Tag: Ron Lund

Done deal: Canadian Advertisers And Performers Renew NCA

September 13th, 2017 | Ron Lund, President & CEO, ACA

Digital continues to disrupt our industry and was once again at the centre of our negotiations with ACTRA, the performers’ union. The launch of a new low budget digital Pilot Project (ACTRAonline Opportunity Pilot Project) headlines the new deal, effective until June 30, 2020. In addition, marketers will no longer pay a “move over” fee […]

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[ACA In The News] Contesting CBC’s Ad-Free Pitch

December 8th, 2016 | Matthew Chung, Manager, Communications and Content

Last week CBC/SRC submitted a position paper to the federal government proposing a move to an ad-free model. CBC/SRC says it currently gets $253 million in ad sales revenue. ACA has long opposed CBC going ad-free, a position Ron Lund, President and CEO of ACA, reinforced in an interview with the Globe and Mail, calling […]

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Linda Nagel Recognized At The Marketing Awards

June 10th, 2016 | Matthew Chung, Manager, Communications and Content

On a night when the best campaigns from Canada’s advertising and communications community took centre stage, the industry paused to pay tribute to a woman whose efforts have helped cultivate consumer trust in advertising.

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TBT: Global Marketer Week 2007

April 21st, 2016 | Matthew Chung, Manager, Communications and Content

Just over a year from now, ACA and the World Federation of Advertisers (WFA) will be co-hosting Global Marketer Week in Toronto. Preparations are already underway for the annual event for client-side marketers, which is making its first return to Canada since 2007. Today, we look back at the venues, marketers and topics that were […]

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[ACA In The News] Goal Line Drive For Sim Sub

February 5th, 2016 | Matthew Chung, Manager, Communications and Content

On Sunday evening, millions of Canadians will be gathered around their TVs to watch the Carolina Panthers and Denver Broncos compete in the Super Bowl. This special live event delivers the biggest audience on TV in Canada, offering Canadian advertisers a prime opportunity to reach Canadians with advertising relevant to them.

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Executive Forum Recap: How Marketers Deal With Digital

October 16th, 2015 | Matthew Chung, Manager, Communications and Content

Three senior Canadian marketers shared their strategies and insights for connecting with consumers in the digital age during a lively panel on Oct. 6 at the ACA’s Fall 2015 Executive Forum.

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