Webinars

November 4, 2020

Addressable TV 101: Unlock the Power of this Growing Medium

Bringing addressable targeting to offline and traditional media channels is one of the most exciting new innovations in our industry. But the landscape is complex. Determining how to integrate this tactic into your planning…

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Bringing addressable targeting to offline and traditional media channels is one of the most exciting new innovations in our industry. But the landscape is complex. Determining how to integrate this tactic into your planning and optimize the power of this opportunity – to look at TV audiences on a postal code level – can be confusing and ominous.

Join Veerle De Lombaerde from FINECAST for a concise look at the idiosyncrasies of and opportunities in the Canadian addressable TV landscape.

Presenter: Veerle De Lombaerde, Senior Vice-President, Finecast
Date: Wednesday, November 4, 2020
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

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If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
 

Veerle De Lombaerde, GroupMVeerle De Lombaerde, Senior Vice-President, Finecast

Over the course of her career in positions spanning operations, product and business development, Veerle has made a name for herself through her multifaceted understanding of the opportunities and capabilities that data and analytics can unlock within our evolving media landscape. Her exceptional capacity to simplify and streamline incredibly complex ideas and strategies has led to tremendous success inspiring changes of thinking and approach.

Today, in her role leading Finecast in Canada (which she and her team launched mere weeks before COVID hit), she has become the go-to expert when it comes to understanding connected and Addressable Television and the advertising products that come with them.

 

Webinars

October 28, 2020

14th Annual Canadian Sponsorship Landscape Study

Join Dr. Norm O’Reilly, lead author of the 14th Annual Canadian Sponsorship Landscape Study (CSLS), as he summarizes the results of the most recent study…

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Join Dr. Norm O’Reilly, lead author of the 14th Annual Canadian Sponsorship Landscape Study (CSLS), as he summarizes the results of the most recent study.

This presentation will cover the scope, scale and trends of the sponsorship industry, including industry size, spending by sector, activation trends, evaluation practices, strategic priorities and future outlook.

Since 2006, the CSLS has become the standard and go-to resource for Canadian sponsorship industry information.

Presenter: Norm O’Reilly, Partner, T1 / Assistant Dean of Executive Programs & Professor, Executive Programs, University of Guelph
Date: Wednesday, October 28, 2020
Time: noon – 1:00 p.m. ET

For members only:

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If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
 

Norm O'ReillyNorm O’Reilly, Partner, T1 Consulting / Assistant Dean of Executive Programs & Professor, Executive Programs, University of Guelph

Dr. Norm O’Reilly holds a PhD, is a Partner of T1 Consulting and Assistant Dean of Executive Programs & Professor at the College of Business & Economics, University of Guelph. In his spare time, he’s published hundreds of sports marketing books and articles. Norm is recognized internationally as one of the foremost scholars on sports business, sponsorship and marketing strategy. He leverages his academic experience as a senior advisor to the T1 Consulting team.

 

Customized Courses

ACA can tailor its courses to meet your team’s needs, whether that’s a group of 6 or a classroom of 30, a 60-minute lecture or a day-long seminar featuring multiple expert speakers, at the ACA, your offices or another venue of your choosing.