

Darren holds an Associate Degree in English from the University of Guyana and a double-major bachelor’s degree in English and Professional Writing, with specializations in Corporate Communications and Digital Authoring from York University.