Ad Standards (2023)
In 2017 Ad Standards’ Influencer Marketing Committee developed these Influencer Disclosure Guidelines to encourage effective and responsible influencer marketing disclosure practices by the ad industry. The Guidelines are meant to educate the influencer marketing industry about their disclosure obligations and to give a practical framework for providing disclosure. More specifically, the document:
- Provides an overview of the regulatory landscape and the self-regulatory framework
- Explains the do’s and don’ts of disclosure
- Includes a wealth of examples that illustrate sufficient and insufficient disclosure of a material connection within a variety of post types (ie. static posts, character-limited posts, video posts, stories, blogs)
- Addresses disclosure best practices in the context of gifted products, events and experiences, affiliate marketing and refer-a-friend programs
Updated in 2023, these Guidelines are an essential tool for any company involved in influencer marketing.