Ad Nation 2023 research

ThinkTV’s latest Ad Nation research reveals a fascinating insight: Marketers are anything but normal. Their media consumption patterns diverge significantly from those of the average Canadian, shaping widespread misconceptions about media habits. Within the industry, there’s a tendency to downplay television viewership while overestimating the time spent on social media and other online platforms.
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For questions, please contact:

Judy Davey
Vice President, Media Policy and Marketing Capabilities
(416) 964-2791 / 1-800-565-0109