Why DEI Should Not Be a Marketing Tool

December 1st, 2022 | Darren McAlmont, Digital Marketing Specialist, Association of Canadian Advertisers

Doing diversity, equity and inclusion work right comes from a place of genuine passion for wanting to see good social change, and it requires an investment of time and resources. It begins with meaningful changes from the top down; otherwise, the entire initiative is void of true transformation before it ever begins.

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Four Key Takeaways from a Media Internalization Journey

November 24th, 2022 | , Raphaël Metter-Rothan, Media Director, Desjardins/ Charles Beaulieu, Partner and Chief Innovation Officer, Glassroom

More than five years into our media transformation, it was right time we began to look at the things we’ve learned, the gains we’ve made and the challenges we’ve faced. With this article, we wanted to share our key takeaways from the past five years.

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Elevate Your Content Marketing Strategy Using Visuals

October 6th, 2022 | Ermelinda Maglione, Content Marketer, Venngage

Marketing today is difficult. Every sector and specialty produce more content, making it difficult to compete and stand out. The constant bombardment of information shortens people's attention spans.

However, you might achieve good results using the content you already have. One way to accomplish this is by including visuals. One image may become multiple, so you can easily update different channels.

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Set Your Brand Up for Success During a Recession

September 15th, 2022 | Darren McAlmont, Digital Marketing Specialist, Association of Canadian Advertisers

Setting your brand up for success during a recession means going against what’s intuitive and requires you to trust the process. Increasing ad spend when the economy is facing uncertain times is counterintuitive, but the evidence shows that this is the smart thing to do. The success of your brand after a recession depends largely on what you do before and during.

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Maximizing Your ROI Through Authentic Storytelling

August 18th, 2022 | Darren McAlmont, Digital Marketing Specialist, Association of Canadian Advertisers

The foundation of great marketing is storytelling and inclusivity is the heart of telling stories authentically. Telling authentic stories matter — now more than ever — because consumers are inundated daily with ads, but only few have lasting impressions.

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Finding Your Audience In A Changing Demographic

July 28th, 2022 | Darren McAlmont, Digital Marketing Specialist, Association of Canadian Advertisers

The pandemic has not only disrupted our behaviour, but the audiences marketers used to target have also changed, and they will continue to undergo change in the coming years. As marketers, we need to constantly stay abreast with who the population is so that we can make good decisions about the stories we want to tell, but more importantly, how we are going to reach the people we want to tell the stories to.

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