How Marketers Can Tap Into The Popularity of Podcasts

April 17th, 2019 | ACA Team, Association of Canadian Advertisers

Podcasts are the talk to the town, and there’s a big opportunity for marketers to connect with audiences in this fast-growing medium. At a recent ACA webinar, Jeff Vidler, president of Audience Insights Inc., shared results from The Canadian Podcast Listener Study 2018, conducted in partnership with Ulster Media with the support of TPX (The […]

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“Live” from XLIVE

January 23rd, 2019 | Mark Harrison, President & CEO, T1

I love events.

I’m amazed at what attracts people to get together. To spend their money. To use their points. To invest their time. To share their passion. With friends. With strangers. With strange friends.

But I may be more enthralled by the people who stage these events. The curators of these experiences. As one thought-provoking presenter prosed – are events an art or a business? I tend to think of the best event curators as both artisans, mad scientists and hustling entrepreneurs.

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What The New Purchase Journey Means For Automotive Marketers

January 9th, 2019 | ACA Team, Association of Canadian Advertisers

Consumers aren’t shopping for cars the way they used to, so automotive manufacturers and dealerships need to adapt their marketing strategies.

At a recent ACA webinar, “Understanding today’s Canadian automotive consumer,” Comscore Canada sales manager Richard Nathans said that while automotive shoppers still predominantly buy cars at dealerships, the internet has flipped the purchase funnel.

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The Canadian Sponsorship Landscape in 2018

November 7th, 2018 | Norm O'Reilly and Elisa Beselt, The T1 Agency

The Canadian Sponsorship Landscape Study provides Canadian sponsorship professionals with key insights and information on the scope, scale and trends of the sponsorship industry in Canada. Pulling from the data and uncovering the perspectives of the three key groups of sponsorship stakeholders – sponsors, properties, and agencies – the study paints a robust picture of what is happening within the industry.

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TV Advertising: The Path To Profitability

October 17th, 2018 | ACA Team, Association of Canadian Advertisers

Turmoil and changes have defined the media landscape for the past decade or more. With the emergence of new forms of advertising, marketers are left to wonder what are the best channels to grow their brands and drive profitability.

At a recent ACA webinar, results from an extensive study about advertising effectiveness were shared by Kathy Gardner, Vice-President, Media Insights at ThinkTV.

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