The Late, Great, Medium We Called TV

July 7th, 2015 | Bob Reaume, ACA

As an industry we have been talking about and around Addressable TV for way too many years and, in my opinion, the time has come to make some hard decisions. At a conference in Berlin recently, Reed Hastings, the CEO of Netflix, essentially gave traditional TV two decades to live. I secretly hope it does […]

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Defining ‘Cross-Screen’ Advertising

June 23rd, 2015 | Grant Le Riche, Managing Director, Canada, TubeMogul

Earlier this quarter eMarketer published a report estimating that one out of every three ad dollars spent in Canada in 2015 will go towards digital, with mobile in particular, set to grow exponentially in the next few years. The confluence of this mobile-fueled digital growth and the recent rise of automated TV buying have minted […]

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Executive Forum Recap: Fraud & Viewability Take Centre Stage

June 22nd, 2015 | ACA Team,

Establishing a more transparent media marketplace has been top-of-mind for marketers this year, and on June 10 at the ACA Executive Forum, marketers showed how they are taking action. The topic – Taking a Hard Line with Online: The Client Perspective – created considerable buzz among the more than 100 attendees in a cinema at […]

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3 Steps to Tackle Fraud in Digital Advertising

June 15th, 2015 | Joan Brehl, Vice President and General Manager, AAM

We’ve all seen the headlines and statistics: Advertisers will lose $6-10 billion to bots in 2015. More than half of ad impressions are not seen. A quarter of all video impressions are fraudulent. Brands are not safe from bots and invalid traffic. As an experienced digital auditor, the Alliance for Audited Media goes behind the […]

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Why Viewability Is Second To Fraud

June 8th, 2015 | Allen Dillon, President and CEO, Sentrant Security Inc.

There has been a lot of hoopla recently about viewability and how advertisers and their agencies are demanding 100% viewable inventory from publishers. This is an ongoing debate backed by a plethora of data and arguments for all sides, but it often overlooks fundamental security issues that bring all data points into question. For instance, […]

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Fraud and Viewability – Same Side of Different Coins

June 4th, 2015 | Robert Meth, Head of Enterprise Sales, TubeMogu

For the past year, the topics of fraud and viewability have dominated advertising industry headlines, research and happy hour musings. And while most discussion has centred on fairly nuanced aspects like standards and measurement capabilities, a critical component has gone largely overlooked: fraud and viewability are two different things. Grouping these two distinct phenomena together […]

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