The Canadian Sponsorship Landscape in 2018

November 7th, 2018 | Norm O'Reilly and Elisa Beselt, The T1 Agency

The Canadian Sponsorship Landscape Study provides Canadian sponsorship professionals with key insights and information on the scope, scale and trends of the sponsorship industry in Canada. Pulling from the data and uncovering the perspectives of the three key groups of sponsorship stakeholders – sponsors, properties, and agencies – the study paints a robust picture of what is happening within the industry.

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TV Advertising: The Path To Profitability

October 17th, 2018 | ACA Team, Association of Canadian Advertisers

Turmoil and changes have defined the media landscape for the past decade or more. With the emergence of new forms of advertising, marketers are left to wonder what are the best channels to grow their brands and drive profitability.

At a recent ACA webinar, results from an extensive study about advertising effectiveness were shared by Kathy Gardner, Vice-President, Media Insights at ThinkTV.

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The Agencies, Neutrality, and Data Ownership

August 16th, 2018 | Ratko Vidakovic, Founder, AdProfs

Last month, it was announced that global agency Interpublic Group (IPG) acquired Acxiom Marketing Solutions (AMS) for $2.3 billion in cash. It’s worth noting that AMS is only one part of the Acxiom business. The other part is LiveRamp, which was not included in the deal and will remain independent.

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The OPC’s new Consent Guidelines – GDPR lite?

August 8th, 2018 | David Young, Principal, David Young Law

On May 24, 2018 the Office of the Privacy Commissioner of Canada (OPC) published an important new guidance document under the federal privacy law, the Personal Information Protection and Electronic Documents Act (PIPEDA).

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The age of CPM is over, here comes CPH!

August 3rd, 2018 | ACA Team, Association of Canadian Advertisers

Impressions have been marketers’ favourite KPI to measure advertising campaign efficiency for just about forever. The number of impressions your campaign received will tell you if it worked, right? Wrong, says Yan Le Roux, Managing director, France, Integral Ad Science. Speaking to an audience of marketers at ACA’s recent roundtable event in Montreal, he declared […]

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Digital and TV: Meant To Be

July 19th, 2018 | ACA Team, Association of Canadian Advertisers

The latest ACA Executive Forum brought together three speakers with fascinating insights about the increasingly intertwined worlds of television and digital marketing. Brands are facing the same dilemmas — how can digital measurement be used to gather data about consumers’ TV viewing habits? Which data sets are best, and how should one measure effectiveness? These […]

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