Webinars

December 15, 2020

How to Manage an Online Pitch

This webinar will help you prepare for – and manage – all aspects of an online pitch to find the right agency for your business…

For members only:

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This webinar will help you prepare for – and manage – all aspects of an online pitch to find the right agency for your business.

Learn how to establish and evaluate chemistry – an essential part of success for a client-agency relationship – and receive some helpful do’s and don’ts for a great pitch process.

As a bonus, Stephan will also share tips on how to steer clear of the Pitch Watchdog.

Presenter: Stephan Argent, Founder/Principal, Listenmore Inc.
Date: Tuesday, December 15, 2020
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

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If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
 

Monica Bialobrzeski headshotMonica Bialobrzeski, Creative Lead, Globe Content Studio

Monica oversees visual storytelling across podcasts, video, photography, design and more. She has experience working in advertising agencies, media companies and production houses in Canada and Europe, providing a mixed expertise in creative strategy, production and creative direction. She’s worked on branded content, commercial work, editorial and has worked collaboratively with brands such as Adidas, Loblaws, Spotify, ASICS, Lincoln, Audible, Canadian Tire and more.

 

Stephan ArgentStephan Argent, Founder/Principal, Listenmore Inc.

Stephan has more than 25 years client/agency marketing experience in Asia, the United Kingdom, the United States and Canada.

At Listenmore, a corporate and marketing advisory consultancy specializing in agency search management, evaluation and cost management, Stephan has provided advisory services and marketing management services for some of Canada’s most iconic brands, including Air Canada, Audi, Home Depot, KFC, Lindt + Sprungli, Loblaws, McKesson, Ontario Lottery + Gaming, Rexall, Shoppers Drugmart, Subaru, Telus, Tim Hortons, VIA Rail, Wal-Mart and many others.

Prior to founding Listenmore, Stephan was Vice President, Digital Media at CTV.

 

Webinars

December 8, 2020

How Brands Can Make Podcasts People Will Listen To

Podcasting has seen a surge of popularity in recent years, and brands increasingly want to get involved and into the ears of Canadians. But how do you know if a podcast is right for your company? What is the process for making one? And how do you ensure you're reaching your brand objectives, without alienating listeners…

For members only:

Register Now

Podcasting has seen a surge of popularity in recent years, and brands increasingly want to get involved and into the ears of Canadians. But how do you know if a podcast is right for your company? What is the process for making one? And how do you ensure you’re reaching your brand objectives, without alienating listeners?

From The Globe’s Content Studio, join Senior Content Strategist Kiran Rana and Creative Lead Monica Bialobrzeski as they walk you through the steps of how a podcast is made, from pitch to product to promotion. Through several case studies, they will guide you through the process, share best practices, industry tips and tricks to ensure if you’re going to make a podcast, you do it right.

Presenters: Monica Bialobrzeski, Creative Lead and Kiran Rana, Senior Content Strategist, Globe Content Studio
Date: Tuesday, December 8, 2020
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Register Now

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
 

Monica Bialobrzeski headshotMonica Bialobrzeski, Creative Lead, Globe Content Studio

Monica oversees visual storytelling across podcasts, video, photography, design and more. She has experience working in advertising agencies, media companies and production houses in Canada and Europe, providing a mixed expertise in creative strategy, production and creative direction. She’s worked on branded content, commercial work, editorial and has worked collaboratively with brands such as Adidas, Loblaws, Spotify, ASICS, Lincoln, Audible, Canadian Tire and more.

 

Kiran Rana headshotKiran Rana, Senior Content Strategist, Globe Content Studio

Kiran is the Executive Producer of The Globe’s acclaimed editorial and branded podcasts including Stress Test, Money Moves, and AI Meets World. A journalist by trade, Kiran has worked in some of Canada’s biggest newsrooms across all mediums. Most recently, she spent several years as a reporter, editor and strategist in The Globe’s newsroom. Today, she brings that journalistic-style storytelling to brands, working with them to come up with authentic and engaging campaigns.

 

Webinars

December 1, 2020

Understanding the Advertising Opportunities of Canada’s Fast-Growing Podcast Media Sector

Podcasting in Canada is poised for steep growth in ad revenue. Following global trends, increased activity in Canadian podcasting shows promise at closing the consumption > monetization gap.

In its 4th year, The Canadian Podcast Listener 2020 study continues to provide insights into the Canadian podcast listener audience…

For members only:

Register Now

Podcasting in Canada is poised for steep growth in ad revenue. Following global trends, increased activity in Canadian podcasting shows promise at closing the consumption > monetization gap.

In its 4th year, The Canadian Podcast Listener 2020 study continues to provide insights into the Canadian podcast listener audience. The mission of The Canadian Podcast Listener is to elevate the awareness and understanding of the podcast audience for podcasters, agencies, advertisers and others seeking to learn more about podcasting in Canada. The study delivers insights into business and advertising opportunities in this fast-growing media sector and demonstrates the unique nature of the podcast audience.

Presenters: Jeff Vidler, President, Signal Hill Insights and Jeff Ulster, Ulster Media / Chief Technology & Content Officer, TPX
Date: Tuesday, December 1, 2020
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Register Now

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
 

Jeff Vidler headshotJeff Vidler, President, Signal Hill Insights

Jeff Vidler is President and Founder of Signal Hill Insights. Jeff’s career has kept him at the forefront of the changing audio landscape. Building on his in-the-trenches success first, as a radio station manager and program director, Jeff has spent the past 25+ years in senior research positions, sharing his passion for audio with North America’s major broadcast companies. More recently, he’s been doing the same with podcast publishers. He’s also a big music, baseball and basketball fan.

 

Jeff Ulster headshotJeff Ulster, Ulster Media / Chief Technology & Content Officer, TPX

Jeff is a co-founder of The Podcast Exchange (TPX), and serves as the company’s Chief Technology & Content Officer. TPX‘s mission is to monetize Canadian consumers of quality audio content from domestic and international podcast publishers. In 2017, Jeff launched Ulster Media, an independent podcast consulting and production company. From 2011-2017, Jeff was the Director of Digital Talk Content for the Canadian Broadcasting Corporation (CBC).

 

Customized Courses

ACA can tailor its courses to meet your team’s needs, whether that’s a group of 6 or a classroom of 30, a 60-minute lecture or a day-long seminar featuring multiple expert speakers, at the ACA, your offices or another venue of your choosing.