Tag: Association of Canadian Advertisers

ACA Staff Carry On Holiday Tradition With Covenant House Donation

December 15th, 2015 | ACA Team,

For a fourth consecutive year, ACA staff took up an office collection to purchase food to donate to Covenant House Toronto. We are happy to continue our relationship with Covenant House this holiday season. Canada’s largest youth shelter, Covenant House has helped thousands of young people move from a life on the street to one […]

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Paul Lavoie’s Road to Success

June 1st, 2015 | Matthew Chung, Manager, Communications and Content

Paul Lavoie, Co-founder, Chairman and CCO of creative agency Taxi, has won countless awards for his creative work, and now the 2015 ACA Gold Medal Award. Those who know him say that despite all his milestones, there’s no dampening his desire for new challenges. “Lifetime achievements, they suggest some sort of finality,” says Jane Hope, […]

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Q&A: Behind the wheel with Taxi’s Paul Lavoie

May 21st, 2015 | ACA Team,

Creator. Designer. Entrepreneur. Flag-waver. Mentor. Pioneer. These words just begin to describe Paul Lavoie. Perhaps that’s fitting for a man who has been doing business to the mantra “Doubt the conventional” throughout his more than 30-year advertising career. For Lavoie’s many achievements, not least of which includes building Taxi – the agency he co-founded in 1992 […]

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Telecaster loosens up closed captioning constraints

May 14th, 2015 | Ron Lund, President & CEO, ACA

An unnecessary roadblock to getting commercials to air has been cleared with Telecaster’s announcement that it will no longer require a finalized “closed caption” commercial as part of its clearance process. It’s been a long road indeed. But this reversal of the ad-clearance committee’s policy, just nine months after it went into effect, is exactly […]

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How to make sure your research makes the cut

May 4th, 2015 | paulneuman, Partner at Synqrinus

I recently wound up a 90-minute conference call only to be informed that a decision was made to not do the pre-concept research we’d been discussing over the past week. The reason? There was no budget (again) and the client didn’t see the value. This got me thinking (as many of those kinds of calls […]

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Tracking the smartphone’s impact on consumer behaviour

April 27th, 2015 | Matthew Chung, Manager, Communications and Content

Smartphone ownership is growing and having a major impact on the consumer purchase funnel as mobile owners turn to their devices for retail activities, research from comScore Canada finds. For instance, the digital measurement company’s comprehensive study of online trends – “2015 Canada Digital Future in Focus” – revealed that 28% of the country’s 24 […]

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