Webinars

October 8, 2020

Meeting the Challenges of 2020: How Canadian Brands Responded

Earlier this year, the ACA and BrandSpark International partnered on our 2nd annual survey on marketing and advertising trends in Canada. This webinar will share the results of the survey, including how brands are responding to the unique challenges of 2020.

For members only:

Register Now

Earlier this year, the ACA and BrandSpark International partnered on our 2nd annual survey on marketing and advertising trends in Canada. This webinar will share the results of the survey, including how brands are responding to the unique challenges of 2020.

Answers to big questions will be revealed including:

  • How has COVID-19 impacted business performance?
  • How did advertisers adjust their media spend and messaging?
  • How did brands adjust focus on key strategies including retail support and new innovation?

Presenter: Phil Scrutton, VP, Shopper Insights, BrandSpark International
Date: Thursday, October 8, 2020
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Register Now

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
 

Philip Scrunton, BrandsparkPhil Scrutton, VP, Shopper Insights, BrandSpark International

Phil joined BrandSpark in 2009 where he directs research for BrandSpark Shopper Insights and Marketing Services. Phil works to uncover insights that will help clients win with shoppers and grow their business, and anchors the BrandSpark consumer award programs in credible research methodologies. In addition to custom research work for clients in multiple consumer goods industries, Phil leads annual syndicated studies including the Canadian Shopper Study, American Shopper Study, Ecommerce Shopper Study, and the Advertisers & Marketers Survey.

 

Webinars

September 23, 2020

The Art and Science of Storytelling

Storytelling is an ancient art, and even in an age of technology, some of the same principles our ancestors followed remain relevant. The difference is our current ability to amplify, and the techniques we use to tell the tales…

For members only:

Register Now

Storytelling is an ancient art, and even in an age of technology, some of the same principles our ancestors followed remain relevant. The difference is our current ability to amplify, and the techniques we use to tell the tales.

How do you discover a story with potential?

How do you draw it out? How can you apply journalistic techniques?

How should you craft a story for maximum impact?

How can content marketers work in tandem with their clients to achieve these goals for their campaigns?

Presenters: Sean Stanleigh, Head of Globe Content Studio, The Globe and Mail
Date: Wednesday, September 23, 2020
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Register Now

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
 

Sean StanleighSean Stanleigh, Head of Globe Content Studio, The Globe and Mail

Sean Stanleigh is Head of Globe Content Studio, the content-marketing division of The Globe and Mail. His team blends audience data with journalistic intuition and experience to craft great storytelling on behalf of brands, positioning them as thought leaders with influential audiences across multiple platforms. He is also co-chair of the company’s internal business incubator Lab351, which trains employees to think like entrepreneurs, and he hosts the Globe podcast Industry Interrupted.

Sean has held a number of senior editing roles at The Globe and the Toronto Star in disciplines that include small business; national, foreign and local news; and arts and entertainment. Sean regularly appears at events as an emcee, presenter and moderator.

Follow him @seanstanleigh on Twitter and @sstanleigh on Instagram.

 

Customized Courses

ACA can tailor its courses to meet your team’s needs, whether that’s a group of 6 or a classroom of 30, a 60-minute lecture or a day-long seminar featuring multiple expert speakers, at the ACA, your offices or another venue of your choosing.