Tag: CIBC


[Forecasting 2017]: Embrace The “Trinity of Sponsorship”

December 19th, 2016 | brentbarootes, President and CEO, Partnership Group

As the industry prepares to turn the page on another year marked by massive changes, ACA is asking the experts to predict the trends they think will disrupt 2017. First in the series was Stephan Argent of Argedia Group, with his forecast for agency search management, followed by 361 Degrees partner Veronica Holmes, identifying top […]

Read More

NBA Canada’s Dan MacKenzie New SMCC Chair

January 3rd, 2013 | ACA Team,

Dan MacKenzie, Vice President & General Manager of NBA Canada, is the incoming Chair of the Sponsorship Marketing Council of Canada. “There are more opportunities than ever for sponsors to engage consumers, whether through traditional means or constantly changing digital and social media channels,” said MacKenzie.

Read More