Tag: Fraud
Why The Ad Industry Needs More Accurate Data
January 9th, 2018 | Matthew Chung, Manager, Communications and Content
As the industry rolls into 2018, ACA spoke with comScore Canada’s General Manager, Brent Bernie; Bryan Segal, VP and Darrick Li, Senior Director, Sales, to ask them to take one last look back at 2017 and share goals for the year ahead. Read on for their advice to marketers for 2018.
Read MoreRon Lund Calls for Urgent Response to Online Threats
July 21st, 2015 | Matthew Chung, Manager, Communications and Content
ACA President Ron Lund has issued a challenge to the industry to tackle the issues of fraud, transparency and viewability.
“It is the marketer who should and must lead this effort, but with close industry collaboration,” Lund argues in a recent Op/Ed in Marketing Magazine.
This call to action comes on the heels of the ACA’s Executive Forum, where Canadian marketers showed how they are starting to take action. Meanwhile, the ACA has taken a leadership role to help restore trust and transparency in the Canadian digital marketing ecosystem, starting several initiatives, both independently and with other industry associations.
Read MoreDomain spoofing: Why it happens, how it happens and how to stop it
February 12th, 2015 | andrewcasale, President & CEO, Index Exchange
Commonly and with little difficulty, bad actors are defrauding the digital marketplace. They’re playing tricks to make exchanges think they’re selling inventory from reputable, premium publishers – often at bargain basement rates – when in fact the domain name offering the inventory provides only junk, creating problems for everyone in the business. We’re not talking […]
Read MoreACA’s Look Ahead to 2015: Digital Media is a Murky Mess (and we need to clean it up fast)
January 6th, 2015 | Bob Reaume, ACA
That milestone we all had been watching for, when digital media ad spend would finally surpass TV in Canada, arrived early this fall when IAB revealed that their number was $3.5 billion vs. TV’s $3.4 billion. Never mind that online video ad spend, estimated at a mere $140 million, would be a more appropriate comparison. […]
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