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AI is reshaping what “reach” means for advertisers. Consumer decisions increasingly run through AI systems that recommend brands based on visible, credible evidence, not just human memory and habit. That means brands now need to win over two audiences at once: people and machines. This piece looks at what’s driving that shift and five ways marketers can adapt without losing sight of what makes a brand worth choosing.

How using a privacy-by-design approach, together with trusted and effective data and analytics, can help organizations build data collaboration strategies that are not only privacy-compliant, but competitive.

Programmatic media is a $500+ billion marketplace, growing at over 20% annually. Canada is no exception with spending projected to increase from $13 billion in 2023 to over $17 billion within fi ve years. Amazingly, this rapid pace continues even though programmatic is often called a “Lemon Market” – where advertisers struggle to differentiate between […]

Since 2012, we have studied trust in depth, conducting the BrandSpark Canadian Trust Survey™ to recognize brands that consumers trust most which are announced as the BrandSpark Most Trusted® Awards winners. This year, the annual study gathered data from over 32,000 consumers across 292 categories, asking which brands they trust, why they trust them, and […]

The launch of the State of the Pitch survey in Canada aims at improving pitch processes through agency insights. Join the conversation about enhancing the pitching landscape and contributing to meaningful change.

By building strategic partnerships via Cricket, brands can make the most of the game to establish themselves in a sponsorship market that has yet to be fully exploited.