Healthy client-agency relationships lead to great work that can drive a client’s business forward. One of the key elements of a successful relationship is the mutual agreement on a remuneration model that encourages goal alignment between the two partners, both in terms of the client’s business goals and the agency’s profitability.
The 2012 MarCom agency remuneration and relationship study provides a wealth of information about the current state of the client-agency relationship as it relates to contract terms, types of remuneration models, agreement satisfaction, use of incentives and the status of financial and performance transparency.
One copy of this publication is provided to each ACA member organization. Order additional member copies