The Multiplier Effect – A CMO’s guide to brand building in the performance era.
This report makes a data-driven case for effective advertising. It argues that many businesses are missing out on significant revenues and profits through an incomplete approach to advertising.
It is based on insights and data from a first-of-its-kind coalition of marketing effectiveness experts. What they share is a commitment to ensuring that advertising delivers the best possible returns by building equity while also driving sales today.