Events

March 3, 2020

Supported Event

AtOMICON

A can’t-miss event for anyone in the content space

AToMiCon brings together experts in the content marketing space from all sides of the marketing and media industry. Register to see the latest content programs, best-in-class branded content successes, get insights on effective audience-building strategies and actionable takeaways.

Exclusive ACA Member Rate: $295 + HST (regular rate – $525).

A can’t-miss event for anyone in the content space

AToMiCon brings together experts in the content marketing space from all sides of the marketing and media industry. Register to see the latest content programs, best-in-class branded content successes, get insights on effective audience-building strategies and actionable takeaways.

Date: March 3, 2020
Place: Arcadian Court, 401 Bay Street, Simpson Tower, 8th floor, Toronto, ON M5H 2Y4

+ At the end of the day, see the year’s best advertising, tech, media and content programs at the 2020 AToMiC Awards (included with registration).

Exclusive ACA Member Rate: $295 + HST (regular rate – $525) . Contact Davina Wong, Director, Membership, to receive the discount code.

Learn More

Register
 

Produced by Strategy

Webinars

March 3, 2020

2020 Creative Production Trends

How do the latest marketing trends affect production? What should you consider when engaging in 2020 creative asset planning? How can you work smarter and modernize your approach?

Back by popular demand, APR will answer these questions and more with insights gathered by their Subject Matter Experts who have worked with over 60 clients around the globe including CIBC, McDonald’s Canada, Molson Coors Canada, McCain Foods and Hershey Canada…

Register Now

How do the latest marketing trends affect production? What should you consider when engaging in 2020 creative asset planning? How can you work smarter and modernize your approach?

Back by popular demand, APR will answer these questions and more with insights gathered by their Subject Matter Experts who have worked with over 60 clients around the globe including CIBC, McDonald’s Canada, Molson Coors Canada, McCain Foods and Hershey Canada.

Presenters Fiona McBride and Christopher Grimston will illuminate the top trends affecting how brand content and experiences are created and produced.

Presenters: Fiona McBride, Executive Director of Client Services and Christopher Grimston, Brand Executive Producer, APR
Date: Tuesday, March 3, 2020
Time: 11:30 a.m. – 12:30 p.m. ET

Register Now

If you have any questions or have difficulty registering, please contact
Davina Wong: 416-964-3805 ext. 1007
 

Fiona McBride
Fiona McBride, Executive Director of Client Services, APR
Fiona has a strong footing in account management and agency leadership, having worked at Ogilvy, Cossette, MacLaren: LINTAS, and BBDO, as well as boutique NYC agency Amalgamated. She has extensive experience across many client categories including CPG, retail, fast casual and QSR restaurants, beauty, beverage, banking, confectionery and distilled spirits. She is especially proud of the business building creative work that she’s been involved with over the years.

 

Christopher Grimston
Christopher Grimston, Brand Executive Producer, APR
Christopher Grimston (CG) has over 25 years of broadcast and content production experience in a variety of international markets. He was a founding partner of The Hive Strategic Marketing working with clients like Molson, Miller Global, RBK, Live Nation and Rogers. CG is a co-founder of Alibi Entertainment, a Toronto based production company focused on non-scripted lifestyle and documentary content. In addition to his consultancy work for APR Canada he has also consulted for GMR Canada, Boom Marketing, Influence Marketing, 5Crowd and Next Level Thinking.

 

Webinars

February 27, 2020

An Introduction to Media Audits

How can you ensure you’re getting everything you’ve paid for from your media spend?

Hear from media auditing titans Ken Fakler from Ad|Optics and Wayne Blodwell from The Programmatic Advisory, as they explain the benefits of properly conducted media audits…

Register Now

How can you ensure you’re getting everything you’ve paid for from your media spend?

Hear from media auditing titans Ken Fakler from Ad|Optics and Wayne Blodwell from The Programmatic Advisory, as they explain the benefits of properly conducted media audits.

Fakler and Blodwell will focus on the importance of media financial stewardship and auditing media performance. They will include examples of findings and observations from audits to illustrate the impact an audit can have on the way a marketer looks at their media spend.

Presenters: Ken Fakler, Partner, Ad|Optics and Wayne Blodwell, Founder & CEO, The Programmatic Advisory
Date: Thursday, February 27, 2020
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Register Now

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
 

Ken Fakler, Partner, Ad|Optics

Ken has worked in the advertising/media industry for over 33 years and is a pioneer of the advertising and media agency auditing services in the U.S. Most recently, Ken established and led PwC’s Media and Advertising Assurance Services (MAAS) practice. He has worked extensively with top global and national advertisers across multiple industries in providing assurance services related to advertising, media, and marketing activities. Prior to working at EY and PwC, Ken worked at Y&R and Wunderman, Publicis Groupe and Coopers & Lybrand.

Ken is a CPA and holds an MBA in Accounting and Finance from Northeastern University. Over the years, Ken has been actively involved with the ANA Advertising Financial Management Committee and the AAAA sub-committee on Internal Audit.

Wayne Blodwell, Founder & CEO, The Programmatic Advisory

Wayne was one of the earliest users of programmatic technologies and has since held various positions which have helped brands leverage the increasing importance of programmatic. He founded The Programmatic Advisory (TPA) in 2016 to take this to the next level with a completely non-conflicted consulting service. Wayne is a current member of the Drum Digerati (the top 100 most influential people in advertising in the UK) and has been short-listed for Digital Trading Leader of the Year twice.

Wayne is responsible for the day-to-day running of The Programmatic Advisory as well as working with clients on projects to develop their programmatic capabilities globally. Wayne enjoys the fact that there isn’t a one-size-fits-solution for programmatic for brands and loves creating strategically robust solutions based on what’s right for the client.

 

Customized Courses

ACA can tailor its courses to meet your team’s needs, whether that’s a group of 6 or a classroom of 30, a 60-minute lecture or a day-long seminar featuring multiple expert speakers, at the ACA, your offices or another venue of your choosing.