ACA Publications

Guide to potential areas for bias in the creative process (2021)

This Guide tackles diversity and representation issues through the entire creative process, from defining the business and brand challenges to evaluation and analysis.

These documents provide marketers with the information they need to advertise food and beverage products to children in a responsible manner.

A weekly roundup of must-read articles for brand marketers.

Industry Framework and Technical Proposal (2020)

This Framework and Technical Proposal for a unified approach to cross-media measurement was developed to give advertisers a greater understanding of the reach and frequency of their advertising efforts.

6^th edition

This edition includes important updates on social media advertising practices, including influencers, as well as changes to online behavioural advertising.

(2019)

The whitepaper provides a broad perspective on creating marketing oriented dashboards.

Commentary and Model Agreement, Fifth Edition (2018)

This model agreement sets out the legal principles governing the client-agency relationship.

This Charter identifies eight areas of the media ecosystem of greatest concern to advertisers and where opportunities lie to create a safer, more transparent and more consumer-friendly environment.

(2017)

This series of documents provides guidance for the discussion between marketers and their agencies in the area of digital media buying.

(2016)

This whitepaper provides guidance on how to compensate an agency for paid search engine marketing.

A Guidebook For Marketers On Agency Searches (2014)

This guidebook is for Canadian marketers seeking insights and suggestions on how to conduct an agency search.

An Investigation Of Current Theory And Practice For Measuring The Results Of Marketing Communications (2012)

A guide to help marketers optimize their MarCom programs.

(2012)

This report covers contract terms, remuneration models, agreement satisfaction, use of incentives and the status of financial and performance transparency.

A Best Practices Guide To Briefing Communications Agencies (2006)

Step-by-step advice based on research with over 100 clients and more than 100 agencies.

A Guidebook For Advertisers (2006)

Practical steps that will help ensure full value at a time when most marketing organizations lack bona fide, dedicated media expertise.

A Look At The Role Of Payment By Results (2001)

Insights into the benefits of the Payment By Results system of agency remuneration and the factors needed for it to be successful.