Podcast advertising: a powerful marketing tool for Canadian brands

March 6th, 2024 | Jeff Ulster, Co-publisher, Canadian Podcast Listener survey; co-founder/VP, The Podcast Exchange (TPX)

Podcast advertising a powerful marketing tool for Canadian brands - ACA blog article featured image

Podcasts are an increasingly valuable channel for brands looking to reach an attractive, hard-to-reach Canadian audience of engaged consumers who are very receptive to advertising.

Read More

The Media Tower of Babel and the industries desire to babble on

October 29th, 2023 | Chris Williams, Chris Williams, Chief Marketing Officer, Arima

At a recent conference, the position was posed by a YouTube rep that one day, Connected TV will be just thought of as TV. No more SVOD, AVOD, BVOD, Broadcast, Cable, FAST, Specialty, Top 10, YouTube; it will all be One Thing.

What is that Thing and is it useful to advertisers?

The simple answer is “of course”.

But, and it’s a huge BUT, language matters and in that difference lies just how useful it could be.

The current Broadcast/Digital Video conglomeration of sellers and buyers is a Tower of Babel debate. For some, its deliberate while others are blissfully unaware that flour and corn starch are being used interchangeably. The difference matters when your objective is cake.

Read More

Amplifying Indigenous Voices: Exploring Allyship, Collaboration, and Opportunities in Canada’s Marketing Landscape

October 5th, 2023 | Raelyn Pearson, Public Relations Coordinator, Jelly Digital Marketing & PR

In a world where diversity and inclusion are at the forefront of societal progress, Indigenous History Month (IHM) stands as a beacon to honour the stories, achievements, and resilience of Indigenous Peoples in Canada.

This annual observance, which has recently passed, is significant to Canada’s corporate landscape as it encourages recognition of Indigenous contributions, promotes cultural acknowledgement, and provides a platform for authentic engagement with Indigenous communities, aligning with the values of respect and inclusivity in business practices.

To dive deeper into how businesses can play a role in allyship, collaboration, and new opportunities, we wanted to get three different perspectives–Métis, First Nations, and Inuit…

Read More

Glass Half Full: Despite Popular Belief, Canada Ad Spending is On the Rise

August 29th, 2023 | Darrick Li, VP Sales, North America Media Owners, Guideline || Standard Media Index | SQAD | MediaTools | Lumina

It’s not new news that the pandemic upended every facet of consumer behavior – from travel regulations to entertainment shifts, and home DIY projects. But while society today operates in more of a post-pandemic fashion, many Canadian brands and advertisers are still coping with its impact – especially when it comes to advertising.

However, ad spending in Canada 1H 2023 said otherwise. And while the numbers may have been smaller compared to those from before the pandemic, the story is promising.

Read More

Role of SEO in Internet Marketing: Everything You Need to Know

June 20th, 2023 | Prerna Raturi, Writer

The business world has been evolving since the last decade, and the significant shift is the impetus toward digital marketing. A company's image or “brand reputation” does not depend only on the quality of its products. Nowadays, its visibility on the internet is equally important.

Read More

5 Approaches to Doing Pride Right (Next Time)

June 1st, 2023 | Darren McAlmont, Manager, Communications & Content, Association of Canadian Advertisers

With a poverty rate >40% in Canada, the 2SLGBTQIA+ community needs more than rainbow flags on buildings and on social media from multi-million-dollar corporations.

Read More