Tag: Marcom marketing


The Procurement Perspective: Influence for a Collaborative Future

January 21st, 2015 | nikkiwallen, Business Manager, MDC Partners

Working under a Chief Procurement Officer (CPO) who has spent the entirety of his career thinking outside the box while keeping progress at full throttle; I would argue that there’s no better motivation day-to-day, than feeding off a committed desire to change the game. The world of advertising has an undeniable draw that brings people […]

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Spending money to save it: Procurement paradox or sound strategy?

June 25th, 2014 | ACA Team,

By Nick Thakkar, Director, Strategic Sourcing, MDC Partners Inc. I’ve had the great fortune to work with marketers and procurement practitioners in various capacities. My career started in consulting which gave me an “external” view of some great organizations specific to marketing and procurement and how those functions co-exist. Then I was in the industry, […]

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What Kind of Client Do You Want to Be?

March 4th, 2014 | ACA Team,

By Tom Hendrikson, Chief Breakthrough Officer, Sixsense Strategy Group Inc. Here is a situation that may be familiar: You begin to experience frustration in your dealings with your MarCom agency. That frustration leads you to terminate the relationship with that agency. But, later, you find yourself in a similar situation with a new agency. The […]

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Choosing The Right Agency Search Process For Your Needs

February 10th, 2014 | ACA Team,

By Stephan Argent, CEO, The Argedia Group Let’s face it, an agency pitch can be a lot of work. It’s a lot of work for the agencies involved and it’s a time consuming exercise in logistics, exploration and evaluation for marketers, who need to determine the right questions to help find the best agencies for […]

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ACA’s Year in Review

December 30th, 2013 | ACA Team,

By Jessica Yared, ACA Some called 2013 the year of digital, and they wouldn’t be wrong. We saw this reflected in the creation of the Digital Advertising Alliance (DAAC), concerns with video-on-demand (VOD), the Canadian debut of ComScore’s comprehensive online measurement system, and most recently, the new anti-spam legislation (CASL). Digital or not, it’s been […]

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