Webinars

September 22, 2021

Optimizing Addressable TV in a Cookieless World

With third-party data being increasingly difficult to obtain, how can advertisers make the most of addressable TV, a powerful advertising medium that leverages data and targeting at the household level? Furthermore, what should advertisers know about the Canadian market to advertise effectively using this medium?

Join addressable TV expert and Finecast’s SVP, Veerle De Lombaerde, as she delivers…

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With third-party data being increasingly difficult to obtain, how can advertisers make the most of addressable TV, a powerful advertising medium that leverages data and targeting at the household level? Furthermore, what should advertisers know about the Canadian market to advertise effectively using this medium?

Join addressable TV expert and Finecast’s SVP, Veerle De Lombaerde, as she delivers a follow-up presentation to her 2020 webinar, Addressable TV 101: Unlock the Power of this Growing Medium.

In this webinar Veerle will present research on the current addressable TV market, including some of the latest market trends and will answer questions around the true scale of the addressable TV opportunity. She will also demonstrate how Finecast’s audience planning tool helps advertisers discover and target niche audiences, understand their scale and the opportunity associated to the audience.

Presenter: Veerle De Lombaerde, Senior Vice-President, Finecast
Date: Wednesday, September 22, 2021
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Register Now

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
 

Veerle De Lombaerde, GroupMVeerle De Lombaerde, Senior Vice-President, Finecast

Over the course of her career in positions spanning operations, product and business development, Veerle has made a name for herself through her multifaceted understanding of the opportunities and capabilities that data and analytics can unlock within our evolving media landscape. Her exceptional capacity to simplify and streamline incredibly complex ideas and strategies has led to tremendous success inspiring changes of thinking and approach.

Today, in her role leading Finecast in Canada (which she and her team launched mere weeks before COVID hit), she has become the go-to expert when it comes to understanding connected and Addressable Television and the advertising products that come with them.

 

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