Blog

As the industry gets into full-swing for 2016, ACA is concluding its series featuring experts predicting trends that will shape the year ahead. Concluding the series are Norm O’Reilly, senior advisor, T1 consulting group and Elisa Beselt, consultant, T1 consulting group, co-authors of the Canadian Sponsorship Landscape Study. Read other articles in the series by […]

With 2015 coming to a close, ACA is asking the experts to predict the trends they think will shape the industry in 2016. So far, Stephan Argent has written about Agency Search Management, Grant Le Riche looked at media and Brent Barootes has given his outlook for the sponsorship space. Next up is Joan Brehl, […]

With 2015 coming to a close, ACA is asking the experts to predict the trends they think will shape the industry in 2016. So far, Stephan Argent has written about Agency Search Management and Grant Le Riche looked at media. Next up is Brent Barootes, President and CEO, Partnership Group, with his forecast for sponsorships.

For a fourth consecutive year, ACA staff took up an office collection to purchase food to donate to Covenant House Toronto. We are happy to continue our relationship with Covenant House this holiday season. Canada’s largest youth shelter, Covenant House has helped thousands of young people move from a life on the street to one […]

With 2015 coming to a close, ACA is asking the experts to predict the trends they think will shape the industry in 2016. Leading off is Grant Le Riche, Managing Director, TubeMogul Canada. Perhaps the only thing that the advertising industry enjoys more than celebrating past work is guessing what will happen in the future. […]

Organic social content engagement numbers are sinking. We started noticing the trend at SqueezeCMM in February and it’s been accelerating ever since. While there’s no real typical standard for organic-to-paid performance (it depends on factors such as the budget for paid, the target audience, and the size of the organic community), some numbers were shockingly […]