Training & Events

thinktv is delighted to be returning to the Carlu for a reprise of the must-attend event, Media, Marketing & Effectiveness, featuring the prolific (and often outspoken) Mark Ritson: Consultant, Professor, and Marketing Week contributor.

ACA is a proud supporter of this event.

Join us for an afternoon of marketing insights, measurement updates, the latest in connected TV, and the launch of the new Ad Nation research, in conjunction with Ipsos. The event will be followed by a cocktail reception.

Tickets go on sale soon, but we are pleased to offer ACA members a complimentary pass. Register by August 1 to guarantee your spot.

To access the complimentary code or if you have any questions, please contact Davina Wong: 416-964-3805 ext. 1007

Register Now

Join Kabil Rahaman, Head of Data Optimization, and Brian Batenburg, Head of Digital Sales at The Globe and Mail as they uncover how Responsible Media is transforming Canada’s advertising landscape.

In the face of the recent Online News Act, the ever-pressing threat of misinformation, and the rise of artificial intelligence, the importance of trusted Canadian content has never been greater. This is a unique opportunity to be at the forefront of change and to be part of a movement that shapes a brighter future for the media industry in Canada. Join us to discover the path to responsible media and learn how it will propel Canada’s advertising industry towards a better future.

Presenter: Kabil Rahaman, Head of Data Optimization, and Brian Batenburg, Head of Digital Sales at The Globe and Mail Analytics
Date: Tuesday, September 26, 2023
Time: 11:30 a.m. – 12:30 p.m. ET

Register Now

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007

Brian Batenburg, Head of Digital Sales at The Globe and Mail Analytics

Brian Batenburg is the Head of Digital Advertising Sales for The Globe. With over 15 years of digital marketing experience and a focus on programmatic and performance media, Brian has honed his expertise in forging direct and meaningful connections between publishers and consumers, driving the development of awareness, engagement, and quantifiable results.

Kabil Rahaman, Head of Data Optimization, The Globe & Mail

Kabil Rahaman leads data capabilities for The Globe’s advertising. He has over a decade of experience in hands-on digital activation working for both media buyers and sellers. Kabil’s goal is to better understand and explore the relationship readers have with advertising on The Globe.

The Future TV Advertising Canada focuses on driving innovation in television advertising. Each conference attracts an audience made up of media owners, pay-tv operators, advertising agencies, brands and ad tech firms, who turn up to join in the debate on how to evolve television to be better traded, targeted, data-led and measured.

Date: Tuesday, September 12, 2023
Time: 7:45 a.m. – 6:00 p.m. ET
Venue: The Carlu, 444 Yonge Street, Toronto

Learn More

Join our webinar to explore the booming world of emerging media! Discover why marketers are gravitating towards podcasts, branded content, and social influencer marketing to connect with growing audiences. Learn what content resonates and understand its impact on enhancing your brand presence across emerging media. Don’t miss out on the latest trends and insights in this dynamic landscape. Sign up now to secure your spot.

Presenter: Arica McKinnon, VP of Commercial Growth & Strategy, Nielsen’s Campaign Analytics & Rob Balsom, VP of Client Strategy, Nielsen’s Campaign Analytics
Date: Tuesday, September 12, 2023
Time: 11:30 a.m. – 12:30 p.m. ET

Register Now

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007

Arica McKinnon, VP of Commercial Growth & Strategy, Nielsen’s Campaign Analytics

Arica McKinnon, VP of Commercial Growth & Strategy at Nielsen’s Campaign Analytics, leads Brand Impact strategy. With 15+ years’ experience, she helps to drive $33MM+ revenue across Campaign Analytics, including branded content, podcast ads, and cross-platform brand lift. Arica excels in storytelling, research, analytics, DE&I, and client service, earning industry accolades. She’s a trusted leader, fostering relationships with media publishers, agencies, and Fortune 500. Arica champions DE&I as an active member of WIN and SABLE at Nielsen. She holds a B.S. in Communications, completed an Executive Education Business Program, and resides in Northern Virginia. She is a member of Delta Sigma Theta Sorority, Inc. and Jack and Jill of America, Inc.

Rob Balsom, VP of Client Strategy, Nielsen’s Campaign Analytics

Rob Balsom has held commercial leadership roles for Nielsen in London (UK), Dubai (UAE) and Toronto (Canada) – since Spring 2021, he has been VP of Client Strategy for Nielsen’s Measurement & Planning division in Canada. With a specialist background in marketing and sponsorship consumer research, Rob’s 15 years of experience incorporate media, brand, fan, tourism and leisure expertise. He has supported client projects across six continents, learning local data nuances in markets of varying industry maturity. Rob works with rights holders, destinations, agencies and advertisers to help them assess the impact and value of potential partnerships, and to better understand performance and return on marketing investment.