WFA Report | The State of Global Media Industry Talent | Image of Cover PageThis joint WFA and MediaSense study examining global media talent was launched in May 2022 on the back of the Media2025 research which revealed how 56% of brands felt that a skills shortage was holding the industry back. Concerns pointed to the rapid (and unanticipated) rise of eCommerce (and failure to suitably resource), excessive ‘Covid-shedding’ which had not been fully replenished, and an overall lack of investment in entry level talent and talent management.

This research was designed to unpack this theme further, with input from ALL major stakeholders across the global media industry; brands, agencies, publishers & technology companies across all key media markets.

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For questions, please contact:

Judy Davey
Vice President, Media Policy and Marketing Capabilities
(416) 964-2791 / 1-800-565-0109