Webinars

August 25, 2020

Marketing Reimagined: Consumers, Culture & Connections

Steve Mast, President and Chief Innovation Officer of Delvinia will explore how our dramatic shift in culture can combine with technology to create a reimagined world. He will discuss how to better understand your customers, get more value out of the data you already have, and how to keep up with rapidly evolving trends and patterns.

In this webinar we will discuss the following questions…
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Steve Mast, President and Chief Innovation Officer of Delvinia will explore how our dramatic shift in culture can combine with technology to create a reimagined world. He will discuss how to better understand your customers, get more value out of the data you already have, and how to keep up with rapidly evolving trends and patterns.

In this webinar we will discuss the following questions:

  1. How do we get into the heads of our customers? We need new ways to understand them.
  2. As marketers, how do we keep pace with cultural trends and changes today?
  3. How do we collect and use data and connect with our customers?

We will explore how we reimagine marketing, and how technology can help us to find answers and achieve our goals.

You can also read Steve’s article on The Case for a Research Tech Stack

Presenters: Steve Mast, President and Chief Innovation Officer, Delvinia
Date: Tuesday, August 25, 2020
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Register Now

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
 

Steve MastSteve Mast, President and Chief Innovation Officer, Delvinia
As the President and Chief Innovation Officer of one of the fastest growing companies in research tech and data collection, Steve Mast excels at challenging the status quo.

He has transformed Delvinia from a digital strategy and design consultancy to an incubator to transform the consumer insight and market research industry. Trained as an architectural technologist, Mast uses this unique perspective to inspire and spearhead his team, tackling opportunities that no other company is addressing in order to help an impressive roster of Fortune 500 clients gather, use and protect data.

Methodify, an automated research platform, is one of a suite of products offered by Delvinia.

 

Webinars

August 18, 2020

Navigating Linear TV Advertising In A Post-COVID World

Marketers have never faced as much uncertainty as we are experiencing today in this post-COVID world. This is particularly true for marketers who rely heavily on TV advertising to reach and grow consumers. While more people are watching more TV this year as compared to last, their television viewing patterns have…

For members only:

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Marketers have never faced as much uncertainty as we are experiencing today in this post-COVID world. This is particularly true for marketers who rely heavily on TV advertising to reach and grow consumers. While more people are watching more TV this year as compared to last, their television viewing patterns have changed considerably. Without the predictable tentpoles of live sports and high-profile primetime shows attracting large, younger audiences, marketers need to take very different approaches to their TV advertising. They need to take lessons and techniques from digital – predictive analytics, audience-based targeting, automation, real-time reporting and optimization and – just in time – flexible buying, and apply them to their linear TV campaigns.

Dave Morgan of Simulmedia will discuss these challenges, offer solutions, and present case studies of brands that have successfully navigated through these issues.

Presenter: Dave Morgan, CEO & Founder, Simulmedia
Date: Tuesday, August 18, 2020
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

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If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
 

Dave MorganDave Morgan, CEO & Founder, Simulmedia

Dave Morgan is the CEO and founder of Simulmedia, a New York City-based software company that enables marketers to drive more value from their TV and premium video advertising. He previously founded and ran both TACODA, Inc., an online advertising company that pioneered behavioral online marketing, and Real Media, Inc., one of the world’s first ad serving and online ad network companies and a predecessor to 24/7 Real Media (TFSM). After the sale of TACODA, Dave served as Executive Vice President, Global Advertising Strategy, at AOL, a Time Warner Company (TWX).

Dave is a Political Science graduate of The Pennsylvania State University and holds a J.D. from the Dickinson School of Law.

 

Webinars

August 13, 2020

COVID-19 Updates to the Nourish 2020 Trend Report

What happens to trends when the world changes?

Every year since 2016, Nourish Food Marketing releases its Trends Report, anticipating and explaining the key, game-changing trends in food & beverage and agri-business. The Report provides actionable insights for readers, helping them maximize the profit potential of shifts and disruptions in the consumer landscape…

For members only:

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What happens to trends when the world changes?

Every year since 2016, Nourish Food Marketing releases its Trends Report, anticipating and explaining the key, game-changing trends in food & beverage and agri-business. The Report provides actionable insights for readers, helping them maximize the profit potential of shifts and disruptions in the consumer landscape, and is a highly anticipated publication in the sector thanks to its consistent accuracy.

Then 2020 happened.

No one could have foreseen this trend of trends, the ultimate economic disruption. But, does that mean all the trends from the 2020 Nourish Trends Report have been hopelessly snarled? Jo-Ann McArthur helps untangle the knots and provides clarity and insights for the food industry in this new normal.

Presenters: Jo-Ann McArthur, Founding Partner and President, Nourish Food Marketing
Date: Thursday, August 13, 2020
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Register Now

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
 

Jo-ann McArthur, NourishJo-Ann McArthur, Founding Partner and President, Nourish Food Marketing
Jo-Ann McArthur is a Founding Partner and President of Nourish Food Marketing, Canada’s only full-service marketing agency specializing in food & beverage brands from farm-to-fork, where she helps create powerful marketing strategies for food and beverage products in Canada, the US, and Europe. Nourish is also part of The Nourish Network, a three-way partnership with AdFarm and Kahntact specializing in marketing for agri-business.

She has spent a career building brands with consumers and retailers at Molson, Procter and Gamble, Unilever, and Cadillac Fairview, and has worked with entrepreneurs to launch award-winning products and with Municipal, Provincial and Federal agencies to create programs that support Canada’s food industry. Jo-Ann has also been an instructor at Schulich Executive School of Business, FoodStarter (a food incubator), as well as the Sponsorship Marketing Council of Canada and the Association of Canadian Advertisers.

Jo-Ann is a Past President of The Empire Club of Canada where she hosted leaders from around the globe, and serves as Past Chair of ABC Life Literacy Canada. She also serves on the board of Les Dames d’Escoffier Ontario Chapter.

 

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