Organic Matters: The Slow Death of Organic
November 24th, 2015 | Jen Evans, Marketing Futurist
Organic social content engagement numbers are sinking. We started noticing the trend at SqueezeCMM in February and it’s been accelerating ever since. While there’s no real typical standard for organic-to-paid performance (it depends on factors such as the budget for paid, the target audience, and the size of the organic community), some numbers were shockingly […]
Read MoreQ&A: How To “Future-Proof” OOH Advertising
November 19th, 2015 | Matthew Chung, Manager, Communications and Content
Digital and emerging technologies are both a boon and a bane to the OOH industry. The same tech that allows for never-before-seen executions through digital OOH also contributes to consumers being in a perpetually-distracted state. But Michael Trautmann, co-founder and CEO of German agency Thjnk, believes OOH is well-positioned to adapt. In fact he visited […]
Read MoreUniquely Canadian Marketing Issues (Excerpt 3/3)
November 9th, 2015 | Brenda Pritchard and Susan Vogt,
Lawyers Brenda Pritchard and Susan Vogt recently released the 5th edition of Advertising and Marketing Law in Canada. Published by LexisNexis Canada in association with ACA, it’s a comprehensive reference tool that will help advertisers and marketers better understand the breadth and complexities of Canadian regulatory law. This excerpt explores some issues that Canadian marketers […]
Read MoreDo They Really Like It? (Excerpt 2/3)
November 3rd, 2015 | Brenda Pritchard and Susan Vogt,
Lawyers Brenda Pritchard and Susan Vogt recently released the 5th edition of Advertising and Marketing Law in Canada. Published by LexisNexis Canada in association with ACA, it’s a comprehensive reference tool that will help advertisers and marketers better understand the breadth and complexities of Canadian regulatory law. This excerpt provides tips on how to stay […]
Read MoreHow To Play Nice On Social Media (Excerpt 1/3)
October 27th, 2015 | Brenda Pritchard and Susan Vogt,
Lawyers Brenda Pritchard and Susan Vogt recently released the 5th edition of Advertising and Marketing Law in Canada. Published by LexisNexis Canada in association with ACA, it’s a comprehensive reference tool that will help advertisers and marketers better understand the breadth and complexities of Canadian regulatory law. This excerpt, contributed by Gowling’s Associate Daniel Cole, […]
Read MoreProgrammatic Perspectives: The Ad Blocking Hype is Overblown
October 22nd, 2015 | Grant Le Riche, Managing Director, Canada, TubeMogul
Ad-blocking technology is the latest in a list of concerns for digital marketers, joining the likes of click-fraud and viewability and lack of transparency in programmatic digital puchasing. But Grant Le Riche, Managing Director, Canada for programmatic ad-software company TubeMogul, argues that, when it comes to ad blockers, there isn’t as much cause for alarm. […]
Read More
