The ongoing threat of US tariffs and the resulting financial uncertainty are putting pressure on businesses worldwide. It’s tempting to pull back on spending when this type of uncertainty looms. But here’s the thing: research consistently shows that cutting ad spend now creates future problems for a brand’s health and its bottom line.
To help marketers navigate these challenging times, thinktv have pulled together a collection of insights from industry-leading experts. Drawing on intelligence from Harvard Business Review, the Ehrenberg-Bass Institute, and thought leaders like Mark Ritson, Peter Field, and Les Binet, this collection is designed to help businesses make decisions today that will position them for even greater success tomorrow.