Marketing and IT, unlikely partners in the delivery of extraordinary brand marketing

November 19th, 2013 | ACA Team, Association of Canadian Advertisers

By Gilbert Sabat, Founder & CEO of MM4L Canada Inc. With the advent of the internet, brand marketing has morphed into a complex fast-paced continuously evolving art and science. Marketing and IT, two very different disciplines and skill sets, if properly synergized can help deliver extraordinary brands. This article will analyze the ways that today’s […]

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ACA’s New Board of Directors

November 8th, 2013 | ACA Team, Association of Canadian Advertisers

The Association of Canadian Advertisers (ACA) is pleased to announce its new Board of Directors, following its Annual General Meeting held on November 5, 2013. After 6 years as the ACA’s Chair, Dominique De Celles is stepping down to pursue

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On Innovation: Canadian Companies are Not ‘Walking the Talk’!

November 6th, 2013 | ACA Team, Association of Canadian Advertisers

By Susan Charles, ACA The September/October 2013 ACA Marketer’s Pulse Report focuses on marketing innovation. It explores the innovation culture within Canadian companies, for their strategic initiatives, organization structure and budget commitments.

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Seven trends in sponsorship

October 29th, 2013 | ACA Team, Association of Canadian Advertisers

By Doria Rahmani, Éditions infopresse The 4th RDV Commandite (in French), the annual sponsorship conference organized by Infopresse took place recently in Montreal. During the event, David Pontbriand, partner at Substance Stratégie, presented Focus on major issues, the results of an exclusive joint survey on current and emerging industry trends conducted among 21 sponsorship marketing experts

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AB InBev’s recipe for innovation

October 22nd, 2013 | ACA Team, Association of Canadian Advertisers

By Jorn Socquet, ‎Vice President, Marketing at AB InBev Innovation is easy. It sounds like a contradiction in terms, but with our key cultural principles at AB InBev (ABI) focused on creating a culture of entrepreneurship, hard work and consumer centricity (and we truly mean it), the result is a very fertile ground to develop […]

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Ontario MOH to consult ACA on children’s advertising

October 17th, 2013 | ACA Team, Association of Canadian Advertisers

By Jessica Yared, ACA The Ontario government is seeking advice on the recommendations contained in The Healthy Kids Strategy report, delivered by the Healthy Kids Panel in March 2013. The Association of Canadian Advertisers will be involved in a series of consultations with the Ministry of Health and Long-Term Care this fall,

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