Tag: Digital

[Forecasting 2017]: Digital Disruption Will Reach New Speeds

December 13th, 2016 | Veronica Holmes, Partner, 361 degrees

As the industry prepares to turn the page on another year marked by massive changes, ACA is asking the experts to predict the trends they think will disrupt 2017. First in the series was Stephan Argent of Argedia Group, with his forecast for agency search management. Next up is Veronica Holmes, identifying top digital trends […]

Read More

Looking On The Bright Side Of Adblocking

July 19th, 2016 | Matthew Chung, Manager, Communications and Content

Adblocking is going mobile. According to figures from PageFair, a global authority on adblocking trends, at least 22% of the world’s 1.9 billion smartphone users are blocking ads on the mobile web. If this sounds like a large number, it’s because it is, and in-app blocking is now also a challenge. At a recent ACA […]

Read More

SXSW: POTUS’ Pitch To The Tech Crowd

March 15th, 2016 | Mark Harrison, President & CEO, T1

I was pretty thrilled when the announcement came out that President Obama would be the keynote speaker at South by Southwest Interactive. Over the moon in fact. I couldn’t believe my luck that as a SXSW attendee, I was getting this amazing opportunity. Plus, I was pretty impressed SXSW was able to secure not only […]

Read More

Viewability: The Cornerstone of Online Video

November 26th, 2014 | ACA Team,

By Grant le Riche, Managing Director, TubeMogul July 1st – the day that the MRC (Media Rating Council) in the US announced the standard for online video viewability – is now five months in the rearview. So what do we have to show for it? Well, we know that a “viewable” video impression is one […]

Read More

If a digital ad falls in the wrong place, does it make an impression?

June 3rd, 2014 | Brent Bernie, President, comscore Canada

We’re all familiar with the philosophical question, “if a tree falls in a forest and no one is around to hear it, does it make a sound?” Striking parallels to this old adage can be drawn in our industry today, where many are asking a similar question relating to the effectiveness of ads in the digital environment. In light of concerns around ad viewability, brand safety and in-target delivery, many are now asking: “If an ad falls in the wrong place and no one has an opportunity to see it, does it make an impression?”

In other words, what is the value of an ad that doesn’t deliver an opportunity to be seen, or worse, is delivered next to brand unsafe content? How should we value an impression that reaches a consumer outside of the intended target?

Read More

Big Data: Friend or Foe of Digital Advertising?

February 18th, 2014 | ACA Team,

By ACA Staff Five Ways Marketers Should Use Digital Big Data to Their Advantage It was just this past November at ACA’s Annual Conference that Gian Fulgoni, Founder of comScore’s Media Metrix, announced that his company’s multi-platform online measurement tool was coming to Canada. Marketers would soon have access to seemingly endless amounts of data […]

Read More