WFA Report
Marketing’s period of rapid transformation shows no sign of slowing, with yet more technological advancements, shifting consumer expectations, and new ways to build brands. The one constant seems to be the need for marketing to demonstrate tangible business value.
The Marketer of the Future initiative, conducted by the WFA in partnership with Oxford, explores the evolving capabilities required for marketing teams to remain future-fit. The research, combining qualitative insight from senior marketing leaders with quantitative data from almost 600 marketing executives, identifies clear priorities for CMOs seeking to enhance their function’s capabilities and strategic impact.