Events

April 9, 2020

Virtual Town Hall Meeting – Session 1

Join us for the first of a series of brief but valuable virtual town hall meetings for our senior marketing members. These meetings will bring together marketers, exclusively, to talk about the latest marketing issues as they emerge. These intimate and confidential discussions aim to:

  • Provide an open forum to discuss concerns that are top-of-mind
  • Give you the opportunity to converse with your peers and compare notes
  • Allow you to draw on the expertise of ACA executive staff

Register Now

Join us for the first of a series of brief but valuable virtual town hall meetings for our senior marketing members. These meetings will bring together marketers, exclusively, to talk about the latest marketing issues as they emerge. These intimate and confidential discussions aim to:

  • Provide an open forum to discuss concerns that are top-of-mind
  • Give you the opportunity to converse with your peers and compare notes
  • Allow you to draw on the expertise of ACA executive staff

Moderator: Ron Lund, President & CEO

ACA Executive Team:

  • Judy Davey, Vice-President, Media Policy & Marketing Capabilities
  • Patrick Hotte, Vice-President, Quebec
  • Chris Williams, Vice-President, Digital

Date: Thursday, April 9
Time: 11:30 a.m. – 12:00 p.m. ET

Register Now

We will be conducting these meetings using Zoom video conferencing software.

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007.
 

Webinars

April 8, 2020

Optimize Compensation and Collaboration With Your Media Agency

What are you really getting for the fees you’re paying to your agency partners? Digital offers significant opportunities for optimizing customer acquisition budgets, but is your agency really optimizing?

This presentation aims to equip advertisers for transparent, productive and profitable collaboration with their partner agency.

For members only:

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What are you really getting for the fees you’re paying to your agency partners? Digital offers significant opportunities for optimizing customer acquisition budgets, but is your agency really optimizing?

This presentation aims to equip advertisers for transparent, productive and profitable collaboration with their partner agency.

Presenter: Jean-François Renaud, Co-Founder & Partner, Adviso
Date: Wednesday, April 8, 2020
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Register Now

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
 

Jean François RenaudJean-François Renaud, Co-Founder & Partner, Adviso

Jean-François Renaud is a partner and co-founder at Adviso. He is in charge of the development and branding of the company. His major contribution to the company includes developing partnerships with major national and international clients in a variety of industries, including retail, travel and tourism, manufacturing, and business services. Adviso’s major clients now include the National Bank of Canada, Reitmans, Aldo, Air Canada, Cirque du Soleil and LasikMD. 

Jean-François has been teaching Electronic Commerce at HEC Montreal for over 10 years, is an Expert Coach at the École d’Entrepreneurship de Beauce, and is also the official trainer for Quebec’s Google Partner Academy. He is also a regular guest in Canadian media as well as digital business publications. 

He completed a Business Administration degree and an M.Sc. in Electronic Commerce at HEC Montreal. 

 

Webinars

April 3, 2020

Creative Production Considerations During the COVID-19 Crisis

This 30-minute webinar will tackle how you can maximize your creative investments during these challenging times. Specifically, it will cover…

For members only:

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This 30-minute webinar will tackle how you can maximize your creative investments during these challenging times. Specifically, it will cover the following:

  • Considerations on the content and appropriateness of your commercials.
  • What to do if you are currently facing costs for cancelling a production.
  • How to repurpose your creative effectively.
  • Thoughts and implications on saving creative for a later date.
  • How to plan for production after the crisis ends.
  • Factors regarding ACTRA/UDA talent and music.

Have questions on this subject? Send them to us in advance by email, and we will be sure to cover them in the presentation.

Presenter: Winnie Alford, Talent Advisor, Second Unit and Judy Davey, Vice President, Media Policy & Marketing
Date: Friday, April 3, 2020
Time: 11:30 a.m. – 12:00 p.m. ET

For members only:

Register Now

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
 

Winnie Alford, Talent Advisor, Second Unit

Winnie has been working in the advertising community for 20 years, serving as a Broadcast Producer/Production Manager. Her work has literally taken her around the world to produce shoots.

Starting in 1991, Winnie served as Head of the Broadcast Production Department at Young & Rubicam Ltd. in Toronto. Prior to joining Young & Rubicam, Winnie worked as a producer for Foster Advertising for four years until it was sold to McCann-Erikson Advertising.

In 1994, Winnie and her partner, Sandy Johnson, established their own company, Second Unit Inc. The company provides freelance producers and talent and traffic coordinators to the advertising/marketing industry.

As well, Winnie is the ICA/ACA Industry Talent Advisor serving the advertising community with expertise on the ACTRA, and A F of M unions. Winnie is heavily involved in the negotiation of these contracts as well as providing day to day advice on Talent Unions and production queries.

Judy Davey, vice-présidente, Ressources marketing et Politiques média, ACA

Judy is responsible for leading government and industry-media related matters for the ACA, as well as contributing to ACA’s growing membership consulting services around agency search, remuneration and contracts.

Prior to joining ACA, Judy worked at ZenithOptimedia as EVP, Activation. There, she oversaw broadcast and digital media buying, talent traffic, ad operations, the agency’s international trading desk and led its sponsorship arm.

Previously, Judy was Vice President, Marketing Assets at Molson Coors Canada. She was responsible for communications planning, managing an internal events and promotions division and sports and entertainment rights negotiations and activations.

 

Customized Courses

ACA can tailor its courses to meet your team’s needs, whether that’s a group of 6 or a classroom of 30, a 60-minute lecture or a day-long seminar featuring multiple expert speakers, at the ACA, your offices or another venue of your choosing.