WFA’s Creating a global culture of Marketing Effectiveness (North American Report)

The Canada/US results of the WFA’s Creating a Global Culture of Marketing Effectiveness report are now available to you.

Based on a survey of over 300 marketers (and with inputs from 21 national advertiser associations, including the ACA), the report is the best place to digest what we’ve been covering and where we need to go next, as a global community.

Download the Report