Marketers are challenged to figure out the size of their ROI opportunity and get the media budget to achieve it. Marketing mix modelling helps to understand the past; however to forecast future business results, marketers must take into consideration the target audience, geography of their distribution, media costs and macroeconomic conditions.
Arima’s marketing platform tackles this by providing marketers and their agencies planning analysis tools sourced from a single foundation – the Synthetic Society: a framework for generating individual-level data from aggregated and anonymized data sources.
Developed by Winston Li, formerly the head of data science at PwC and OMG, the Arima platform enables marketers to build and manage their own media mix models that combine data from multiple agencies—including in-house services—to ensure continuity in their marketing measurement efforts.
This webinar will explain how marketing mix modelling is evolving and how Arima is at the forefront of that evolution.
Presenter: Winston Li, Founder, Arima
Date: Tuesday, June 1, 2021
Time: 11:30 a.m. – 12:30 p.m. ET
For members only:
If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
Winston Li, Founder, Arima
Winston is the founder of Arima, a platform that enables marketers to build and manage their own media mix models combining data from multiple agencies, including any in-house services, to ensure continuity in their marketing measurement efforts.
Prior to founding Arima, Winston was the Director of Data Science at PwC and Omnicom. Winston is also a part-time faculty member at Northeastern University Toronto and sits on the advisory board of the Master of Analytics program.