Blog

Demographic shifts in Canada are having a major impact on the way brands do business. Put simply, if you don’t have a plan in place to serve ethnic and new immigrant populations, you’re missing out on a growth opportunity.

Kim Last, Senior Editor at Fast Company interviews Julie Rice and Elizabeth Cutler, Co-Founders and Chief Creative Officers of SoulCycle during the 2016 SXSW Interactive Festival in Austin, Texas – Photo by Mindy Best/Getty Images I didn’t just go to South by Southwest to write blogs. I went to be inspired. See new things. Meet […]

I was pretty thrilled when the announcement came out that President Obama would be the keynote speaker at South by Southwest Interactive. Over the moon in fact. I couldn’t believe my luck that as a SXSW attendee, I was getting this amazing opportunity. Plus, I was pretty impressed SXSW was able to secure not only […]

In the press or at industry gatherings, you read and hear anecdotes about marketers shifting their media budgets to digital and away from TV. But hard data supporting those stories can be tough to come by in Canada. Which may explain why marketers, media buyers, ad-tech and media company representatives filled a room recently at […]

After nearly six years of litigation, negotiations, mediations and, finally, arbitration, the first collective agreement for internet and new media has been finalized.