TBT: Global Marketer Week 2007

April 21st, 2016 | Matthew Chung, Manager, Communications and Content

Toronto Skyline
The view of Toronto from the CN Tower’s Horizon’s restaurant, one of the venues for Global Marketer Week in 2007.
ACA President and CEO, Ron Lund
ACA President and CEO Ron Lund addresses the audience during an Executive Summit co-presented by ACA and Advertising Standards Canada, titled The Ethical Imperative: Beyond Compliance, at the Liberty Grand Entertainment Complex in Toronto.

Just over a year from now, ACA and the World Federation of Advertisers (WFA) will be co-hosting Global Marketer Week in Toronto. Preparations are already underway for the annual event for client-side marketers, which is making its first return to Canada since 2007. Today, we look back at the venues, marketers and topics that were top-of-mind for them in 2007.

Advertising associations and marketers from around the world – including Australia, Belgium, China, Finland, France, Germany, India, Japan, Israel, Peru, Poland, Portugal and the U.S. – were in attendance the week of April 24 to April 27, 2007, for a week of advertising-related summits and forums.

In addition to the WFA-supported global events, ACA and its partners executed two conferences to offer even more opportunities for learning and networking.

The Sponsorship Marketing Council Canada held its annual conference on the Monday, focusing on the theme of maximizing the return on sponsorship marketing objectives. On the Tuesday, ACA and Advertising Standards Canada jointly presented an executive summit – “The Ethical Imperative: Beyond Compliance,” featuring industry-leading speakers and panels that included some of the global marketers in town.

Delegates settle in
Delegates settle in at the Global Advertising Summit at the Intercontinental Hotel in Toronto.

On the Wednesday at the Intercontinental Toronto, marketing topics with relevant to the international advertising community were discussed at Global Advertising Summit 5, a bi-annual meeting of marketing leaders.

The Thursday brought together the WFA’s executive committee and members for the Annual General Meeting at the Intercontinental and the week wrapped up with the National Association Forum.

Outside of conference hours, delegates got to experience some of the city’s food and culture, including a dinner at the CN Tower Horizon’s Restaurant.

Global Marketer Week 2017 (#GMWTO) will take place April 25 to 28 in Toronto.

Reception at the CN Tower Horizon's restaurant
WFA’s Stephan Loerke speaks with Miguel Veiga-Pestana, former VP Global External Affairs and Media Relations for Unilever, during a summit reception at the CN Tower Horizon’s restaurant.

For a more recent throwback, watch the video highlights of the 2016 event, which was held in Kuala Lumpur, Malaysia.