Tag: Sponsorship Marketing Council of Canada
[Forecasting 2016] Tech Will Change How Sponsorship Activations Are Measured
January 7th, 2016 | ACA Team,
As the industry gets into full-swing for 2016, ACA is concluding its series featuring experts predicting trends that will shape the year ahead. Concluding the series are Norm O’Reilly, senior advisor, T1 consulting group and Elisa Beselt, consultant, T1 consulting group, co-authors of the Canadian Sponsorship Landscape Study. Read other articles in the series by […]
Read MoreLabatt wins ‘Best of Show’ at sponsorship awards
April 29th, 2013 | ACA Team,
Labatt Breweries of Canada took Best of Show at the 9th annual Sponsorship Marketing Awards, winning for a fan-based sponsorship program involving Budweiser and the Winnipeg Jets that exceeded business objectives.
Read MoreJudging Canada’s Best Sponsorship Programs
January 8th, 2013 | ACA Team,
A panel of leading industry experts has been selected to judge the 9th Annual Sponsorship Marketing Awards, Canada’s premier showcase of sponsorship marketing excellence.
Read MoreNBA Canada’s Dan MacKenzie New SMCC Chair
January 3rd, 2013 | ACA Team,
Dan MacKenzie, Vice President & General Manager of NBA Canada, is the incoming Chair of the Sponsorship Marketing Council of Canada. “There are more opportunities than ever for sponsors to engage consumers, whether through traditional means or constantly changing digital and social media channels,” said MacKenzie.
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