The dark reality of automated ad buying is that millions of advertisers’ dollars are being lost to the dual threats of ad fraud and online buying practices that lack transparency. Reach out to ACA for advice and analysis on the value of your digital investment.
The Bottom Line On Bot Fraud
A Canadian Study Into Invalid Traffic (2017)
The Marketer’s Guide To Digital Media Buying And Auditing
Part 1: 10 Questions Marketers Need To Consider
Part 2: Building An Inclusion List
Part 3: The Digital Media Audit