Webinars

May 19, 2021

Managing Your Agency Relationships in Challenging Times

It is now more critical than ever for CMOs to inspire and align their marketing agency teams to work together seamlessly with a common purpose against today’s brand challenges. But what is the secret sauce to great client-agency partnerships…

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It is now more critical than ever for CMOs to inspire and align their marketing agency teams to work together seamlessly with a common purpose against today’s brand challenges. But what is the secret sauce to great client-agency partnerships?

In this session Kathryn Fitzwilliam will share insights on how clients can nurture great teams, using over 20 years of client-agency performance evaluations conducted by Aprais, the global leader in marketing team performance measurement.

  • The behaviours that separate the highest performing client-agency teams from all others
  • How agency expectations of clients have changed in the last decade
  • How lockdown has impacted the client-agency relationship

Related reading: Resilience: A Critical Team-Performance Standard for Client-Agency Marketing Teams

Presenter: Kathryn Fitzwilliam, Principal, Aprais Canada
Date: Wednesday, May 19, 2021
Time: 11:30 a.m. – 12:30 p.m. ET

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If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
 

Kathryn FitzwilliamKathryn Fitzwilliam, Principal, Aprais Canada

Kathryn brings over three decades of experience nurturing high performing client and agency teams as an executive on both the agency side (DDB Needham, Axmith McIntyre Wicht) and the client side (Kraft Canada, Maple Leaf Foods).

Aprais is the global leader in insights and learning to maximize client agency team performance. Over the past 20 years, Aprais has conducted over 21,000 evaluations of relationships between marketers and agencies globally. Aprais has a database comprising more that 18 million data-points that allows its clients to compare and manage team performance against robust benchmarks and global performance trends.

 

Webinars

May 4, 2021

Setting Up for Executional Excellence in Digital Media

Delivering digital advertising efficiency requires that advertisers assemble a veritable jigsaw puzzle of components. From the L’Oréal headquarters in Paris, Khoi Truong, Global Chief Consumer Data and Digital Operations Officer will share his experience in successfully deploying a precision advertising program to…

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Digital advertising has become a necessity for almost every organization and has risen in importance due to this past year’s unusual circumstances.

Whitepapers and presentations that outline best practices and case studies from technological vendors and innovative brands are a dime a dozen. But what is often lacking from these resources are the details regarding the complexity and consistency required to make a company’s digital advertising program truly efficient. This is particularly true of advertisers who are dependent on deeply established platform algorithms.

Delivering digital advertising efficiency requires that advertisers assemble a veritable jigsaw puzzle of components. From the L’Oréal headquarters in Paris, Khoi Truong, Global Chief Consumer Data and Digital Operations Officer will share his experience in successfully deploying a precision advertising program to more than 25 markets. He will identify each piece of the puzzle required to ensure the execution excellence required for efficient digital advertising.

Presenter: Khoi Truong, Global Chief Consumer Data and Digital Operations Officer, L’Oréal
Date: Tuesday, May 4, 2021
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

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If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
 

Khoi TruongKhoi Truong, Global Chief Consumer Data and Digital Operations Officer, L’Oréal Paris

Khoi is an innovative, transformative, digital marketing executive with extensive experience in deploying digital strategy. He is an advocate for evidence-based marketing and operational excellence.

A graduate from Université de Sherbrooke, Khoi has over 15 years of digital experience, specializing in the field of advertising, consumer data and analytics.

Khoi is the Global Chief Consumer Data and Digital Operations Officer for L’Oréal at their headquarter in Paris. His responsibilities include deploying digital operational excellence, governance and activation of consumer data and marketing performance practices.

In addition to his work with L’Oréal, Khoi invests in many ventures and often speaks at educational institutions and organizations on marketing and algorithms.

Since joining L’Oréal in 2011, some of Khoi’s notable achievements include:

  • In-housing of trading desk (supporting 6+ countries)
  • Global deployment of the precision advertising program including adtech adoption and trainings (25+ countries)
  • Global negotiation & partnership management with top martech firms (Global Joint Business Partnership)
  • Transformed digital marketing analytics approach (5000+ dashboard users)
  • Established ROI and learning agenda (Achieved 30%+ media efficiency)

 

Webinars

April 27, 2021

SEO in 2021 – What do you need to implement today?

No marketer ever has enough time or money to spend on search marketing. So how do you decide where to focus your efforts? This presentation helps marketers understand what is a must do, nice to do and where SEO is going in 2021 and beyond. We will discuss…

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No marketer ever has enough time or money to spend on search marketing. So how do you decide where to focus your efforts? This presentation helps marketers understand what is a must do, nice to do and where SEO is going in 2021 and beyond. We will discuss:

  • Core Web Vitals
  • How to leverage your PPC & SEO together
  • The role of conversion rate optimization (CRO) in SEO
  • Voice Search

Presenter: Jennifer Osborne, President & CEO, Search Engine People
Date: Tuesday, April 27, 2021
Time: 11:30 a.m. – 12:30 p.m. ET

Register Now

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
 

Jennifer Osborne, SEPJennifer Osborne, President & CEO, Search Engine People

Who are we? We Are Search.

We’ve been dominating Search since Google was a toddler. Recognized leaders in digital marketing, Search Engine People has top level partnership with every major digital platform including Facebook/ Instagram, LinkedIn, Snapchat & Pinterest. We’ve been very active in the community educating hundreds of our peers through the IAB, CMA, and courses and guest lectures at U of T, Ryerson, Seneca, and Durham College.

Jennifer has been interviewed by The Globe and Mail, The New York Times, and Profit Magazine, and was ranked #10 by Profit and Chatelaine Magazines on the Profit W100 “Top Female Entrepreneurs in Canada” & is on Great Places to Work top 25 companies to work in Canada run by women.

 

Customized Courses

ACA can tailor its courses to meet your team’s needs, whether that’s a group of 6 or a classroom of 30, a 60-minute lecture or a day-long seminar featuring multiple expert speakers, at the ACA, your offices or another venue of your choosing.