A MarCom services agreement should not only set out the specific services that the agency provides to the advertiser, but also the goals of the marketer that the agency will help achieve. ACA can help with drawing up an agreement that sets out in sufficient detail all the important elements of the relationship between you and your agency.

Related resources:


The Marketer’s Guide To Digital Media Buying And Auditing
Part 1: 10 Questions Marketers Need To Consider
Part 2: Building An Inclusion List
Part 3: The Digital Media Audit

A Guide To Agency Compensation for Paid Search Engine Marketing

A Guide To Agency Compensation For Paid Search Engine Marketing


Marketing Communications Services Agreement
Commentary and model agreement, Fourth Edition (2014)

PBR Cover EN

Improving the Marketing Communications Value Chain
A look at the role of payment by results (2001)

Have a question?

To access the ACA’s extensive confidential consultation services, contact:

Judy Davey
Vice President, Media Policy and Marketing Capabilities
(416) 964-2791 / 1-800-565-0109 / .

Free-of-charge and exclusive to ACA Members.