ACA’s Year in Review

December 30th, 2013 | ACA Team, Association of Canadian Advertisers

By Jessica Yared, ACA Some called 2013 the year of digital, and they wouldn’t be wrong. We saw this reflected in the creation of the Digital Advertising Alliance (DAAC), concerns with video-on-demand (VOD), the Canadian debut of ComScore’s comprehensive online measurement system, and most recently, the new anti-spam legislation (CASL). Digital or not, it’s been […]

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Canada’s Anti-Spam Law – At Last

December 12th, 2013 | ACA Team, Association of Canadian Advertisers

By Bob Reaume, ACA As of this week – that’s during the last month of the year if you’re being observant – the complete regulations that advertisers will need to work within to comply and navigate the new anti-spam law are finally known. (Notice I didn’t say ‘the complete picture’, since some interpretation still needs […]

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The Future of Brand Marketing According to Google’s Marshall Self

December 5th, 2013 | ACA Team, Association of Canadian Advertisers

By Paul Hétu, ACA Like water to a vessel, marketers must adapt to today’s many media platforms if they want to succeed. That is, in essence, what Marshall Self, Head of Media Solutions at Google Canada, told his audience at the November 5 annual ACA Conference. Self highlighted how new technologies – smartphones in particular […]

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“Innovate or Die!”: Challenge for Canadian marketers

November 26th, 2013 | ACA Team, Association of Canadian Advertisers

By Susan Charles, ACA Here is an unusual perspective on the future of business: W. Edwards Denning, who was famous for his principles on transforming business effectiveness once said, “It is not necessary to change. Survival is not mandatory!” Another way to think about this is with this often quoted phrase: “innovate or die”! This […]

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Video, Video Everywhere: comScore’s multi-platform online measurement comes to Canada

November 21st, 2013 | ACA Team, Association of Canadian Advertisers

By Bob Reaume, ACA Ready or not, here comes the brave new world of digital measurement. It seems it’s been the ‘Year of Mobile’ for about five years in a row now, but next year it may just happen. Announced at ACA’s Annual conference by Gian Fulgoni, the Founder of comScore Media Metrix, multi-platform online […]

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