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Programmatic media is a $500+ billion marketplace, growing at over 20% annually. Canada is no exception with spending projected to increase from $13 billion in 2023 to over $17 billion within fi ve years. Amazingly, this rapid pace continues even though programmatic is often called a “Lemon Market” – where advertisers struggle to differentiate between […]

Since 2012, we have studied trust in depth, conducting the BrandSpark Canadian Trust Survey™ to recognize brands that consumers trust most which are announced as the BrandSpark Most Trusted® Awards winners. This year, the annual study gathered data from over 32,000 consumers across 292 categories, asking which brands they trust, why they trust them, and […]

The launch of the State of the Pitch survey in Canada aims at improving pitch processes through agency insights. Join the conversation about enhancing the pitching landscape and contributing to meaningful change.

By building strategic partnerships via Cricket, brands can make the most of the game to establish themselves in a sponsorship market that has yet to be fully exploited.

Podcasts are an increasingly valuable channel for brands looking to reach an attractive, hard-to-reach Canadian audience of engaged consumers who are very receptive to advertising.

At a recent conference, the position was posed by a YouTube rep that one day, Connected TV will be just thought of as TV. No more SVOD, AVOD, BVOD, Broadcast, Cable, FAST, Specialty, Top 10, YouTube; it will all be One Thing.

What is that Thing and is it useful to advertisers?

The simple answer is “of course”.

But, and it’s a huge BUT, language matters and in that difference lies just how useful it could be.

The current Broadcast/Digital Video conglomeration of sellers and buyers is a Tower of Babel debate. For some, its deliberate while others are blissfully unaware that flour and corn starch are being used interchangeably. The difference matters when your objective is cake.