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Since 2012, we have studied trust in depth, conducting the BrandSpark Canadian Trust Survey™ to recognize brands that consumers trust most which are announced as the BrandSpark Most Trusted® Awards winners. This year, the annual study gathered data from over 32,000 consumers across 292 categories, asking which brands they trust, why they trust them, and […]

The launch of the State of the Pitch survey in Canada aims at improving pitch processes through agency insights. Join the conversation about enhancing the pitching landscape and contributing to meaningful change.

By building strategic partnerships via Cricket, brands can make the most of the game to establish themselves in a sponsorship market that has yet to be fully exploited.

Podcasts are an increasingly valuable channel for brands looking to reach an attractive, hard-to-reach Canadian audience of engaged consumers who are very receptive to advertising.

At a recent conference, the position was posed by a YouTube rep that one day, Connected TV will be just thought of as TV. No more SVOD, AVOD, BVOD, Broadcast, Cable, FAST, Specialty, Top 10, YouTube; it will all be One Thing.

What is that Thing and is it useful to advertisers?

The simple answer is “of course”.

But, and it’s a huge BUT, language matters and in that difference lies just how useful it could be.

The current Broadcast/Digital Video conglomeration of sellers and buyers is a Tower of Babel debate. For some, its deliberate while others are blissfully unaware that flour and corn starch are being used interchangeably. The difference matters when your objective is cake.

In a world where diversity and inclusion are at the forefront of societal progress, Indigenous History Month (IHM) stands as a beacon to honour the stories, achievements, and resilience of Indigenous Peoples in Canada.

This annual observance, which has recently passed, is significant to Canada’s corporate landscape as it encourages recognition of Indigenous contributions, promotes cultural acknowledgement, and provides a platform for authentic engagement with Indigenous communities, aligning with the values of respect and inclusivity in business practices.

To dive deeper into how businesses can play a role in allyship, collaboration, and new opportunities, we wanted to get three different perspectives–Métis, First Nations, and Inuit…