Webinars

February 3, 2022

Canadian Advertising Spend: A Look Back on 2021 to Inform the Market for 2022

SMI will uncover the national advertising spend in Canada that shaped the market in 2021, along with Canada’s ad investment recovery from the COVID-induced deficit of 2020.

For members only:

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SMI will uncover the national advertising spend in Canada that shaped the market in 2021, along with Canada’s ad investment recovery from the COVID-induced deficit of 2020.

This webinar will provide Canadian insights on expenditure across all media types, looking at media mix as well as product categories. Marketers and advertisers will benefit from understanding media mix benchmarks and trends that are shaping the advertising landscape across key categories.

Presenter: Kelly Fedoruk, Senior Client Solutions Manager, Standard Media Index (SMI)
Date: Thursday, February 3, 2022
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

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If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
 

Kelly Fedoruk, Senior Client Solutions Manager, Standard Media Index (SMI)

Kelly has over twenty years of advertising, research, and marketing background. Prior to SMI, Kelly’s most recent role was Research Manager at Publicis Media, working with top brands and publishers across all media types, both linear and digital. Her love of media measurement and data allows her to make sense of the Canadian marketplace and create actionable insights for the industry. In her current role at SMI she works to build and maintain client & agency relationships, in addition to driving product development to ensure the highest level of client service.

Standard Media Index, the most trusted and recognized global source of advertising revenue and pricing globally, is present in 5 markets – Australia, New Zealand, UK, US, and Canada. SMI accesses actual spend from the world’s largest media buying groups, as well as leading independents, and then harmonizes and structures that data to create a clear, granular, and easy-to-use database for our clients and agency partners.

 

Webinars

January 27, 2022

Creating an engaging and authentic customer experience

Drawing from their experience and what they’ve learned, Joël Auchu and Maxime Chabot from ad agency lg2 will share the main principles of a winning customer experience strategy.

For members only:

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Today more than ever, a successful customer experience represents a competitive advantage and key differentiator that allows businesses to attract – and keep – customers. Constantly improving your customer experience is key to sustained growth. So, what’s the most effective way to get the most out of each customer interaction?

Drawing from their experience and what they’ve learned, Joël Auchu and Maxime Chabot from ad agency lg2 will share the main principles of a winning customer experience strategy.

Presenters: Joël Auchu, Digital Creative Director, and Maxime Chabot, Digital Strategy Director, lg2
Date: Thursday, January 27, 2022
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Register Now

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
 

Joël Auchu, Digital Creative Director, lg2

Joël Auchu is a Digital Creative Director at lg2. He co-leads more than 15 talents (art directors, UX/CX designers, writers and interactive designers) whose mission is to improve people’s lives. He applies a human-centred approach and sharp business sense to successfully shape the digital products and customer experiences he designs. He has contributed his expertise to well-known clients such as La Cage – Brasserie sportive, Beneva, New Look, Simplex, the Granby Zoo and Hydro-Québec and its new subsidiary, Hilo.

 

Maxime Chabot, Digital Strategy Director, lg2

Maxime has been immersed in the digital world for nearly 10 years. Her technical and strategic skills allow her to easily navigate a digital-first business world and to guide her clients. Recognized for her inclusive leadership, she skilfully heads large-scale digital product and customer experience projects. She has worked with clients such as Beneva, BMR, Hilo (Hydro-Québec’s new subsidiary), La Cage – Brasserie sportive, Boréale, Les Producteurs de lait du Québec and Aéroports de Montréal.

 

Customized Courses

ACA can tailor its courses to meet your team’s needs, whether that’s a group of 6 or a classroom of 30, a 60-minute lecture or a day-long seminar featuring multiple expert speakers, at the ACA, your offices or another venue of your choosing.