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Marketers who sign off on sexist ads not only run the risk of annoying and angering consumers, but of missing sales targets too, according to new research from Advertising Standards Canada. According to the 2016 Consumer Perspectives On Advertising report, 67% of Canadians say they are less likely to buy a product from an advertiser […]

ACA course instructor Richard Musson is an experienced marketer with a solid track record of building brands in developing markets while at Anheuser-Busch InBev. ACA spoke with Musson to better understand the factors marketers need to consider when building a brand. ACA: How would you define the term “brand leadership” today? Has it changed with […]

It is not easy finding non-fiction books in a library and it would be completely impossible if there weren’t a system in place to categorize the books based on subject matter. Substitute “finding non-fiction books in a library” for “finding content on the web” and you have a sense of the problem. The web has […]

Just over a year from now, ACA and the World Federation of Advertisers (WFA) will be co-hosting Global Marketer Week in Toronto. Preparations are already underway for the annual event for client-side marketers, which is making its first return to Canada since 2007. Today, we look back at the venues, marketers and topics that were […]

Who has the legitimacy to set the standard for what is or is not an acceptable ad? It was a question pondered recently at Marketing Magazine’s Ad-Tech Canada conference in Toronto, during a sometimes tense panel about ad blocking (and how marketers should respond to the practice) featuring representatives of Adblock Plus, ad-block measurement company […]

The JUNO Awards is many things to many people. To the music industry, it is recognition, celebration, and inspiration. To corporate sponsors, it is an opportunity to tap into a deep vein of intense passion with consumers. To multiple levels of government and a myriad of NGOs, it is a key plank in the cultural […]