Events

February 13, 2020

Vancouver Executive Forum: Top Trends Shaping The Future Of Marketing

What trends will be shaping the future of marketing in 2020 and the next decade? From ecommerce to demand for personalization and content marketing to health and wellness, attendees will be taken through the top trends impacting Canadian marketing now and in the future.

Attend this executive forum to ensure your marketing initiatives are being informed by these significant trends.

Description

What trends will be shaping the future of marketing in 2020 and the next decade? From ecommerce to demand for personalization and content marketing to health and wellness, attendees will be taken through the top trends impacting Canadian marketing now and in the future.

Attend this executive forum to ensure your marketing initiatives are being informed by these significant trends.

Registration

Date: Thursday, February 13, 2020
Time: 8:30 a.m. – 11:30 a.m.
Place: Downtown Vancouver, BC (Exact location TBA)

Complimentary to ACA members.

Register Now (members)

Questions about registration? Please contact Davina Wong, Manager, Education & Events, 416-964-3805 ext. 1007.

Agenda

9:05 a.m.
ACA Welcome

9:05 a.m.
The Biggest Trends and How Canadian Brands are Responding
Robert Levy, President, Brandspark

BrandSpark President Robert Levy will share which trends Canadian marketers will have the greatest impact in the coming years, and which brand, advertising, and channel strategies marketers are implementing to ensure their brands are prepared.

  • How are marketers preparing for the continuing shift to ecommerce and the influence of Amazon?
  • How focused are brands on evolving consumer demands including health & wellness and sustainability?
  • How fully have advertisers integrated their digital and traditional media?

Leveraging findings from the joint ACA-BrandSpark Canadian Advertisers and Marketers Survey, Robert will reveal the current state of strategic marketing initiatives in Canada and provide insight from his own experience helping brands navigate the emerging omnichannel marketplace.

A deeper dive on how marketers’ perspectives align with consumer behaviour in Western Canada and British Columbia will be explored with regional results from the BrandSpark Canadian Shopper Study.

9:50 a.m.
Q&A with Robert Levy

10:00 a.m.
Presentation by Globe & Mail Global Content Studio
Speaker TBA

10:40 a.m.
Q&A with Globe & Mail Global Content Studio speaker

10:50 a.m.
Fireside chat with speakers

11:20 a.m.
ACA Closing Remarks

Note: Agenda subject to change.

Speakers

Robert Levy, President, Brandspark
Robert Levy, President, Brandspark

Robert believes that to get to the right brand positioning companies must utilize quantitative and qualitative techniques and not be afraid to challenge the status quo. Brand positioning should be strong enough to guide all strategic priorities but simple enough to be communicated in an elevator pitch. Robert facilitates marketing and product innovation research and directs the Best New Product Awards. Prior to founding BrandSpark in 2001, Robert was VP of Branding for Cara Operations, one of Canada’s largest restaurant groups. Robert is co-chair of the Mobile Marketing Association Canada and President of the Casa Loma Residents Association.

 

More speakers TBA

Partners & Sponsors

Strategic Partners

Events

February 4, 2020

Supported Event

Ipsos Most Influential Brands: Truths & Tendencies 2019

Join us on February 4th, 2020 as The Globe and Mail, along with, Ipsos, the ACA and Publicis present the Ipsos Most Influential Brands: Truth and Tendencies event.

Influence doesn't happen by accident. This exclusive event for brand marketers will unveil key highlights and category trends from over 100 brands evaluated in the study. Following the rankings, we’ll host an in-depth interview and moderated panel showcasing some of Canada’s most interesting brands.

Register Now

Join us on February 4th, 2020 as The Globe and Mail, along with, Ipsos, the ACA and Publicis present the Ipsos Most Influential Brands: Truth and Tendencies event.

Influence doesn’t happen by accident. This exclusive event for brand marketers will unveil key highlights and category trends from over 100 brands evaluated in the study. Following the rankings, we’ll host an in-depth interview and moderated panel showcasing some of Canada’s most interesting brands.

As we did last year, in addition to the report’s release, we are planning a morning of spirited discussion between industry experts and leaders. This exclusive event will take place at The Globe and Mail Centre.

Register Now

If you have any questions or need assistance, please contact Davina Wong, Manager, Education & Events.

Let others know you’ll be attending the event by sharing on social with #IPSOSMIB #2019MIB

Location: The Globe and Mail Centre – 351 King Street East, Toronto

AGENDA

8:30 am: Registration and Breakfast
9:00 am: Opening Remarks
Session One: Most Influential Brands 2019 Summary Presentation
Session Two: CMO Spotlight
Session Three: Challenging the Challengers: How Brands Are Keeping Up in the Age of Change
11:05 am: Closing Remarks, Coffee and Networking

Webinars

January 28, 2020

The Changing Face of OOH

Join Lara Menzies from the Canadian Out of Home Marketing and Measurement Bureau (COMMB) as she presents on out-of-home (OOH) advertising and how it has evolved into the highly engaging and interactive advertising medium it is today…

Register Now

Join Lara Menzies from the Canadian Out of Home Marketing and Measurement Bureau (COMMB) as she presents on out-of-home (OOH) advertising and how it has evolved into the highly engaging and interactive advertising medium it is today. Lara will provide an overview of the current OOH landscape, touch on best practices to keep in mind when planning and creating OOH advertising, and discuss what makes an OOH campaign most effective.

Presenter: Lara Menzie, Marketing, Canadian Out of Home Marketing and Measurement Bureau (COMMB)
Date: Tuesday, January 28, 2020
Time: 11:30 a.m. – 12:30 p.m. ET

Register Now

If you have any questions or have difficulty registering, please contact
Davina Wong: 416-964-3805 ext. 1007
 

Lara MenziesLara Menzie, Marketing, Canadian Out of Home Marketing and Measurement Bureau (COMMB)
Lara is responsible for both English and French marketing and communications initiatives across Canada at COMMB, promoting the measurement and value of OOH media. Prior to COMMB Lara was part of the senior team that launched LEGOLAND Discovery Centre, a family attraction in Toronto. Additionally, she held marketing positions at Astral Out-of-Home, Walt Disney Canada, SOCAN, Toronto 1 and SUN TV television stations.

 

Customized Courses

ACA can tailor its courses to meet your team’s needs, whether that’s a group of 6 or a classroom of 30, a 60-minute lecture or a day-long seminar featuring multiple expert speakers, at the ACA, your offices or another venue of your choosing.