Kantar BrandZ Most Valuable Canadian Brands 2024
Canada’s top brands have increased their brand value by US$6.1 billion (3%) over the past year, reflecting their sustained strength, resilience and ability to remain relevant, as challenging economic headwinds continue.
Highlights from this brand ranking, which includes the opinions of more than 60,000 people about 800+ brands across 65+ categories, reveal:
• RBC is Canada’s most valuable brand for the sixth year, with a brand value of US$35.6bn
• TD remains at No. 2 (US$22.5bn) and lululemon at No.3 ($16.9bn)
• Dollarama (No.10; $5.2bn) is the fastest riser with 48% growth in brand value
• MAC Cosmetics ($4.2bn) is the highest new entry at No.11
• Retailers Homesense (No.26; +35%), Maxi (No.33; +34%) and Winner’s (No.23; +25%) feature in the top 10 fastest-rising brands
• Seven insurance brands have also seen strong performance this year: Canada Life (No.16; +36%), Manulife Financial Corporation (No.13; +36%), and Sun Life (No.12; +28%)
• One third of Canada’s Top 40 are perceived to be highly Meaningful and Different, with further opportunities to accelerate their growth by predisposing more people to buy at the right price, being more present at the point of purchase, and finding new space for growth.