Beyond Trust: How Resilient Trust™ Fuels Price Premium and Future Growth
November 8th, 2024 | Scott Boyer, EVP and partner BrandSpark International
Since 2012, we have studied trust in depth, conducting the BrandSpark Canadian Trust Survey™ to recognize brands that consumers trust most which are announced as the BrandSpark Most Trusted® Awards winners. This year, the annual study gathered data from over 32,000 consumers across 292 categories, asking which brands they trust, why they trust them, and […]
Read MoreA starting point for improving pitches: the state of the pitch
October 1st, 2024 | Stephan Argent, Founder and Principal, Listenmore Inc.
The launch of the State of the Pitch survey in Canada aims at improving pitch processes through agency insights. Join the conversation about enhancing the pitching landscape and contributing to meaningful change.
Read MoreThe Rising Tide of Cricket in North America: A Golden Opportunity for Brands
June 4th, 2024 | Jason Harper, Senior Account Director for Sports and Strategic Initiatives, Ethnicity Matters
By building strategic partnerships via Cricket, brands can make the most of the game to establish themselves in a sponsorship market that has yet to be fully exploited.
Read MorePodcast advertising: a powerful marketing tool for Canadian brands
March 6th, 2024 | Jeff Ulster, Co-publisher, Canadian Podcast Listener survey; co-founder/VP, The Podcast Exchange (TPX)
Podcasts are an increasingly valuable channel for brands looking to reach an attractive, hard-to-reach Canadian audience of engaged consumers who are very receptive to advertising.
Read MoreThe Media Tower of Babel and the industries desire to babble on
October 29th, 2023 | Chris Williams, Chris Williams, Chief Marketing Officer, Arima
At a recent conference, the position was posed by a YouTube rep that one day, Connected TV will be just thought of as TV. No more SVOD, AVOD, BVOD, Broadcast, Cable, FAST, Specialty, Top 10, YouTube; it will all be One Thing.
What is that Thing and is it useful to advertisers?
The simple answer is “of course”.
But, and it’s a huge BUT, language matters and in that difference lies just how useful it could be.
The current Broadcast/Digital Video conglomeration of sellers and buyers is a Tower of Babel debate. For some, its deliberate while others are blissfully unaware that flour and corn starch are being used interchangeably. The difference matters when your objective is cake.
Read MoreAmplifying Indigenous Voices: Exploring Allyship, Collaboration, and Opportunities in Canada’s Marketing Landscape
October 5th, 2023 | Raelyn Pearson, Public Relations Coordinator, Jelly Digital Marketing & PR
In a world where diversity and inclusion are at the forefront of societal progress, Indigenous History Month (IHM) stands as a beacon to honour the stories, achievements, and resilience of Indigenous Peoples in Canada.
This annual observance, which has recently passed, is significant to Canada’s corporate landscape as it encourages recognition of Indigenous contributions, promotes cultural acknowledgement, and provides a platform for authentic engagement with Indigenous communities, aligning with the values of respect and inclusivity in business practices.
To dive deeper into how businesses can play a role in allyship, collaboration, and new opportunities, we wanted to get three different perspectives–Métis, First Nations, and Inuit…
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