A Look At Children’s Food & Beverage Ad Compliance

August 27th, 2015 | Matthew Chung, Manager, Communications and Content

It’s a significant year for The Canadian Children’s Food and Beverage Initiative (CAI). The program recently introduced new, more stringent category-specific nutrition criteria that sets calorie maximums for products within 8 categories, establishes limits on fat, sodium and sugar and includes criteria for nutrients to encourage such as vitamins, minerals and fibre. By the end […]

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How To Drive Desire For Your Brand

August 13th, 2015 | Matthew Chung, Manager, Communications and Content

While a consumer planning to make a purchase invariably turns to Search, by that time it’s already too late to woo them if your brand isn’t top-of-mind.

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Davey Throws Flag On CRTC Decision

August 4th, 2015 | Matthew Chung, Manager, Communications and Content

ACA’s incoming VP of Media Policy and Marketing Capabilities is already making her presence felt. Judy Davey tackled the CRTC’s decision to eliminate simultaneous substitution during the Super Bowl (providing Canadian viewers with access to the flashy U.S. ads) stating in an op/ed in Media in Canada why a change to the regulations is a […]

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Q&A: Scott Megginson On Reaching Consumers Online

July 28th, 2015 | Matthew Chung, Manager, Communications and Content

With his access to a trove of 10,000 measured digital campaigns and more than 2,000 creative tests, Millward Brown Canada President Scott Megginson has a firm grasp of what works online and what doesn’t. Megginson, who hosted a webinar at ACA’s offices last week, sat down for a Q&A to discuss strategies for digital success.

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Ron Lund Calls for Urgent Response to Online Threats

July 21st, 2015 | Matthew Chung, Manager, Communications and Content

ACA President Ron Lund has issued a challenge to the industry to tackle the issues of fraud, transparency and viewability.

“It is the marketer who should and must lead this effort, but with close industry collaboration,” Lund argues in a recent Op/Ed in Marketing Magazine.

This call to action comes on the heels of the ACA’s Executive Forum, where Canadian marketers showed how they are starting to take action. Meanwhile, the ACA has taken a leadership role to help restore trust and transparency in the Canadian digital marketing ecosystem, starting several initiatives, both independently and with other industry associations.

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The Social Cauldron: Brewing Up Content Marketing Success

July 14th, 2015 | Jen Evans, Marketing Futurist

If you’ve drunk the content-marketing Kool-Aid, you might be feeling a bit perplexed right now. It’s a confusing time for content marketers: the social landscape is shifting ever more heavily to social ads. But organic posts seem to drive a different kind of result, one that is strictly focused on the quality of the content, […]

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