Events

November 18, 2021

The State of Identity in Online Advertising: A Focus on Canada

This event is an interactive learning session to connect media and marketing leaders with experts navigating changes around online ad targeting and identity, which is causing widespread impact on targeted mobile advertising.

This event is presented in partnership with ACA, CMDC and DAAC.

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Description

After our first successful state of the nation on iOS 14.5 in March 2021, there was a groundswell of learning and anticipation about what’s next. We’re now in it, and we’re back to bring industry leaders together to discuss the current state of ad targeting, and what’s to come.

Are we moving towards an aggregated view of the world or will one-to-one advertising still play a role?

This event will address three sub-topics related to ad targeting:

  1. Apple’s consumer privacy changes: the fallout of Apple’s forced consent requirement for apps, the current state of opt-in rates in Canada and related best practices, the use of event tracking in SKAdNetwork, and Apple’s new Mail Privacy Protection rollout.
  2. The post-cookie/post-IDFA world: Personalization vs mass targeting, alternatives and solutions for targeting in a privacy-forward world and the potential impact on ad tech product design.
  3. The future of ad targeting in Canada: How can Canadian marketers navigate the patchwork landscape of conflicting policies around addressability, how will these changes affect CPMs and marketing mix modeling (MMM), and what can marketers do to prepare for future Canadian privacy legislation changes?

Did you miss the March 2021 event? View the recording.

This event is presented in partnership with ACA, CMDC and DAAC.

Registration

Date: Thursday, November 18, 2021
Time: 1:00 – 2:30 p.m. ET
Place: Virtual (Zoom)
Cost: Free

Register Now

Questions about registration? Please contact Davina Wong, Director, Membership, 416-964-3805 ext. 1007.

Agenda

1:00 p.m.
Introduction by Shannon Lewis, President, CMDC

1:10 p.m.
Keynote Address: Identity State of the Nation
Andrew Casale, President & CEO, Index Exchange

1:40 p.m.
Industry Panel (moderator and panelists TBA)

2:10 p.m.
Q&A

Note: More information to come. Agenda subject to change

Speakers

Keynote Speaker

Andrew CasaleAndrew Casale, President & CEO, Index Exchange

As President and CEO of Index Exchange, Andrew leads the brightest minds in advertising technology across the U.S., Canada, Europe and APAC. With a sharp focus on delivering benefits to media companies like The New York Times, Hearst, Daily Mail and Conde Nast as they tackle the world of automation, he’s built Index Exchange as one of the only pure-play and transparent ad exchanges in the advertising ecosystem. While he’s responsible for providing strategic direction and market vision to the company at large, he’s also hands on with all day-to-day corporate operations.

A respected industry thought leader, Andrew is widely sought-after for his expertise and opinions on programmatic and exchange-traded media, and the growing need to transact with transparency at the forefront of the conversation.

More information to come.

 

Webinars

November 9, 2021

The most common social media marketing mistakes (and how to avoid them)

Social media has become a fundamental marketing tool for practically every business and industry. While channels and trends change constantly, brands in these spaces are consistently vulnerable to making the same kinds of errors, no matter how big or small they are.

Join Globe Content Studio's Shazia Khan as she walks through…

For members only:

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Social media has become a fundamental marketing tool for practically every business and industry. While channels and trends change constantly, brands in these spaces are consistently vulnerable to making the same kinds of errors, no matter how big or small they are.

Join Globe Content Studio’s Shazia Khan as she walks through some of the most frequent pitfalls of social marketing, clears up common misconceptions and lays out the basics of building a social strategy that actually serves your business goals.

Presenter: Shazia Khan, Social Media Strategist, Globe Content Studio
Date: Tuesday, November 9, 2021
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Register Now

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
 

Shazia Khan, Social Media Strategist, Globe Content StudioShazia Khan, Social Media Strategist, Globe Content Studio

Shazia oversees branded social media strategy for the award-winning content marketing division of The Globe and Mail. A writer and editor by trade, she combines her journalistic background with digital advertising methods to develop creative, effective social storytelling that captures attention across platforms, including Facebook, Instagram, Twitter, Pinterest, Reddit, Snapchat, TikTok and more.

 

Webinars

October 21, 2021

How A Cookieless World Will Unleash Creativity

The upcoming elimination of third-party cookies in early 2022 on Google Chrome, the world’s most popular web browser, as well as Apple’s announcement of Application Tracking Transparency (ATT), have thrown marketers, advertisers, publishers, technologists and media companies into a state of confusion and uncertainty. They are understandably concerned about the future of targeted digital advertising.

The related challenge (and opportunity!) will not be about finding an alternative to cookies. In fact, it is a much-needed push for brands and businesses to assess what data they hold, what they need, how they should use it, and, most importantly, the nature of the relationship they want to have with consumers.

This session is an exploration of how brands can…

For members only:

Register Now

The upcoming elimination of third-party cookies in early 2022 on Google Chrome, the world’s most popular web browser, as well as Apple’s announcement of Application Tracking Transparency (ATT), have thrown marketers, advertisers, publishers, technologists and media companies into a state of confusion and uncertainty. They are understandably concerned about the future of targeted digital advertising.

The related challenge (and opportunity!) will not be about finding an alternative to cookies. In fact, it is a much-needed push for brands and businesses to assess what data they hold, what they need, how they should use it, and, most importantly, the nature of the relationship they want to have with consumers.

This session is an exploration of how brands can rethink their relationship with data and consumers in the new cookieless world. It aims to encourage marketers to embrace data as a powerful amplifier of creative instead of an alternative to it.

Presenter: Jayna Kothary, Global Chief Technology Officer, MRM
Date: Thursday, October 21, 2021
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Register Now

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
 

Jayna Kothary, Global Chief Technology Officer, MRMJayna Kothary, Global Chief Technology Officer, MRM

Jayna began her career as a Management Consultant and is a Chartered Accountant and Business Strategist. Through the years, she has held technology leadership roles at WPP, Vodafone Group and BP and has led transformation programs for major CPG clients to drive data-driven, personalized marketing at scale. Jayna is a strategic leader with significant change, transformation and commercial experience, and has an impressive track-record of leading complex digital and technology implementation to deliver meaningful results that connect key stakeholders, foster consultative collaborative relationships and drive product and services delivery.

 

Customized Courses

ACA can tailor its courses to meet your team’s needs, whether that’s a group of 6 or a classroom of 30, a 60-minute lecture or a day-long seminar featuring multiple expert speakers, at the ACA, your offices or another venue of your choosing.