Webinars

July 15, 2020

Meet the New “Never Normal” Consumer

Consumers attitudes, behaviours and purchasing habits are changing—and many will remain post-pandemic. We have entered a new customer engagement era that has been permanently impacted by…

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Consumers attitudes, behaviours and purchasing habits are changing—and many will remain post-pandemic. We have entered a new customer engagement era that has been permanently impacted by what we value, how and where we shop, as well as how we live and work.

Join Accenture’s Gregor Barry and Dave Unipan who will discuss the changes that are happening now and what businesses need to consider to respond and be positioned even stronger for the future.

Presenters: Gregor Barry, Managing Director – Accenture Interactive Lead, Canada and Dave Unipan, Customer Strategy & Innovation, Accenture
Date: Wednesday, July 15, 2020
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Register Now

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
 

Gregory Barry, Accenture
Gregor Barry, Managing Director – Accenture Interactive Lead, Canada, Accenture
Gregor Barry is Accenture’s Canada Lead for Accenture Interactive. Gregor leads a team of consulting, marketing, and technology practitioners who are helping clients transform their brands through experiences. With over 18 years of digital strategy and marketing experience, he has led large scale transformations for clients in the US and Canada. He holds strong experience in digital strategy, marketing, customer experience design, digital media, and innovation. Gregor studied at Queen’s University and the Tuck School of Business.

 

Dave Unipan, Accenture
Dave Unipan, Customer Strategy & Innovation, Accenture
Dave Unipan’s management consulting experience has spanned worldwide and focused on conceptualizing and delivering incremental growth through customer centric, design led transformation and product and service innovation across a variety of industries including retail, hospitality, media & entertainment, telecommunications, lottery, financial services, aviation and consumer packaged goods. Prior to joining Accenture, Dave specialized in strategic analytics, digital strategy and measurement for major retail, pharmaceutical and automotive clients and also previously worked as a brand manager and marketing and sales science consultant for CPG leader SC Johnson. Dave holds an HBA with distinction, from the Richard Ivey School of Business.

 

Webinars

July 7, 2020

Better Sponsorship Outcomes Through Better Category Management

Sponsorship delivers a powerful way for brands to connect with consumers through passion points (arts, sports, culture, cause, music) in ways that create emotional resonance and imagery transfer.

For most brands, sponsorship represents the second largest marcom investment by spend (media being first). Sponsorship often accounts for between 10% and as much as 30% of the total marcom budget. In many organizations, the sponsorship spend is largely uncontrolled and lacks process. A change in how you manage your sponsorships will be particularly important coming out of the COVID-19 crisis.

Led by Ian Malcolm, President and CEO at Lumency, this webinar will focus on process and tools for better sponsorship investment management…

For members only:

Register Now

Sponsorship delivers a powerful way for brands to connect with consumers through passion points (arts, sports, culture, cause, music) in ways that create emotional resonance and imagery transfer.

For most brands, sponsorship represents the second largest marcom investment by spend (media being first). Sponsorship often accounts for between 10% and as much as 30% of the total marcom budget. In many organizations, the sponsorship spend is largely uncontrolled and lacks process. A change in how you manage your sponsorships will be particularly important coming out of the COVID-19 crisis.

Led by Ian Malcolm, President and CEO at Lumency, this webinar will focus on process and tools for better sponsorship investment management, highlighting governance, evaluation and measurement. The approach enables procurement, marketers and stakeholders across the organization to work together to build value, optimize investments and deliver better return on investment.

Content will cover:

  • How to manage a dynamic sponsorship portfolio consistently and how to ensure each asset (sponsored property) is effectively evaluated when renewing or acquiring
  • How to measure the impact of sponsorship on measurable brand and commercial objectives effectively and efficiently
  • Illustrative case studies that show the approach in action

Presenters: Ian Malcolm, President and CEO, Lumency
Date: Tuesday, July 7, 2020
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Register Now

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
 

Ian Malcolm, Lumency
Ian Malcolm, President and CEO, Lumency

Ian has more than 30 years of experience in brand marketing, with special focus in sponsorship marketing.

He has been a contributing writer and has provided commentary for Strategy and Marketing Magazine and has been called upon by other media for comment on issues around sponsorship and experiential marketing including the Globe and Mail, Toronto Star, National Post, Canadian Business and the CBC.

Ian is a past speaker at SponsorshipX, presenter at the IEG Sponsorship Conference, keynote at the Irish Sponsorship Summit, a three-time Sponsorship Marketing Council of Canada (SMCC) Sponsorship Marketing Awards judge, a Globe & Mail 5-to-Watch judge, a presenter for the World Federation of Advertisers and instructor in the SMCC’s Fundamentals of Sponsorship professional development program.

 

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