Webinars

December 3, 2019

A Marketer’s Guide to the Five Key Types of Influencer Marketing Programs

Influencer marketing is complex. It involves balancing the needs of multiple stakeholders, understanding the different technologies at play, and applying a large dose of creativity. When done right, it can bring a sense of intimacy to your brand communications and build a community of people eager to follow along with your journey. To support marketers in creating compelling influencer campaigns, influenceTHIS has created a taxonomy of the five main types of influencer marketing programs and a list of best practices…

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Influencer marketing is complex. It involves balancing the needs of multiple stakeholders, understanding the different technologies at play, and applying a large dose of creativity. When done right, it can bring a sense of intimacy to your brand communications and build a community of people eager to follow along with your journey. To support marketers in creating compelling influencer campaigns, influenceTHIS has created a taxonomy of the five main types of influencer marketing programs and a list of best practices.

Join Mark Greenspan Founder of influenceTHIS, Canada’s leading influencer and social marketing conference, as he walks you through examples of the five key types of influencer marketing programs.

Presenter: Mark Greenspan, Founder, influenceTHIS
Date: Tuesday, December 3, 2019
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Register Now

If you have any questions or have difficulty registering, please contact
Davina Wong: 416-964-3805 ext. 1007
 

Mark GreenspanMark Greenspan, Founder, influenceTHIS
Mark Greenspan has spent the last 17 years supporting the growth of digital media companies. He has done this by building a wide variety of industry recognized training and business development programs. Mark started off is career during the first dot com boom working with acclaimed internet consultancy firm Razorfish in London and Milan where he sold and delivered digital solutions to Fortune 500 clients. Mark also built nextMEDIA & The Digis, Canada’s most influential series of digital media conferences and award shows, which were eventually sold to Brunico. Most recently he founded The Digital Growth Lab which created influenceTHIS. Mark holds a Masters of Education from the University of Toronto and is passionate about building inclusive business ecosystems that create economic impact.

 

Webinars

November 21, 2019

Slay the Invisible Monster and Keep Your Marketing Human

Digital marketing leaders have one overarching goal for all of their tactics: create new engagements and leads. The challenge is that many of the tactics that we as marketers use are creating traffic and leads that look and act like humans but aren’t. As much as 35% of the traffic we’re creating are, in fact, sophisticated bots designed to trick us.

White Ops CMO Dan Lowden will speak about the invisible monster of sophisticated bot traffic, how it steals marketing budgets, and how you can fix your conversion rates and drive new business by getting a look into where those bots are coming from.

For members only:

Summary report

Video recording

 

Digital marketing leaders have one overarching goal for all of their tactics: create new engagements and leads. The challenge is that many of the tactics that we as marketers use are creating traffic and leads that look and act like humans but aren’t. As much as 35% of the traffic we’re creating are, in fact, sophisticated bots designed to trick us.

White Ops CMO Dan Lowden will speak about the invisible monster of sophisticated bot traffic, how it steals marketing budgets, and how you can fix your conversion rates and drive new business by getting a look into where those bots are coming from.

Presenter: Dan Lowden, CMO, White Ops
Date: Thursday, November 21, 2019
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Presentation slides

Video recording

 

If you have any questions or have difficulty registering, please contact
Davina Wong: 416-964-3805 ext. 1007
 

Dan LowdenDan Lowden, CMO, White Ops
Dan has more than 20 years of executive-level experience in technology marketing. He has successfully driven brand leadership and demand generation for large enterprises and fast-growth companies in cyber security, wireless services, and mobile computing. Previously in the cyber security space, Dan was CMO at Digital Shadows, CMO at Invincea (acquired by Sophos), and VP of Marketing at vArmour. Previous roles also include VP of Marketing at Digby (acquired by Phunware), VP of Marketing and Business Development at Wayport (Acquired by AT&T), and marketing leadership roles at IBM ThinkPad, NEC Technologies and Sharp Electronics. Dan holds an MBA in International Business from Rutgers Graduate School of Management and a Bachelor of Science from Rider University.

 

Webinars

November 6, 2019

Understanding the Advertising Opportunities of Canada’s Podcast Media Sector

Podcasting in Canada is poised for steep growth in ad revenue. Following global trends, increased activity in Canadian podcasting shows promise at closing the consumption-monetization gap.

Join President of Audience Insights, Jeff Vidler, as he takes attendees through the most comprehensive study on podcast consumption in Canada, The Canadian Podcast Listener 2019.

For members only:

Summary report

Video recording

 

Podcasting in Canada is poised for steep growth in ad revenue. Following global trends, increased activity in Canadian podcasting shows promise at closing the consumption-monetization gap.

Join President of Audience Insights, Jeff Vidler, as he takes attendees through the most comprehensive study on podcast consumption in Canada, The Canadian Podcast Listener 2019.

Now in its third year, The Canadian Podcast Listener continues to provide insights into the Canadian podcast listener audience. The study delivers insights into business and advertising opportunities in this fast-growing media sector and demonstrates the unique nature of the podcast audience.

Highlights include:

  • Listening trends
  • Canadian Podcast Chart
  • Listening demographics
  • Advertising insights

Presenters: Jeff Vidler, President, Audience Insights Inc.
Date: Wednesday, November 6
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Summary report

Video recording

 

If you have any questions or have difficulty registering, please contact
Davina Wong: 416-964-3805 ext. 1007
 

Jeff Vidler, Audience Insights Inc.Jeff Vidler, President, Audience Insights Inc.
Jeff applies 25 years of senior-level media research and consulting experience to lead the project teams at Audience Insights Inc. In past positions as Senior VP with Vision Critical, VP of Media Research at the Angus Reid Group, and Partner at Solutions Research Group, Jeff provided strategic advice and research expertise to many of North America’s leading media companies. Valued by his clients for developing new research approaches to address their information needs and translating research into actionable insights, Jeff is a frequent speaker at media and research conferences in Canada and the U.S. He’s also a big music, baseball and basketball fan.

 

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