ACA Publications

In this guide, you will find everything you need to know on the new regulations for the Front-of-Pack (FOP) Nutrition Symbol in Advertising

This guide serves as a practical companion for Canadian marketers navigating the intricacies of agency contracts, highlighting best practices in governance, transparency, and mutual accountability.

How CPG & Service Brand Marketers are Facing Current Challenges

This report identifies key challenges around ethnicity, disability, family status, age and gender in the Canadian marketing industry in 2023.

Guide to potential areas for bias in the creative process (2021)

This Guide tackles diversity and representation issues through the entire creative process, from defining the business and brand challenges to evaluation and analysis.

These documents provide marketers with the information they need to advertise food and beverage products to children in a responsible manner.

(2021)

This global study, with Canada-specific results, examines the state of sustainability agendas within organizations and the role of the marketing function in relation to those agendas.

Industry Framework and Technical Proposal (2020)

This Framework and Technical Proposal for a unified approach to cross-media measurement was developed to give advertisers a greater understanding of the reach and frequency of their advertising efforts.

(2020)

This global study, with Canadian-specific results, examines the current and future challenges today’s marketers face and what CMOs need to succeed into the 2020s.

6^th edition

This edition includes important updates on social media advertising practices, including influencers, as well as changes to online behavioural advertising.

Commentary and Model Agreement, Fifth Edition (2018)

This model agreement sets out the legal principles governing the client-agency relationship.

This Charter identifies eight areas of the media ecosystem of greatest concern to advertisers and where opportunities lie to create a safer, more transparent and more consumer-friendly environment.

A Canadian Study Into Invalid Traffic (2017)

This report covers the breadth and depth of invalid traffic through ad fraud in Canada and provides guidance on how marketers can protect themselves against this type of fraud.

(2017)

This series of documents provides guidance for the discussion between marketers and their agencies in the area of digital media buying.

(2016)

This whitepaper provides guidance on how to compensate an agency for paid search engine marketing.

A Guidebook For Marketers On Agency Searches (2014)

This guidebook is for Canadian marketers seeking insights and suggestions on how to conduct an agency search.

(2012)

This report covers contract terms, remuneration models, agreement satisfaction, use of incentives and the status of financial and performance transparency.

An In-Market Analysis Of Programmatic Media At The Transaction Level (2017)

This study presents a data-drive fact base around the economics of programmatic media trading and suggest steps to help all marketers take greater control of their programmatic investments.