A MarCom services agreement should not only set out the specific services that the agency provides to the advertiser, but also the goals of the marketer that the agency will help achieve. ACA can help with drawing up an agreement that sets out in sufficient detail all the important elements of the relationship between you and your agency.
Related resources:
The Marketer’s Guide To Digital Media Buying And Auditing
(2017)
Part 1: 10 Questions Marketers Need To Consider
Part 2: Building An Inclusion List
Part 3: The Digital Media Audit
A Guide To Agency Compensation For Paid Search Engine Marketing
(2016)
Marketing Communications Services Agreement
Commentary and model agreement, Fourth Edition (2014)
Improving the Marketing Communications Value Chain
A look at the role of payment by results (2001)