ACA champions marketers’ causes through our government and industry leadership initiatives.

We fight to ensure marketers do business in a market that is transparent and accountable, while protecting our members’ rights to advertise efficiently, effectively and responsibly. Visit our Current Initiatives page to see the files we are actively engaged in. On our Case Studies page you’ll find recaps of our landmark advocacy successes. And head to Committees for more details about how ACA’s committees help shape our advocacy agenda.

While other associations are often absent in front of government and regulatory bodies, ACA is always there to ensure marketers’ voices and priorities are heard, understood and acted on. ACA provides input to key federal and provincial governmental bodies, including the Canadian Radio-Television and Telecommunications Commission (CRTC), Competition Bureau, Office of the Privacy Commissioner and House of Commons committees.

From its inception, ACA has championed self-regulation as the optimum model for the marketing industry, as it safeguards both consumers and businesses without stifling innovation or hindering the economy. ACA has played a key role in establishing self-regulatory bodies, such as:

Our government and regulatory relations activities and policies are based on four key principles:

  • Marketers must behave responsibly
  • Marketers have a right to freedom of speech
  • Marketers make an important contribution to the Canadian economy and culture
  • Marketers support a vibrant, competitive economy

ACA’s advocacy work in Ottawa with various governmental and regulatory organizations has saved our company real dollars in our media budgets. It is under the radar work that usually goes unnoticed but is very important for advertisers.

Patrick Dickinson, Senior Vice President, Marketing and Brand Strategy – Hudson’s Bay Company

Have a question?

To access the ACA’s extensive confidential consultation services, contact:

Judy Davey
Vice President, Media Policy and Marketing Capabilities
(416) 964-2791 / 1-800-565-0109 / .

Free-of-charge and exclusive to ACA Members.