What are the implications of Cross Media Measurement for Canadian Marketers?
Canadian marketers invest almost $3.2 billion on television advertising largely represented by GRPs and approximately $900 million on digital video Impressions.
What are the US and UK markets doing to bring GRPs and Impressions onto a level playing field?
Hear what George Ivie, Executive Director of the Media Rating Council and Josh Chasin, Chief Research Officer at Comscore have to say about their efforts making cross media measurement make sense.
Join us on June 21 at Corus for an informative event!
Date: June 21, 2019
Time: 8:30 a.m. – 11:30 a.m.
Place: Corus Quay, 25 Dockside Drive, Toronto, Ontario, M5A 0B5
Complimentary to ACA members / $99 for Non-Members
Questions about registration? Please contact Davina Wong, Manager, Education & Events, 416-964-3805 ext. 1007.
Registration + Continental Breakfast + Networking
Chris Williams, VP Digital, ACA
Featuring Josh Chasin, Chief Research Officer, Comscore & George Ivie, CEO and Executive Director at Media Rating Council
International Perspective – Part 1: Global
Featuring Matt Green, Global Lead – Media and Digital at the World Federation of Advertisers
International Perspective – Part 2: UK
Featuring Clare O’Brien, Head of Media Effectiveness and Performance at ISBA UK
ACA Wrap up
Featuring Judy Davey, VP Media Policy & Marketing Capabilities, ACA and Chris Williams, VP Digital, ACA
11:10 – 11:30
Josh Chasin, Chief Research Officer, Comscore
Josh Chasin joined Comscore as Chief Research Officer in May 2007. Prior to that, he owned and operated a media research consultancy, Warp Speed Marketing, whose clients included Solana Technologies, Arbitron, Scarborough, Comscore, Simmons, the Online Publishers Association, the Traffic Audit Bureau, Project Apollo, Symmetrical Research, Northstar Interactive, and Media Framework.
Josh is a 30-plus year market research and audience measurement veteran who has experience in all facets of design, development and implementation of syndicated and custom research. He has been involved in the executive management and oversight of audience measurement services for TV, radio, newspapers, magazines, out-of-home, and the Internet. He spent 17 years at Arbitron, where he worked in the Statistical Services department and the Advertiser/Agency group before rising to Vice President, Marketing for New Ventures in 1993. He is a past president/CEO of the Simmons Market Research Bureau and of Northstar Interactive, a pioneering online research company.
Josh has a Bachelor of Science degree in Marketing from NYU, and an MBA Cum Laude in Marketing Management from Pace University. He belongs to a number of industry councils and organizations, is a frequent public speaker, and is a regular contributor to Mediapost’s Online Metrics Insider column.
George Ivie, CEO and Executive Director at Media Rating Council
The MRC secures audience measurement ensuring that it is valid, reliable, and effective for the media industry. The MRC writes the standards and accredits 3rd party audits across TV and Radio Broadcasting, Cable, Print and Internet.
Ivie was appointed Executive Director and CEO of MRC in January 2000. His background includes over 30 years of experience in auditing, evaluating and consulting for Media Research businesses, with a specialty in information technology. Prior to his appointment to Executive Director, George was Ernst & Young’s lead representative and advisor to the MRC.
Matt Green, Global Lead – Media and Digital, World Federation of Advertisers
With over 15 years of experience in media, Matt Green is now responsible for the delivery services to the WFA Media Forum and CDO Forum and for setting the agenda, for discussion and approach, to core global media and digital issues. He is WFA’s subject matter expert on programmatic buying.
Clare O’Brien, Head of Media Effectiveness and Performance, ISBA UK
She is former Head of Industry Programmes, IAB UK, is a marketing and communications specialist with a background in media. For the last 15 years, she has focused on developing digital content frameworks. She was co-founder of one of the first content strategy consultancies in the world and co-founder the UK Content Strategy Association. At the IAB she heads Industry initiatives for the Online Performance and Content & Native Councils, working with members to produce standards, events, research, training and education materials and industry guidance. Her practice work includes planning, producing, training and mentoring and her extensive client list has included The BBC, BP, CIPD, Epson, TUI, P&G, Orange, RBS, Barclays, Innovene, and Terrapinn.
Judy Davey, VP Media Policy & Marketing Capabilities, ACA and Chris Williams, VP Digital, ACA
Chris and Judy have cumulative over 50 years in broadcast and digital media, at least 150 hours on MRC conference calls for audits of Google, comScore, Nielsen, Facebook and many many others.