Webinars

June 1, 2021

Is My Marketing Budget Big Enough?

Marketers are challenged to figure out the size of their ROI opportunity and get the media budget to achieve it. Marketing mix modelling helps to understand the past; however to forecast future business results, marketers must take into consideration the target audience, geography of their distribution, media costs and macroeconomic conditions…

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Marketers are challenged to figure out the size of their ROI opportunity and get the media budget to achieve it. Marketing mix modelling helps to understand the past; however to forecast future business results, marketers must take into consideration the target audience, geography of their distribution, media costs and macroeconomic conditions.

Arima’s marketing platform tackles this by providing marketers and their agencies planning analysis tools sourced from a single foundation – the Synthetic Society: a framework for generating individual-level data from aggregated and anonymized data sources.

Developed by Winston Li, formerly the head of data science at PwC and OMG, the Arima platform enables marketers to build and manage their own media mix models that combine data from multiple agencies—including in-house services—to ensure continuity in their marketing measurement efforts.

This webinar will explain how marketing mix modelling is evolving and how Arima is at the forefront of that evolution.

Presenter: Winston Li, Founder, Arima
Date: Tuesday, June 1, 2021
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

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If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
 

Winston Li, ArimaWinston Li, Founder, Arima
Winston is the founder of Arima, a platform that enables marketers to build and manage their own media mix models combining data from multiple agencies, including any in-house services, to ensure continuity in their marketing measurement efforts.

Prior to founding Arima, Winston was the Director of Data Science at PwC and Omnicom. Winston is also a part-time faculty member at Northeastern University Toronto and sits on the advisory board of the Master of Analytics program.

 

Webinars

May 26, 2021

Cracking the Quebec Code: Understanding Quebec and its Younger Generations

Learn the key to opening Quebecers' hearts, minds and wallets.

Most Quebecers come from a French culture, live in a British-Canadian society and have an American lifestyle.

Who are Quebecers, exactly? What do they want? What are their aspirations? This webinar paints a surprising, sometimes unsettling, and consistently uncompromising portrait of the Quebec personality…

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Learn the key to opening Quebecers’ hearts, minds and wallets.

Most Quebecers come from a French culture, live in a British-Canadian society and have an American lifestyle.

Who are Quebecers, exactly? What do they want? What are their aspirations? This webinar paints a surprising, sometimes unsettling, and consistently uncompromising portrait of the Quebec personality.

Over the last 30 years, Leger has collected Quebecers’ and Canadians’ most intimate secrets, deepest fears and greatest hopes to redefine what constitutes the Quebec difference. Using a scientific approach, this presentation reveals the seven character traits that make Quebecers unique – not better or worse, but different.

This webinar will also prepare you to better understand the younger generations and seize the business opportunities they bring.

  • Who are these young generations of consumers?
  • Are they so different from other Canadians?
  • What are the new market trends?
  • Where are the market opportunities?

The webinar is a must if you want to understand Quebecers and the younger generations.

Presenters: Christian Bourque, Executive Vice-President, Leger and Jacques Nantel, Professor Emeritus
Date: Wednesday, May 26, 2021
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

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If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
 

Christian BourqueChristian Bourque, Executive Vice-President, Leger
Christian has over 25 years of experience in public opinion and marketing research. He heads the Research team at Leger’s Montreal office. As the company’s spokesperson, he regularly comments on provincial and federal politics, and is a columnist on consumer trends at Radio-Canada.

Christian still teaches research methods at the Université de Montréal. He is also an expert witness recognized by the Court in the field of survey evidence. He has produced analyses and testified before a vast number of tribunals in both official languages.

 

Jacques NantelJacques Nantel, Professor Emeritus
A Professor, researcher and expert in the retail field (1981–2016), he is one of Quebec’s best-known specialists in his field. He founded the RBC Financial Group Chair of E-Commerce and directed it from 2002 to 2007, as well as serving as Secretary General, Director of the Marketing Department, Director of Academic Programs and holder of the HEC Omer deSerres Chair in Retailing.

 

Webinars

May 19, 2021

Managing Your Agency Relationships in Challenging Times

It is now more critical than ever for CMOs to inspire and align their marketing agency teams to work together seamlessly with a common purpose against today’s brand challenges. But what is the secret sauce to great client-agency partnerships…

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It is now more critical than ever for CMOs to inspire and align their marketing agency teams to work together seamlessly with a common purpose against today’s brand challenges. But what is the secret sauce to great client-agency partnerships?

In this session Kathryn Fitzwilliam will share insights on how clients can nurture great teams, using over 20 years of client-agency performance evaluations conducted by Aprais, the global leader in marketing team performance measurement.

  • The behaviours that separate the highest performing client-agency teams from all others
  • How agency expectations of clients have changed in the last decade
  • How lockdown has impacted the client-agency relationship

Related reading: Resilience: A Critical Team-Performance Standard for Client-Agency Marketing Teams

Presenter: Kathryn Fitzwilliam, Principal, Aprais Canada
Date: Wednesday, May 19, 2021
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

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If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
 

Kathryn FitzwilliamKathryn Fitzwilliam, Principal, Aprais Canada

Kathryn brings over three decades of experience nurturing high performing client and agency teams as an executive on both the agency side (DDB Needham, Axmith McIntyre Wicht) and the client side (Kraft Canada, Maple Leaf Foods).

Aprais is the global leader in insights and learning to maximize client agency team performance. Over the past 20 years, Aprais has conducted over 21,000 evaluations of relationships between marketers and agencies globally. Aprais has a database comprising more that 18 million data-points that allows its clients to compare and manage team performance against robust benchmarks and global performance trends.

 

Customized Courses

ACA can tailor its courses to meet your team’s needs, whether that’s a group of 6 or a classroom of 30, a 60-minute lecture or a day-long seminar featuring multiple expert speakers, at the ACA, your offices or another venue of your choosing.