ACA’s Year in Review
December 30th, 2013 | ACA Team,
By Jessica Yared, ACA
Some called 2013 the year of digital, and they wouldn’t be wrong. We saw this reflected in the creation of the Digital Advertising Alliance (DAAC), concerns with video-on-demand (VOD), the Canadian debut of ComScore’s comprehensive online measurement system, and most recently, the new anti-spam legislation (CASL).
Digital or not, it’s been an interesting year for marketing in Canada – in fact, the future is looking bright according to Canadian marketers. Here, then, is ACA’s look back at some of 2013’s most memorable headlines.
Canada’s Anti-Spam Law – At Last
Video, Video Everywhere: comScore’s multi-platform online measurement comes to Canada
On Innovation: Canadian Companies are Not ‘Walking the Talk’!
New program for OBA gives consumers more choice, makes advertisers more accountable
ACA raises red flag over proposed Omnicom-Publicis merger
Broadcaster Video-on-Demand Policies Have Major Implications for Advertisers
