What if you could ask 34 million Canadians about your brand and they all answered the next day?
These are early days in the use of Large Language Models combined with synthetic individuals, media consumption and campaign performance data. If you’re wondering how Large Language Models (LLMs) and synthetic data provide simulations of future consumer behaviour and can be used in your campaign workflow then this webinar is for you. But this session will also be less of a webinar with all the answers, and more of a call for interest and exploration. We need marketers who are interested in understanding the process and are willing to test against their specific needs.
This webinar will open with a discussion of synthetic focus groups and synthetic data polling, describe the data used to generate the “answers” that come from them, present a test case and explore what is the next evolution. What use is synthetic data polling to Canadian marketers? How can the data be integrated with other panel data? How can the data be the basis for media planning and other geo-spatial analysis?
Explore, imagine and ideate the next generation with us.
Presenter: Ray Kong, Managing Director, Arima
Date: Tuesday, March 18, 2025
Time: 11:30 a.m. – 12:30 p.m. ET
Ray Kong, Managing Director, Arima
Ray Kong is an experienced marketer with over 30 years on both the supplier and brand sides of the equation. Informed by domestic and international experience, he was using data to help marketers and advertisers make better decisions even before using data was a thing. Currently working with organizations to advance the use of synthetic data for decision-making.
Ray is Managing Director at Arima, a leading edge data analytics platform provider, is a published academic author and teaches in the Faculty Graduate Studies Master of Science in Management Practice program at York University. He has a BSc from the University of Toronto and an MBA from York University in Toronto.
If you have any questions or have difficulty registering, please contact Capucine Printemps: 416-991-2297