Ron Lund Calls for Urgent Response to Online Threats
July 21st, 2015 | Matthew Chung, Manager, Communications and Content
ACA President Ron Lund has issued a challenge to the industry to tackle the issues of fraud, transparency and viewability.
“It is the marketer who should and must lead this effort, but with close industry collaboration,” Lund argues in a recent Op/Ed in Marketing Magazine.
This call to action comes on the heels of the ACA’s Executive Forum, where Canadian marketers showed how they are starting to take action. Meanwhile, the ACA has taken a leadership role to help restore trust and transparency in the Canadian digital marketing ecosystem, starting several initiatives, both independently and with other industry associations.
Still, Lund notes, an urgent response is required.
“I would… suggest that if not addressed, and soon, these critical issues could threaten the growth, if not the viability, of digital advertising,” he writes. “Dramatic, yes, but true.”
Head to Marketing Magazine to read the whole article and contact Ron directly to get involved or to learn more about the ACA’s initiatives.
