The Marketer's Guide to Digital Media Buying And Auditing, Pt. 1: 10 Questions Marketers Needs to ConsiderParts 1 to 3 (2017)

The ACA has developed a series of documents to provide guidance for the discussion between marketers and their agencies in the area of digital media buying. Through this discussion, the advertiser will be better positioned to use the ACA’s Marketing Communications Services Agreement and to negotiate specific service terms, including those relating to privacy, data security, brand safety and audits.

Download these guides before negotiating your next digital media buy.

Part 1 – 10 Questions Marketers Need To Consider (members only)

Part 2 – Building An Inclusion List (members only)

Part 3 – The Digital Media Audit (members only)


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For more information about this publication or to access our confidential advisory services on this or related topics, please contact:

Judy Davey
Vice President, Media Policy and Marketing Capabilities
(416) 964-2791 / 1-800-565-0109