The Fundamentals of Sponsorship Series
The Fundamentals of Sponsorship Series consists of 3 sessions and is designed for ACA Member marketing professionals who are new to sponsorship or want to deepen their understanding of this increasingly important aspect of an integrated marketing strategy. The series provides brand-side marketers with essential knowledge and insights into the key aspects of sponsorship.
In this second session, learn the elements of a comprehensive sponsorship strategy with Lumency’s Sponsorship Blueprint. This session includes a focus on designing and executing successful omnichannel activations that align with your brand’s objectives, ensuring your sponsorships deliver measurable business and brand outcomes.
Content:
• Sponsorship Strategy
• Activation
Presenter: Ian Malcolm, President and CEO at Lumency and Ryan Dunnigan, VP at Lumency
Date: Monday, January 20th, 2025
Time: 12:30 p.m. – 1:30 p.m. ET
Video recording
View Presentation Slides
Sponsorship Glossary
If you have any questions or have difficulty registering, please contact Capucine Printemps: 416-991-2297
Ian Malcolm, President and CEO at Lumency
Ian has more than 30 years of experience in brand marketing, with special focus in sponsorship marketing.
He has been a contributing writer and has provided commentary for Strategy Magazine and Marketing Magazine and has been called upon by other media for comment on issues around sponsorship and experiential marketing including the Globe and Mail, the Toronto Star, the National Post, Canadian Business and the CBC.
Ian is a past speaker at the Canadian Sponsorship Forum (SponsorshipX), presenter at the IEG Sponsorship Conference, keynote at the Irish Sponsorship Summit, a five-time Sponsorship Marketing Council of Canada (SMCC) Sponsorship Marketing Awards judge, a Globe & Mail 5-to-Watch judge, a frequent presenter for the World Federation of Advertisers and instructor in the SMCC’s Fundamentals of Sponsorship professional development program.
Ian is the recipient of the Canada’s Sports Business Awards 2021 Alumni Achievement Award.
Ian lives in Toronto.
Ryan Dunnigan, Vice-President at Lumency
Ryan brings close to 20 years of agency and brand experience to his role at Lumency. Having worked with global brands such as Coca-Cola, Samsung, Budweiser, Smirnoff and the NFL, he brings experience developing brand strategies and consumer experiences across digital, social, experiential and retail.
If you have any questions or have difficulty registering, please contact Capucine Printemps: 416-991-2297