I love events.
I’m amazed at what attracts people to get together. To spend their money. To use their points. To invest their time. To share their passion. With friends. With strangers. With strange friends.
But I may be more enthralled by the people who stage these events. The curators of these experiences. As one thought-provoking presenter prosed – are events an art or a business? I tend to think of the best event curators as both artisans, mad scientists and hustling entrepreneurs.Read More
Consumers aren’t shopping for cars the way they used to, so automotive manufacturers and dealerships need to adapt their marketing strategies.
At a recent ACA webinar, “Understanding today’s Canadian automotive consumer,” Comscore Canada sales manager Richard Nathans said that while automotive shoppers still predominantly buy cars at dealerships, the internet has flipped the purchase funnel.Read More
The Canadian Sponsorship Landscape Study provides Canadian sponsorship professionals with key insights and information on the scope, scale and trends of the sponsorship industry in Canada. Pulling from the data and uncovering the perspectives of the three key groups of sponsorship stakeholders – sponsors, properties, and agencies – the study paints a robust picture of what is happening within the industry.Read More
Turmoil and changes have defined the media landscape for the past decade or more. With the emergence of new forms of advertising, marketers are left to wonder what are the best channels to grow their brands and drive profitability.
At a recent ACA webinar, results from an extensive study about advertising effectiveness were shared by Kathy Gardner, Vice-President, Media Insights at ThinkTV.Read More
Last month, it was announced that global agency Interpublic Group (IPG) acquired Acxiom Marketing Solutions (AMS) for $2.3 billion in cash. It’s worth noting that AMS is only one part of the Acxiom business. The other part is LiveRamp, which was not included in the deal and will remain independent.Read More
On May 24, 2018 the Office of the Privacy Commissioner of Canada (OPC) published an important new guidance document under the federal privacy law, the Personal Information Protection and Electronic Documents Act (PIPEDA).Read More