Labatt wins ‘Best of Show’ at sponsorship awards

April 29th, 2013 | ACA Team,

Labatt Breweries of Canada took Best of Show at the 9th annual Sponsorship Marketing Awards, winning for a fan-based sponsorship program involving Budweiser and the Winnipeg Jets that exceeded business objectives. The SMAs, presented April 25th at the Sponsorship Marketing Council of Canada’s annual conference in Toronto, recognize companies that maximize their investments in sponsorship marketing by developing innovative strategies that drive results. Other big winners were BMO and Scotiabank, which each won two awards. View the media release.