Customized Courses

Building a stronger working relationship with your agency isn’t just the right thing to do; it’s the secret to unlocking great work. ACA can help marketers maximize these partnerships. From broad topics, such as principles for a successful agency relationship and how to communicate clearly, to more nuanced advice on compensation, ACA has the in-house expertise to guide you.

ACA offers a wide range of courses for the modern marketer – from digital basics to more advanced techniques – covering areas such as programmatic, social media and search, as well as issues like online brand safety and adblocking.

• Social Media – Stay up-to-date on the latest platforms and get advice on how to leverage the opportunities on them.
• Programmatic – Let ACA guide you through this large (and growing larger) form of media buying.

Great marketing starts with great clients. Learn how to become that great client and get work that works from your agencies. Our Instructors in this area can help participants gain valuable skills and knowledge to better enable them to identify consumer insights, including multicultural customers, build brand equity, write winning briefs and manage successful partnerships.

Looking for knowledge on the essential practice of growing a strong brand? Want advice on how to build an effective marketing plan? ACA custom courses on this topic cover the key elements of branding, as well as the fundamental components of the marketing plan.

In an era when companies are increasing their sponsorship and social involvement, managers are constantly asking themselves:

• How can sponsorship create value for my brand?
• How can I achieve the most efficient and effective outcomes from my
  sponsorship activations?

ACA courses on sponsorship marketing show marketers how, in a practical and analytical way that will help make the work easier – from justifying budgets to planning activations to assessing performance.