Blog

Among top of mind issues for marketers in 2015 will be transparency for media buys. A major focus of these transparency issues is the burgeoning digital media advertising space—a significant new channel for marketing communications. The importance of this new channel is reflected in the phenomenal growth of programmatic buying/trading of digital media ad views. […]

That milestone we all had been watching for, when digital media ad spend would finally surpass TV in Canada, arrived early this fall when IAB revealed that their number was $3.5 billion vs. TV’s $3.4 billion. Never mind that online video ad spend, estimated at a mere $140 million, would be a more appropriate comparison. […]

By Guy Yalif, VP of Global Marketing, BrightRoll, Inc. TV has long been the primary advertising vehicle for the world’s largest brand marketers. As the mobile space has matured and consumers have devoted more time to watching short and long-form mobile video content, the marketing community has seen new opportunities to influence behaviors. However, this […]

By ACA Staff We are pleased to announce that the new National Commercial Agreement (NCA) reached between ACTRA and ACA/ICA has now been ratified by all parties, takes force immediately, and runs until expiry on June 30, 2017. We believe that the changes in this new agreement offer many improvements for advertisers. Here are the […]

by Howard Lichtman, Partner & Co-Founder, Ethnicity Multicultural Marketing + Advertising What is truly remarkable about Canadian marketers is that while corporations have made major efforts to understand “the Quebec connection”, and allocated the resources to reaching out to that market, they have not applied the same rationale, resources or process to ethnic consumers. One […]

By Bob Reaume, Vice President, Policy & Research, ACA Canada’s broadcast regulator, the CRTC, is having a really good look right now at how the television system operates in this country with its upcoming hearing, “Let’s Talk TV”. Advertisers have a lot at stake. That’s why the ACA invited the Canadian Media Director’s Council to […]