Tag: Sponsorship


Managing Uncertainty in the Events Industry

April 29th, 2020 | Francis Dumais, Associate, Elevent

The entertainment industry has been deeply affected by the disruptions cause by the global COVID-19 pandemic, and its repercussions will continue to be felt in the short to medium term.

Thankfully, sponsorship agreements often have cancellation and postponement clauses, but they are rarely used and some could benefit from a little clarification.

Within this context, how can partners agree on the best course of action to minimize the negative consequences of this global crisis? What follows are some topics of discussion to help you analyze your legal obligations and think beyond the contract so you can find solutions that are favourable for all parties involved…

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Advice To Young Marketers From A Conference Vet

February 9th, 2016 | markharrisonen, President & CEO, T1

This week marks my first conference in 2016. It’s the first in what is bound to be another year full of conferences, workshops, symposiums and the like. There are weeks I’ll be flying through multiple cities and countries to hit up the big ones. I admit, it can get exhausting.

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[Forecasting 2016] Tech Will Change How Sponsorship Activations Are Measured

January 7th, 2016 | ACA Team, Association of Canadian Advertisers

As the industry gets into full-swing for 2016, ACA is concluding its series featuring experts predicting trends that will shape the year ahead. Concluding the series are Norm O’Reilly, senior advisor, T1 consulting group and Elisa Beselt, consultant, T1 consulting group, co-authors of the Canadian Sponsorship Landscape Study. Read other articles in the series by […]

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ACA calls for continued advertising on CBC/Radio-Canada

April 16th, 2014 | ACA Team, Association of Canadian Advertisers

By ACA Staff In Canada, advertising is the primary funding source sustaining the broadcasting system, and the CBC is no exception. Reeling from the loss of Hockey Night in Canada and the changing environment of the broadcast landscape, the future of the CBC is at a critical juncture. Now more than ever, strong, stable, long-term […]

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The (real) value of a marketing alliance

March 25th, 2014 | ACA Team, Association of Canadian Advertisers

By Simon Cazelais, Partner and Vice-President, Account Services, Bleublancrouge The Olympic period is always very interesting for the sponsorship world. For brands that want to establish mobilizing messages on a global level, clearly associate a spokesperson with their companies and, most of all, derive tangible results from their alliances, the Olympics are a unique learning […]

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Seven trends in sponsorship

October 29th, 2013 | ACA Team, Association of Canadian Advertisers

By Doria Rahmani, Éditions infopresse The 4th RDV Commandite (in French), the annual sponsorship conference organized by Infopresse took place recently in Montreal. During the event, David Pontbriand, partner at Substance Stratégie, presented Focus on major issues, the results of an exclusive joint survey on current and emerging industry trends conducted among 21 sponsorship marketing experts

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