Tag: World Federation of Advertisers
Has digital delivered on its promise of letting marketers put the right message in front of the right people in less time, while delivering results? It’s a question that Ivan Pollard, SVP Strategic Marketing at the Coca-Cola Company, North America, recently dissected during the Global Marketer Conference in Toronto.Read More
More than 400 members of the global marketing community are gathering this Thursday (April 27) at the Ritz-Carlton Toronto for a day of inspiration, learning and networking.Read More
Has the rush to invest in programmatic and ad-tech served to further ostracize the potential customers marketers seek to connect with? It’s a question that will quite literally be debated at the Global Marketer Conference this month. One sign of consumer’s dissatisfaction with the way ads interrupt their digital experience is the large number of […]Read More
It was 100 years ago today, March 29, 1917, that the Association of Canadian Advertisers was incorporated after receiving its Letters Patent in Toronto.
It was a milestone day for the association, which traces its roots to a meeting in 1914 of 11 advertisers who wanted to affect changes in the advertising industry, to ensure a fair and transparent marketplace for consumers and a level playing field for marketers.Read More
The first-ever EU-wide report to isolate the economic and social contribution of advertising highlights its ability to drive economic growth across the EU and selected markets, including Canada. The independent study by Deloitte, commissioned by the World Federation of Advertisers, found that every $1 spent on advertising can generate up to $6 of in the […]Read More
Just over a year from now, ACA and the World Federation of Advertisers (WFA) will be co-hosting Global Marketer Week in Toronto. Preparations are already underway for the annual event for client-side marketers, which is making its first return to Canada since 2007. Today, we look back at the venues, marketers and topics that were […]Read More