NBA Canada’s Dan MacKenzie New SMCC Chair

January 3rd, 2013 | ACA Team, Association of Canadian Advertisers

Dan MacKenzie, Vice President & General Manager of NBA Canada, is the incoming Chair of the Sponsorship Marketing Council of Canada. “There are more opportunities than ever for sponsors to engage consumers, whether through traditional means or constantly changing digital and social media channels,” said MacKenzie. “I am honored to have been chosen to lead such an esteemed board of professionals and to work with them to advance the SMCC’s mandate in the areas of education, networking and celebrating excellence in Canada.”

As SMCC Chair, MacKenzie heads a Board with 15 other Directors:

  • Dan Alvo, Wrigley Canada
  • Sue Bundy, BMO Financial Group
  • Susan Charles, Association of Canadian Advertisers
  • Patrick Corneau, Cirque du Soleil
  • Linda Cronin, Coca-Cola
  • Jeff Deline, Maple Leaf Sports & Entertainment
  • Monique Giroux, CIBC
  • Dana Gladstone, Canadian Tire
  • Marlène Hins, RONA
  • Jim Kozak, Canadian Broadcasting Corporation
  • Ron Lund, Association of Canadian Advertisers
  • Tyler Mazereeuw, Canadian Football League
  • Jo-Ann McArthur, fisheye
  • Hari Sihvo, Molson Coors Canada
  • Brenda Woods, Visa Canada Corporation