Tag: Digital Marketing

Role of SEO in Internet Marketing: Everything You Need to Know

June 20th, 2023 | raturiprerna, Writer

The business world has been evolving since the last decade, and the significant shift is the impetus toward digital marketing. A company's image or “brand reputation” does not depend only on the quality of its products. Nowadays, its visibility on the internet is equally important.

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Why Social Media is the best tool to connect with your customers

December 15th, 2022 | tobiojenike, Writer

Social media has made brand identity and marketing really easy. It remains the best tool to reach out to, connect with and retain your customers. To make the most out of this channel, it is important to track the progress of social media marketing as a tool to reach and engage customers.

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Elevate Your Content Marketing Strategy Using Visuals

October 6th, 2022 | Ermelinda Maglione, Content Marketer, Venngage

Marketing today is difficult. Every sector and specialty produce more content, making it difficult to compete and stand out. The constant bombardment of information shortens people's attention spans.

However, you might achieve good results using the content you already have. One way to accomplish this is by including visuals. One image may become multiple, so you can easily update different channels.

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The age of CPM is over, here comes CPH!

August 3rd, 2018 | ACA Team,

Impressions have been marketers’ favourite KPI to measure advertising campaign efficiency for just about forever. The number of impressions your campaign received will tell you if it worked, right? Wrong, says Yan Le Roux, Managing director, France, Integral Ad Science. Speaking to an audience of marketers at ACA’s recent roundtable event in Montreal, he declared […]

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Digital and TV: Meant To Be

July 19th, 2018 | ACA Team,

The latest ACA Executive Forum brought together three speakers with fascinating insights about the increasingly intertwined worlds of television and digital marketing. Brands are facing the same dilemmas — how can digital measurement be used to gather data about consumers’ TV viewing habits? Which data sets are best, and how should one measure effectiveness? These […]

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Uniquely Canadian Marketing Issues (Excerpt 3/3)

November 9th, 2015 | brendaandsusan,

Lawyers Brenda Pritchard and Susan Vogt recently released the 5th edition of Advertising and Marketing Law in Canada. Published by LexisNexis Canada in association with ACA, it’s a comprehensive reference tool that will help advertisers and marketers better understand the breadth and complexities of Canadian regulatory law. This excerpt explores some issues that Canadian marketers […]

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