Guide to potential areas for bias in the creative process (2021)
For diversity and inclusion to work, it must be part of a long-term strategy that fits in with a brand’s message. People need to believe that what a brand believes in and how it behaves are one and the same.
This Guide tackles diversity and representation issues through the entire creative process, from defining the business and brand challenges to evaluation and analysis. The Guide highlights 12 key areas where bias can occur and proposes questions that can be used as a litmus test at every stage.
The guide uses best-in-class examples selected from campaigns produced around the world. Marketers can be both inspired and informed by the Guide to create strategies and processes that will help eliminate bias and ensure consistency and real impact throughout all communications.
Thank you to our partner in creating this guide: