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These are early days in the use of Large Language Models combined with synthetic individuals, media consumption and campaign performance data. If you're wondering how Large Language Models (LLMs) and synthetic data provide simulations of future consumer behaviour and can be used in your campaign workflow then this webinar is for you.

Whether you're starting a new agency relationship, are several years into one or anywhere in between, this webinar will help you identify areas of opportunity to enhance your current agreements.

The Multiplier Effect, a newly released report from WARC and a coalition of marketing effectiveness experts, makes the case that equity-building and performance advertising must be fully integrated in order to deliver the best returns.

The webinar will focus on the trends that shaped the Canadian market in 2024 across video, audio, traditional, social, and programmatic media. It will also unpack category and advertiser vertical insights that will help guide advertisers on their media decisions.

learn the elements of a comprehensive sponsorship strategy with Lumency’s Sponsorship Blueprint. This session includes a focus on designing and executing successful omnichannel activations that align with your brand's objectives, ensuring your sponsorships deliver measurable business and brand outcomes.

Join your peers and leading legal experts at Canada’s most comprehensive advertising and marketing law conference—designed to help you navigate new risks, stay ahead of enforcement trends, and prepare your team for what’s next.